Sports

Ready to reach your potential and perform at your best when it matters most? Fantastic. Let’s get clear on where you’re headed, go all in, and cultivate our grit + presence + self-confidence as we vacuum up any potential choke dust, visualize, let it rip and win or learn.

John Wooden. He’s arguably the greatest coach EVER and this book is essentially one Big Idea after another. Wooden is all about the fundamentals and in this Note we’ll explore a few of my favorite Big Ideas on his old-school wisdom—from the fact that full effort = full success to the importance of becoming a realistic optimist.

Dr. Bob Rotella is widely recognized as the world’s leading sports psychologist. He’s coached everyone from basketball stars like LeBron James to rock stars like Seal. The golfers he’s coached (including greats like Rory McIlroy) have won an astonishing 80+ major championships. Want to know how champions think in both sports AND life? Well, here you go. Big Ideas we explore include the importance of going for "exceptionalism" (by definition, to be great/a champion you need to be an "exception" to the norm so...), a message from God (key takeaway: focus on the process, results are all good), train it and trust it, enthusiasm (it's the catalyst of champions), how to create your own reality (hint: don't do what average people do), and how to win the ultimate game of life.

Who does Zen master Phil Jackson go to when he wants to get his players' minds right? George Mumford. Mumford has coached everyone from Michael Jordan to Kobe Bryant and gives us a great introduction to mindfulness way beyond sports. Big Ideas we explore include Kobe's 1,300 3-pointers (PER DAY), romancing your discomfort zone, stepping in btwn stimulus and response, and REALLY listening to yourself.

Georges St-Pierre. GSP. If you’re into mixed martial arts/the UFC, you know GSP as one of the greatest pound for pound fighters ever. Although I’m not really a big MMA guy, I’ve always admired the sheer, visceral strength + courage of fighters and elite warriors like the UFC champions + Navy SEALs/Army Rangers. In this great book we get a behind the scenes look into GSP’s greatness. Big Ideas include Areté, Sacrifices vs. Decisions, being courageous (hint: it’s NOT about being fearless), crazy dreams + long journeys, and dedication.

If you’ve ever worked out at a CrossFit gym and/or watched the Reebok CrossFit Games, you know that the absolute best CrossFit athletes are absolute beasts. Well, Ben Bergeron has been the coach behind six world championships. This book is his inspirational, wisdom-packed (!!!) look at how he coaches greatness told through the lens of the 2016 Games in which his athletes (Mat Fraser and Katrín Davíðsdóttir) BOTH won. (Think about that... He coached BOTH the men’s and the women’s champions. <- That’s amazing.) My copy of the book is r i d i c u l o u s l y marked up. The book is OUTSTANDING. Big Ideas we explore include: Committing to excellence (vs. "Meh, I'm good enough."), the 12 character traits of a champion, grit (how's yours?), positivity (selection attention + confirmation bias), embracing adversity (overload and get stronger!), and acting like a champion NOW.

Jim Afremow is one of the world’s leading sports psychologists and this great book is packed with Big Ideas. We explore: the vision of a champion (and how to fuel it), what mental toughness *really* is, how/why to be ugly but effective, how to evaluate yourself (3 q’s: good + better + best), and creating sustained obsession as you take the champion’s honor pledge.

This is a SHOCKINGLY good book. Want to get your mind right? Lanny Bassham, an Olympic gold medalist, has been teaching the art of mental training/peak performance for decades and this book tells us just how to rock it. In the Note, we'll look at the importance of making the process primary and other fundamentals of mental mastery.

Trevor Moawad is a mental conditioning coach to elite performers. He is well known for being the mental coach to Seattle Seahawks quarterback Russell Wilson and has worked closely with prestigious NCAA football programs and coaches, the US Special Operations community, Major League Baseball, and the NBA. This book is, as per the sub-title, all about “How to Think Neutrally and Gain Control of Your Life.” I loved it and, if you’re also equally fired up by the mental toughness in sports and life genre, I think you’ll enjoy it as much as I did. Big Ideas we explore include neutral thinking (much better than positive or negative), goats and G.O.A.T.s, the law of substitution (focus!), the illusion of choice (if you’re REALLY ALL IN, there is no choice), and drawing a line in the dirt (and getting to it… again and again and again!).

Tim Grover was Michael Jordan’s trainer and, basically, his mental toughness coach. Kobe Bryant’s as well. And Dwayne Wade’s. And... Well, a ton of other elite athletes. He’s one of the world’s top mental toughness coaches and this book is, as per the sub-title, a manual on how to go “From Good to Great to Unstoppable.” Big Ideas we explore include: relentless commitment (vs. "Meh, good enough"), Do. The. Work (eat frogs and dominate), Pressure (pressure, pressure! BRING IT ON!), the source of true confidence, greatness math (remember: effort counts twice; just ask Michael Jordan and Jerry Rice), and turning your dreams into reality (ready?).

Phil Knight created Nike. This book is a *phenomenally* well-written, funny, tear-jerking, inspiring look at how he and his eclectic team of misfit geniuses made Nike one of the most iconic brands in the world. If you’re into sports, business and hero’s journeys, you’ll love it. I highly recommend it. Big Ideas we explore include: Crazy Ideas, victory, billionaires getting their credit cards declined (before they’re billionaires), optimal business, gratitude, luck and answering your calling.