More transformation, in less time. Trusted by the best.
The perfect solution for the growth-hungry leader who's pressed for time but committed to performance, in and out of the office.
You've done the reading. The doing is harder.
You could give the talk on one-on-ones and still cancel yours three weeks running when the quarter gets busy. That's the week Heroic is built for. A thirty-minute practice that fits inside it, and a coach who asks on the next call whether you ran it.
It counts what you did
The app asks whether you kept today's three commitments. The score only moves when the answer is yes.
One Note a day comes to you
Six pages or a twenty-minute listen, with the next one chosen for where you are. 750+ in the library.
The coaching happens live
OS+ members join group coaching calls and bring whatever they're stuck on.
It takes a baseline on day one
Eight statements, rated 1 to 10, the same instrument the UC Riverside trial used. You take it again later and compare.
A small practice with a score attached.
What leaders report by day thirty.
Leaders in OS+ and the Accelerator report the changes in roughly the same order. Their teams usually notice before the leader does.
- 01 Where it starts
They know what good looks like and they're not consistent at it.
- 02 About thirty days in
The morning runs on its own. The one-on-ones are back on the calendar. The scores have started to move.
- 03 The part nobody expects
Decisions stop waiting on one person. Meetings run calmer.
Three things, built to hold each other up.
The daily practice in Heroic OS, the coaching in OS+, and eight live weeks in the Leadership Accelerator when you want a cohort. Almost everyone starts with the first two and stays there.
Heroic OS, the daily practice
Four minutes in the morning, today's three commitments, one Philosopher's Note, and three minutes at night. It asks what you did.
Heroic OS+ adds the coach
The live coaching calls, Bri.ai, and the ten-hour Heroic Basic Training. $59 a month or $499 a year.
The Leadership Accelerator, if you want a cohort
Eight live 90-minute workshops with Michael Balchan, CEO and Head Coach. You score yourself in week one and in week eight. $999, or four payments of $250.
Where the thirty minutes go.
The simple morning start
Open the app before the day starts, take in the +1 (read, watch, or listen), and set three commitments you can finish today.
The work break
One Philosopher's Note: six pages or a twenty-minute listen, one idea worth trying before dinner. 750+ in the library, new ones weekly.
The support
Bri.ai is the AI coach inside OS+, trained on Brian's 750+ Notes and the Heroic method. Ask it how to apply the day's idea to whatever you're dealing with. When you need a person, the live coaching calls are where it goes.
The reflection
Three minutes at night on what you did and what you learned. A miss gets written down as a lesson.
Bri.ai, the live coaching calls, and Basic Training come with OS+. The practice and the library come with both.
Twenty years of reading, compressed.
Brian has spent two decades reading the best books ever written on living well, then distilling each one into six pages you can finish in a sitting. Brian writes every one himself, one book at a time.
You don't need to read 750 books. You need the one idea from the right book, today, chosen by someone who read all of them.
The practice, then the proof.
Three moves on a loop. It is the mechanism, and the reason the habit survives past the week you fall off.
Practice
Thirty minutes, most days. Small enough that a bad week only costs you a bad week.
Measure
The Performance & Flourishing Score is eight statements, one per facet of the Heroic Model, each rated 1 to 10. You take it in week one and again later, then compare the two.
Adjust
Whichever facet came in lowest gets next month. Pick one practice for it, run it, and retake the score when the month is over.
“Larger than I had ever witnessed in my own 35 years of research.”
From leaders in it.
“That's what Heroic can do, if you do the work. And you don't have to believe. I didn't. Nothing else worked for me.”
“This is the only app that is positive.”
“I set my 12-month goals in October, a very ambitious and extensive list at that, and by January 1st, I had already blown through 90% of those goals.”
“I have turned from a skeptic to a practitioner on my way to a true believer… this program is pretty darn great and has made me rethink my future as well as overcome tons of road blocks.”
“Every day I get a short infusion of wisdom and inspiration and learning that energizes and motivates me… It's a daily compass. In this distracted and chaotic world it is a touchstone.”
“I am in this life for the long haul and Heroic has helped me set up and keep disciplined so that I can celebrate a 100th birthday with a marathon run.”
“Creating a protocol has established consistency and accountability… Identifying virtues specific to me has provided confidence in who I am. The target swipes have held me accountable to take action!”
“‘Hey Matt.' ‘Hey Dad.' ‘Hey Honey.' have become cues to actions in a way I cannot explain… What's even better is how it is expanding into my work letting me lead by example.”
“That's what Heroic can do, if you do the work. And you don't have to believe. I didn't. Nothing else worked for me.”
“This is the only app that is positive.”
“I set my 12-month goals in October, a very ambitious and extensive list at that, and by January 1st, I had already blown through 90% of those goals.”
“I have turned from a skeptic to a practitioner on my way to a true believer… this program is pretty darn great and has made me rethink my future as well as overcome tons of road blocks.”
