
Self-Image
Self-Image 101
How to construct the best, most heroically awesome version of you

The Alter Ego Effect
The Power of Secret Identities to Transform Your Life
by Todd Herman

Coming Alive
4 Tools to Defeat Your Inner Enemy, Ignite Creative Expression & Unleash Your Soul’s Potential
by Phil Stutz and Barry Michels

Discover the Power Within You
A Guide to the Unexplored Depths Within

Reinventing Yourself
How to Become the Person You've Always Wanted to Be

Spiritual Liberation
Fulfilling Your Soul’s Potential

The As If Principle
The Radically New Approach to Changing Your Life

With Winning in Mind
The Mental Management System

12 Rules for Life
An Antidote to Chaos

This Book Will Make You Dangerous
The Irreverent Guide For Men Who Refuse to Settle
by Tripp Lanier

The Power of Your Supermind
Great Cosmic Wisdom Explained in a Clear and Practical Way

The Six Pillars of Self-Esteem
The Definitive Work on Self-Esteem by the Leading Pioneer in the Field
"That's Like Me!"
#62
How to Optimize Your Self-Image
Whether you’re an athlete, entrepreneur, teacher, parent, manager, or — fill in the blank here —, what percentage of your game do you think is mental?
“That’s NOT Like Me!”
#63
Part II on How to Optimize Your Self-Image
In our last +1 we had fun cultivating a strong Self-Image via “That’s like me!” imprints.

