Heroic Cookie Policy

Last updated: November 21, 2025

This Cookie Policy explains how Heroic Enterprises, Public Benefit Corporation (“Heroic,” “we,” “us,” or “our”) uses cookies and similar technologies to recognize you when you visit our website at https://www.heroic.us (the “Website”). It describes what these technologies are, why we use them—including for targeted advertising—and the choices you have.

1. What Are Cookies?

Cookies are small data files placed on your device when you visit a website. They help websites function efficiently, improve performance, analyze traffic, and support targeted advertising.

Cookies set by Heroic are “first-party cookies.” Cookies set by other parties (such as analytics or advertising providers) are “third-party cookies,” which may track you across different websites or sessions.

2. Why We Use Cookies

We use both first-party and third-party cookies for the following purposes:

Essential Cookies

Necessary for the Website to function, provide secure access, and enable core features. These cannot be disabled.

Performance / Analytics Cookies

These cookies gather information about how you use the Website. Some may be set by third-party analytics providers to analyze usage so we can improve our site and services. They may collect:

• Information about your device and browser
• IP address
• Browsing actions and patterns
• Traffic data, logs, referrers, and pages visited
• Mobile identifiers

If Heroic uses Google Analytics:

Learn more about how Google Analytics collects and processes data at: https://www.google.com/policies/privacy/partners/

Advertising / Tracking Cookies

These cookies help us:

• Provide relevant ads
• Measure ad effectiveness
• Limit how often you see ads
• Perform ad targeting and retargeting
• Tailor site content and marketing to your interests
• Remember if you’ve been to the Website before

These cookies may collect:

• IP address, browser type, device type
• Details about your interactions with the Website
• The links you follow to other websites
• Data allowing us or our partners to associate your Website activity with your email, name, or other identifiers

Some of these cookies follow you across websites and may be combined with data collected by third parties (including advertising networks and data partners).

Functional Cookies

Enhance the Website by remembering preferences and personalizing your experience.

Unclassified Cookies

Cookies we are in the process of reviewing and categorizing.

Note: Heroic should complete a current cookie/technology scan to ensure categorization accuracy, per attorney guidance.

3. How You Can Control Cookies

You can manage your cookie preferences through the CookiePro Manager, available in the Website banner and footer. CookiePro should:

• Delay setting non-essential cookies until after users have had a reasonable opportunity to review the consent manager
• Require an affirmative acceptance for non-essential cookies (closing the banner alone should not constitute consent)
• Avoid dark patterns

Recommended banner options (per attorney guidance):

• Allow All
• Reject All Except Strictly Necessary
• Adjust My Preferences

You may also adjust browser settings to block or delete cookies. Blocking cookies may limit certain Website functionality.

Important: Disabling cookies alone does not constitute an opt-out of “sale” or “sharing” under the CCPA/CPRA or other state privacy laws. Please refer to our Privacy Policy or the Do Not Sell or Share My Personal Information link to exercise those rights.

4. U.S. State Privacy Rights and Cookie Opt-Outs

Under applicable U.S. state laws, including the CCPA/CPRA, certain data collected through cookies may be considered a sale, sharing, or targeted advertising activity.

You can opt out of these activities by:

• Clicking “Do Not Sell or Share My Personal Information” in the Website footer
• Submitting a request through our Opt-Out Request Form
• Adjusting cookie settings via CookiePro
• Using a recognized Global Privacy Control (GPC) signal (disclosed further in our Privacy Policy)

Cookie opt-out ≠ legal opt-out. Some cookies must be turned off via CookiePro, and some data flows must be disabled across our advertising partners.

5. Other Tracking Technologies

We may also use:

• Pixels (e.g., Meta/Facebook, Google, LinkedIn, YouTube)
• Web beacons
• Local storage objects
• Chatbot technologies
• Session replay tools
• Device fingerprinting
• Social media widgets

These may collect:

• Page views and interactions
• Click behavior
• Scroll depth
• Cursor and hover behavior
• Chat log content (human or bot)
• Metadata about the device used to access the Website

We may use third-party service providers that receive or process data collected through these technologies. Their use is governed by their privacy policies.

If Heroic uses:

• Meta Pixel → include link to Meta’s privacy policies
• LinkedIn Insight Tag → include link
• YouTube cookies or video embeds → include link
• Hotjar, FullStory, or other session replay tools → require explicit disclosure

6. Categories of Cookies

(Re-check via a fresh cookie/tech audit.)

7. Updates to This Policy

We may update this Cookie Policy to reflect changes in technology, law, or our practices. When we do so, we will revise the “Last Updated” date above. Material updates may be communicated via an on-site notice.

8. Contact Us

If you have questions about this Cookie Policy or your privacy rights, contact us:

Heroic Enterprises, Public Benefit Corporation
9901 Brodie Lane, Suite 160 #1388
Austin, TX 78748
United States
[email protected]