“Every day I get a short infusion of wisdom and inspiration and learning that energizes and motivates me… It's a daily compass. In this distracted and chaotic world it is a touchstone.”
“I am in this life for the long haul and Heroic has helped me set up and keep disciplined so that I can celebrate a 100th birthday with a marathon run.”
“Creating a protocol has established consistency and accountability… Identifying virtues specific to me has provided confidence in who I am. The target swipes have held me accountable to take action!”
“‘Hey Matt.' ‘Hey Dad.' ‘Hey Honey.' have become cues to actions in a way I cannot explain… What's even better is how it is expanding into my work letting me lead by example.”
People who could read anything.
Three people with no reason to say it, on whether the distillation is any good.
“If you're looking to supercharge your quest to cultivate a deep life, Philosopher's Notes is where I'd start.”
“Heroic is the best self-development platform in the world.”
“I've been following Brian's work for years. His Philosopher's Notes and practical wisdom have helped me grow as a leader, and helped our team build the clarity, discipline, and antifragility to perform at our best, on and off the field.”
What this is, and what it isn't.
Heroic gives you a practice and a coach. Here is what that covers, and a few things it doesn't.
- Give you a thirty-minute daily practice that asks what you did
- Put you on live coaching calls, with Bri.ai between them
- Hand you 750+ Notes, 2,000+ daily +1s and 50+ master classes, all written by a person
- Score you on eight facets at the start and again later
- Replace therapy or medical care
- Put you in a public feed or give you a follower count
- Show your individual scores to your boss
- Work if you don't open it. Thirty minutes is small, but it isn't zero
Founded on a simple bet: everyone has Heroic potential.
Founded January 2020 by Brian Johnson. A Public Benefit Corporation built on ancient wisdom, modern science and practical tools, with a stated mission to help 51% of humanity flourish by 2051. Brian has been making the Notes for twenty years, and still writes them.
Heroic OS is the practice, on your own. Heroic OS+ adds the coach.
Heroic OS
- The thirty-minute daily practice: morning and evening bookends, three commitments, a lifetime score
- 750+ Philosopher's Notes and the full library, 1,000+ items in all
- 50+ guided Quests
- Small groups, no feed
Your first 7 days are free. We take a card up front. Cancel any time before day 7 and you're not charged.
Heroic OS+
- Live group coaching calls with Heroic coaches
- Bri.ai, trained on the Heroic library, 24/7
- The 10-hour Heroic Basic Training program
- Everything in Heroic OS
Your first 7 days are free. We take a card up front. Cancel any time before day 7 and you're not charged.
The Leadership Accelerator, live with Michael Balchan. $999, or four payments of $250.
See the AcceleratorThe questions people ask before they start.
Want the evidence rather than the pitch?
Read the science01 What if I miss days?
Then you miss days. The score only moves on real actions, so it stalls rather than punishing you, and nothing resets to zero. The people who last are not the ones who never miss, they are the ones who come back on the eighth day.
02 Is there a free trial?
Yes. Seven days, free, on both Heroic OS and OS+. You enter a card when you start it, nothing is charged until day eight, and you can cancel from your account settings any time before then. Cancel inside the seven days and you pay nothing.
03 Is the content AI-generated?
No. Every Philosopher's Note is read and written by a person, and Brian has been doing it for twenty years. There is AI coaching inside Heroic OS+ for the 11pm moments, and it is clearly labelled as that, but none of the library is machine-written.
04 Do I have to read 750 books?
No. That's the point. You get one Note a day, six pages, chosen for what you're working on. The 750 exist so the right one is there when you need it, not so you can work through them.
05 Thirty minutes is the real number?
Yes. About four minutes to open the morning, twenty for the day's Philosopher's Note, three to close the night. Call it thirty. The +23% comes from a trial of this same daily practice.
06 What's the difference between Heroic OS and OS+?
Heroic OS is the practice and the library, $18 a month or $149 a year. OS+ is the same practice with the coaching added, which means the live coaching calls, Bri.ai, and Basic Training. $59 a month or $499 a year.
07 Can I cancel?
Yes, from your account settings. The first seven days are free, so cancelling inside that window costs you nothing, and the annual plans are the cheaper way in rather than a lock-in. If you only want the writing, Wisdom Daily is free for as long as you want it.
08 I'm not leading a team yet. Is this for me?
Yes. The practice is the same whether you lead fifty people or none yet. The For Individuals page describes it without the leadership framing, and For Organizations covers the version for a whole company.
09 Who is behind this?
Heroic is a Public Benefit Corporation founded in January 2020 by Brian Johnson, with Michael Balchan as CEO and Head Coach. 100,000+ members in 100+ countries, and a stated mission to help 51% of humanity flourish by 2051.
Tomorrow morning.
Thirty minutes tomorrow. Your first score the same day. The first coaching call comes after that. The first seven days cost nothing.