The Everyday Patriot
How to be a Great American Now
by Tom Morris

Hero on a Mission
A Path to a Meaningful Life

The Turnaround
How to Build Life-Changing Confidence

The High 5 Habit
Take Control of Your Life with One Simple Habit
by Mel Robbins
Making Yourself Proud
#113
How Can You Make Yourself Proud Today?
After finishing the last +1, I got up out of my chair and celebrated another little micro-win.
Self-Affirmation Theory
#161
The Science of Affirmations that Actually Work
In our last +1, we chatted about Amy Cuddy’s research into the bidirectionality of our feelings and behaviors as we looked at the importance of striking a powerful pose when we want to feel powerful.
You As Your Three Heroes
#203
Who Are Yours? (Here Are Mine)
In the documentary Finding Joe on Joseph Campbell and the modern hero’s journey, Deepak Chopra shares some great wisdom.
To Thine Own Self Be True
#205
The Very First Quote I Ever Memorized
William Shakespeare once told us (via Polonius in Hamlet): “This above all: to thine own self be true, And it must follow, as the night the day, Thou canst not then be false to any man.”
Act As If
#254
What Quality Do You Want?
William James is considered the father of modern psychology. He once said: “If you want a quality, act as if you already have it.”
Neurohacks
#347
How to Program Your New Identity
In our last +1, we talked about Sean Young’s SCIENCE of Sticking with It.
Self-Image 101
#359
How to Create the New You
In our last +1, we talked about Maxwell Maltz’s Psycho-Cybernetics. We took a quick look at servo-mechanisms (like missiles) that have a target and then constantly adjust course until they hit the target.
Self-Talk: Interrogative Style
#423
Ask Yourself Questions Lately?
In our last +1 we talked about Dan Pink and the new ABCs of selling. (You recall what they are? Attunement + Buoyancy + Clarity!)
The Golden (+ Platinum!) Rule
#488
How’re You Treating Others? AND… Yourself?
We’ve all heard of the Golden Rule.
Conquering Hero vs. Suffering Martyr
#495
Which Are You When Your Mind Wanders?
In our last +1, we talked about the science of daydreaming. Quick recap: Stay out of the “poor attention control” and “guilty-dysphoric” realms and in the “positive-constructive” mode.
Your New BFF
#533
Mine’s Named “Optimus” — Yours?
In our last +1, we talked about Eric Maisel’s powerful question: “How can I make myself proud?”
Meet the 250-Foot Tall You
#540
How to Connect with Your Infinite Self
A few +1s ago we talked about Stuart Wilde. He’s an old-school self-help teacher who used to lecture with Wayne Dyer and Louise Hay and Deepak Chopra.
The Golden You
#553
Just Chip Away at the (Not-so) Bonus Layer
So, we’ve been pretty intense lately with all this “Champion” talk. Before we go any further, I want to make one thing REALLY clear.
Strong Ego = Ticket to Divine
#555
An Optimized Approach Your Ego + Id + Superego
In our last +1, we continued our chat about the fact that your perfection is already there. It’s just waiting for you to follow Rule #1 and quit doing yourself harm.
The Golden Buddha: Part II
#603
The Historical Reality + The Parable
Not too long ago we talked about The Golden Buddha. I always thought it was a beautiful parable about the fact that we’re all already perfect and that all we have to do is chip away at the plaster that’s gotten in the way.
The Royal You
#636
Wake Up and Find Yourself a True Prince(ss)
Ralph Waldo Emerson wrote Self-Reliance in 1841. (For curious souls, he was 38 at the time.)
Your Identity = ?
#654
Whether You Think You Can or Think You Can’t…
In our last +1, we took a trip down Etymology Lane and learned that the word Identity has ancient Latin roots. It literally (!) means “repeated beingness.” Who you are, your sense of your self, is largely formed by what you do. Repeatedly.
“Hi, Optimus!”
#659
How to Invite Him or Her to the Optimizing Party
As we discussed in Greatest Year Ever 2019, one of my core themes for this year is to operationalize virtue—to help us (really!) move from theory to practice. More virtue and less chit chat style. 🤓
The Perfectly Imperfect MasterpieceYou
#681
Michelangelo's Imperfect Marble (and Rain-Soaked Studio)
In our last couple +1s, we talked about Michelangelo and his studio.
Reasons to Believe in Yourself
#701
What Are YOURS? (← Eat Those Hero Bars!)
In our last +1, Emerson and I chatted about how to Be Unstoppable via Alden Mills’s eight actions delivered via his acronym UPERSIST.
The Comparison Game
#855
You Will Always Lose It (Here’s Why)
We’re kinda on a roll with the whole envy-squishing theme, so why not one more?
Nietzsche on Shedding One’s Skin
#949
Me, You and Mr. Little Lizard
This morning I hit the Trail for a super easy recovery day walk-hike.
You, Batman & Dora the Explorer
#964
Time to Put on Your Heroic Costume?
Not too long ago, we talked about Ellen Langer’s fascinating (!) research on the power of pretending you’re an air force pilot.
Asking for Qualities
#965
A Quick Way to Flip the Switch
In our last +1, we spent some time with Todd Herman, Batman, Dora the Explorer and YOUR most heroic self.
Your Limitations
#1012
Idea: Stop Arguing for Them
In our last +11 (that got long didn’t it?!), we talked about my love of the word forge and I invited you to join our Heroic Soul Force Forge.
To Say “I Love You”
#1141
One Must Know First How to Say the “I”
In our last +1, we hung out with Emerson and practiced our Squeezy-eze.
LIEs + BS
#1184
Limited Ideas Entertained That Wreak Havoc on Our Belief Systems
In our last +1, we talked about baby elephants and you.
The Mystery of the Oscars
#1223
Plus: Cookie Jars and Highlight Reels
In our last +1, we hung out with Goldilocks and set some goals that landed in the right spot on that Inverted U of ours—challenging but doable.

A Daily Dose of Sanity
A Five-Minute Soul Recharge for Every Day of the Year
by Alan Cohen

Do You!
12 Laws to Access the Power in You to Achieve Happiness and Success

Harry Potter and the Chamber of Secrets

Infinite Self
33 Steps to Reclaiming Your Inner Power
by Stuart Wilde

Love, Medicine and Miracles

Perfectly Yourself
9 Lessons for Enduring Happiness

Presence
Bringing Your Boldest Self to Your Biggest Challenges
by Amy Cuddy

Superheroes and Philosophy
Truth, Justice, and the Socratic Way (Popular Culture and Philosophy)
by Tom Morris and Matt Morris

The Art of Living Consciously

The Book of Understanding
Creating Your Own Path to Freedom
by Osho

The Narcissism Epidemic
by Jean Twenge and Keith Campbell

The Power of TED*
*The Empowerment Dynamic

The Seven Spiritual Laws of Superheroes
by Deepak Chopra and Gotham Chopra

You Are the Placebo
Making Your Mind Matter
by Joe Dispenza
The Pearl in My Pocket
#888
Irritant → Awesome
Not too long ago, we talked about How to Make a Pearl.