Become a Certified Heroic Coach
Join the world’s most scientifically proven system for personal mastery, coaching excellence, and coaching prosperity — built on ancient wisdom, modern science, and real-world practice.
Thousands of coaches from over 100 countries have transformed their lives and careers through the Heroic framework. Now it’s your turn.
begin Your Certification Journey
- master yourself
- coach others
- change the world
- master yourself
- coach others
- change the world
- master yourself
- coach others
- change the world
- master yourself
- coach others
- change the world
- master yourself
- coach others
- change the world
You Want to Do More Than Help People
You Want to Change Lives.
The Heroic Coach Certification is for people who believe in human potential — and want the tools, structure, and community to activate it.
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Master yourselfStrengthen your Energy, Work, and Love through daily practice. |
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Coach with ExcellenceApply Heroic’s evidence-based framework to help others flourish. |
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Create ProsperityBuild a meaningful, profitable coaching practice rooted in purpose. |
Your Complete Certification Experience
When you join Heroic Coach, you get lifetime access to everything you need to master the system and build your coaching future:
12-Month Training Curriculum
A guided, science-based journey through personal and professional mastery.
Evidence-Based Coaching Frameworks
Tools grounded in behavioral science and positive psychology.
Live Sessions & Community Calls
Train with Michael and the Heroic team in real time.
Heroic Certification Credential
Earn recognition as a Certified Heroic Coach.
Lifetime Access
Revisit lessons and join future cohorts as you evolve.
Global Community Access
Connect with like-minded leaders and fellow coaches worldwide.
Bundle & Save
The more you commit, the more you save — and the faster you grow.
pick any 2 programs
Save $200 |
choose all 3
Save $400 |
Each path is powerful on its own.
Together, they form the complete Heroic journey — mastering yourself, empowering others, and leading your community.
Coming Soon
The Heroic Advantage
Science. Soul. Service.
Scientifically Proven
Backed by research and results — Heroic has helped tens of thousands of people improve energy, purpose, and performance.
Wisdom + Science Integration
Merging Stoic philosophy, positive psychology, and modern neuroscience.
Practical Tools
Systems designed to turn ideas into consistent daily action.
Global Credibility
Over 10,000 Certified Coaches from 100+ countries.
Over 10,000 Heroic Coaches have already completed the certification — bringing Heroic training into schools, businesses, hospitals, sports teams, and families.
"The Heroic Coach program has helped me more than any personal development resource I've ever used in my life."
"And that says a lot. Because I have spent thousands of dollars, and hundreds of hours consuming other personal development resources."
- Sean Van Zant
Customer Service, Coach Class V
"I was already a high-performer, but heroic pushed me to an entire new level of greatness."
"My mental, physical, spiritual tanks are all humming as a result of the things I’ve learned over the past year."
- Shavonnah Roberts Schreiber
Founder and Managing Director of SNR Creative
"The Heroic Coach program has literally changed my life."
"If you're looking to optimize your energy, your work and your home life, the Heroic Coach program is for you!"
- Marc Bowker
Entrepreneur, Coach Class VIII
Heroic Coach
12-Month Training Curriculum
proven coaching framework
community access
lifetime updates
$4,999 $999
or 4 payments of $250
enroll today
save $200
When you enroll in any 2 programs
save $400
When you enroll in all 3 programs
ENROLL IN A BUNDLE
Learn From the Leaders of the Movement.
Brian Johnson
Founder & Philosopher in Residence
Philosopher, teacher, and author of Areté. Creator of the Heroic framework, distilling ancient wisdom and modern science into practical tools for living and coaching with excellence.
Michael Balchan
CEO & Head Coach, Heroic
Harvard-trained behavioral economist and performance coach, Michael leads the Heroic Coach Certification—helping participants operationalize virtue and mastery in every aspect of life.
Alexandra Johnson
Co-Founder & Chief Goddess Officer
Former Division I Hall of Fame volleyball player, health coach, and creator of Rock Your Goddess Life, Alexandra integrates mindfulness, presence, and feminine strength—teaching how to coach with love, empathy, and connection.
Guest Faculty
World-Class Experts & Practitioners
Learn from luminaries such as Phil Stutz, Tal Ben-Shahar, Sonja Lyubomirsky, Donald Robertson, and others — blending elite performance, psychology, and philosophy into a unified system for change.
"I have obtained many certifications before and even teach a certification course myself, but this workshop is unlike any other."
"Even if you've been in the Heroic community for years, setting aside time, along with others, to evaluate your past, present and future is a true gift. Not only will you walk away with the ability to facilitate the material, but with actionable steps to reach your own goals and purpose. It doesn't get better than that!”
— Stephanie Clerge
"Literally a cheat code for personal and professional development and mental performance mastery."
“I wanted to be able to grow my practice and learn some new tools and strategies. I got so sooo much more than I bargained for, in terms of my own personal development and moving forward with the growth of my business as well.
My experience was absolutely incredible, and quite honestly, life-changing.”
— Gina Karnišovas
Help 51% of Humanity Flourish by 2051.
Heroic Coach isn’t just a career path. It’s a calling — to live with Areté, embody virtue, and help others do the same.
When you join Heroic Coach, you’re not just investing in your growth — you’re joining a global movement for human flourishing.
Become a Certified Heroic Coach
workshop training
BECOME A COACH
