Activate your Heroic potential.

You, at your best. So you can help others be theirs.

Get the best wisdom ever written, turned into an Operating System you can live every day, plus coaching and community to help you activate your potential. Become the person your team, your family, and your world are counting on.

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Who are you here for?

Trusted by
In their words
“Heroic is the best self-development platform in the world.”

John MackeyCo-founder, Whole Foods Market

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“I've been following Brian's work for years. His Philosopher's Notes and practical wisdom have helped me grow as a leader.”

Marcus Freeman · Head Coach, Notre Dame Football

“Brian Johnson and his Philosopher's Notes helped us win the Ryder Cup.”

LD

Luke DonaldEuropean Ryder Cup Captain

“If you're looking to supercharge your quest to cultivate a deep life, Philosopher's Notes is where I'd start.”

Cal NewportBestselling author of Deep Work

Dr. Sonja Lyubomirsky
Clinically validated
“The impact of the Heroic Coach program... was larger than I had ever witnessed in my own 35 years of research on well-being.”

Dr. Sonja LyubomirskyDistinguished Professor of Psychology, UC Riverside


Additional research on Heroic via randomized control trial:

Day 0 · percentile of flourishing53rd
Day 3070th
+23%Energy over the same month

Source: Dr. Sonja Lyubomirsky, UC Riverside. 30-day randomized controlled trial.

Read the research

Why Heroic?

Stories from people just like you.

Brian Johnson mid-conversation in his library
Meet our Founder

Twenty-five years reading the best books ever written on living well, distilled and taught, one at a time, by hand.

Brian JohnsonChairman · Philosopher · Author of Areté

25+years of curation
$25M+raised as a Public Benefit Corporation
51%of humanity flourishing by 2051, the stated mission

“It will be the best investment in yourself ever! If you do the work, it will help you to become part of the 1% of the population that thrives in life. You will feel alive and not just exist.”

Liz HeymanCoach Class VIII Participant

“I cannot speak highly enough about this program and the positive impact it has had on my life.”

Shelley GabelFamily Manager, Coach Class IV

“I discovered Heroic in August 2018 and spent the entire month going through all the Masterclasses that were available. I was immediately hooked and started applying all this newly found wisdom in my life.”

Alexandre GagnardRecent Graduate, Coach Class I

More stories

Day 1

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