Be the best version of yourself, help others to be their best, and make money doing what you love.
Redefine what you know about performance and wellbeing to transform yourself and the world with this integrated, actionable, and scientifically-validated 300-day training and certification program.
The Heroic Coach Certification and Empowerment Program
Optimize your life, performance, and profession in just 25 minutes a day—increasing wellbeing, wealth, and relationships with the same protocol that supports performance at the highest levels of the U.S. Military, professional sports organizations, Fortune 100 companies, and clients in thousands of communities around the world.
"I've experienced plenty of coaching programs over the years, but not a single one comes close to what Heroic Coach has to offer."
— Sean Casey, New York Yankees hitting coach, 3x Major League Baseball All-Star
Watch this short welcome video
From Brian Johnson, author, philosopher, and founder + CEO of Heroic
1. Be the best version of yourself
2. Help others to be their best
3. Make money doing what you love
- Learn the absolute best of ancient wisdom and modern science, and apply it to your life
- Be the best version of yourself with a curriculum that's proven to change lives
- Get personalized feedback during LIVE coaching sessions multiple times every week
- Train anytime, anywhere with our world-class digital platform and mobile apps
- Master the protocol that's used to support performance at the absolute highest levels
- Learn from 100+ world-class instructors, leaders, coaches, trainers, and experts
- Get encouragement and accountability from your personal Heroic "Boat Crew"
- Move from Theory to Practice with proven behavior training tools and practical worksheets
- Experience and guide scientifically proven transformation
- Increase your power to impact change through Coach skills training, practice, and feedback
- Expand your professional opportunities with business training, templates, and toolkits
- Earn an accredited Heroic Coach certification if you do what it takes to graduate
JOIN HEROIC COACH
What difference will Heroic Coach make in your life?
Which group are you in?
Heroic Coach serves both "masters" and "coaches." From our perspective, the (!) most important thing we do to help EVERYONE boost their professional success—whether that's the performer or the CEO or the Coach—is to help you be the best version of yourself.
Want to activate your potential and be your best as a leader, entrepreneur, CEO, professional athlete, parent, venture capitalist, military leader, HR executive, therapist, principal, teacher, trainer, grandparent, and/or other roles? 50% of the people in our program fit into this group.
Want to activate your potential and build or grow a thriving business helping OTHERS activate their potential as well—whether as a professional Coach, speaker, workshop instructor, leadership development, or other similar means. 50% of the people who enroll in Coach are professional "Coaches."
The Core Heroic Coach Curriculum
- Download the program overview
Download the Program Overview and Invitation Letter
Read the PDF overview from Brian Johnson—author, philosopher, and CEO of Heroic
- Experience week one of Coach
Complete the first week of Training for free
Gain a broad understanding of our 7 core objectives and do your first three exercises
What You'll Learn
The protocol for being your best and helping others be their best starts with the Mastery Series: a comprehensive, 26-lesson, step-by-step curriculum spanning ancient wisdom and modern science. A leading well-being research lab shows that completing this program will significantly increase your energy, productivity, and connection.
- Ancient Wisdom, Modern Science, and Practical Tools
Distilled from over 600+ of the world's best personal-development books and decades of experience coaching and training 10,000+ individuals.
- How to Win the Ultimate Game
Close the gap between who you're capable of being and who you're actually being and express the best version of yourself, right now!
- Forge Antifragile Confidence
Move beyond being resilient to being antifragile, such that the more challenges you face, the stronger you become. Everything in life becomes fuel for your growth with that level of intense trust in yourself.
- Optimize Your Energy, Work, and Love
It's time to simplify personal development and get yourself more energized than you've ever been, such that you can be more productive and do higher quality work than you've ever done and, at the same time, be more loving and connected than you've ever been in your life.
- How to Make Today a Masterpiece
Today's the day to move from theory to practice to mastery. You're going to learn the step-by-step formula for creating masterpiece days in your PM, AM, Energy, Work, and Love.
- The Science of Self-Mastery
How to install positive habits, delete self-destructive habits, and use your willpower wisely to create an environment where your prior best becomes your new baseline. Life. Changing.
- Install the Fundamentals of High Performance
Eating, moving, sleeping, breathing, focusing, meditation, journaling, celebration, gratitude, and prosperity. Learn and install the simple key behaviors that change everything.
- Activate Your Superpower
When you can get your energy focused on what's important now consistently, you will activate your Heroic potential—improving performance in every area of your life and becoming unstoppable.
We worked with distinguished professor of psychology and award-winning researcher Sonja Lyubomirsky, along with her world-leading wellness lab, to study the efficacy of our Coach program. Bottom line? The quantitative data showed effects that were, in the words of our research lead, "massively positive." Check out visual representations of the data here, and professor Lyubomirsky's one-page memo here.
"I AM NOT EXAGGERATING WHEN I SAY THAT THE SIZES OF THESE PRE-POST EFFECTS WERE LARGER THAN I HAD EVER WITNESSED IN MY OWN 35 YEARS OF RESEARCH ON WELL-BEING AND HUMAN CONNECTION."
— Sonja Lyubomirsky, distinguished professor in the Department of Psychology at the University of California, Riverside, and author of The How of Happiness and The Myths of Happiness
BE THE BEST VERSION OF YOURSELF, HELP OTHERS TO BE THEIR BEST, AND MAKE MONEY DOING WHAT YOU LOVE.
From the author of Areté: Activate Your Heroic Potential
If you asked the ancient Stoic philosophers how to live a good life, they’d answer you in a single word: Areté. We translate Areté as “virtue” or “excellence” but the word has a deeper meaning—something closer to being your best self, moment to moment to moment. Learn more about the book and get your copy here.
Meet Your Instructors
Founder + CEO of Heroic, Author of Areté: Activate Your Heroic Potential
President + Head Coach of Heroic
Co-founder of Heroic
And 100+ other world-class experts in their fields
Join (or catch the recording of) private training sessions with Luminary Guest Faculty members from peak performance experts and Navy SEALs, to bestselling authors and world-renowned researchers, to elite Coaches and business leaders.
Join Heroic Coach Today
students from all walks of life, 100+ countries around the world, and leadership at the absolute highest levels.
training delivered via "The best self-development platform in the world." (According to John Mackey, founder & former CEO of Whole Foods.)
of Heroic Coaches report feeling connected to the best versions of themselves after completing the 300-day program.
sessions up to 10x per month with Brian Johnson, Head Coach Michael, co-founder Alexandra, and Heroic guest faculty.
industry-leading instructors, including elite peak-performance experts and coaches, bestselling authors, world-renowned researchers, and more.
per day to complete the program, transform your life, and activate your Heroic potential.
independent, world-class research by leading wellness labs shows: Heroic works.
downloadable worksheets and digital, app-based tools to complete, favorite, and share.
as an official Heroic Performance Coach after completing your graduation requirements.
This will be THE best investment you’ve ever made in yourself or we’ll give you your money back, no questions asked, in the first 60 days. We've deliberately priced our program at a reduced price point (this type of program is typically $10,000+) because we’re committed to giving the best to the most for the least, and we want to absolutely astonish you as we make this unquestionably the best investment you’ve ever made in yourself. (PERIOD.)
Heroic is also a Public Benefit Corporation. We're absolutely (!) committed to running our business with virtue and we want you to FEEL our love and commitment to you and want you to say, “You know what? If I was running a business like that, that’s what I’d do.”