His message is clear: We are living in the era of greatest opportunity in human history. There’s never been a better time to be an entrepreneur. NOW IS THE TIME.
The lead quote to the entire book is over there on the left of this page. It’s from Muhammad Yunus—the Nobel Prize-winning microfinancing pioneer. It’s so good I’m going to repeat it here.
Yunus tells us: “All human beings are entrepreneurs. When we were in the caves, we were all self-employed… finding our food, feeding ourselves. That’s where human history began. As civilization came, we suppressed it. We became ‘labor’ because they stamped us, ‘You are labor.’ We forgot that we are entrepreneurs.”
All human beings are entrepreneurs at their core. This is why autonomy—a sense of control in one’s life—is such a key component to happiness and flourishing. The absence of this autonomy is at the root of our epidemic of disengagement (and the resulting mild to extreme depression).
It’s time to take that power back. It’s time to create our own lives and shape our own destiny. It’s also time to embrace the fact that it isn’t easy. It can be a roller coaster. :)
If you’re already an entrepreneur riding the exhilarating roller coaster, you’ll dig this book.
If you’re an aspiring entrepreneur thinking about hopping on for the ride, you’ll dig this book. (Get a copy .)
It’s packed with Big Ideas on how to wisely embrace the thrill of the ride. I’m excited to share a few of my favorites so let’s jump straight in!