Rick Rubin is an iconic music producer.
He’s worked with some of the best musicians in the world—from Adele, Tom Petty, and Johnny Cash to the Beastie Boys, Jay-Z, and LL Cool J.
He’s also the co-founder of Def Jam Recordings and former co-President of Columbia Records.
And, he’s a Transcendental Meditation practitioner who writes with the same lucidity as Yuval Noah Harari whose preferred flavor of meditation happens to be Vipassana.
From the minimalist cover to the short, pithy micro chapters (both of which inspired my book Areté, the book itself is a work of art.
It’s packed with profound wisdom on how to create great art and how to make your life your ultimate masterpiece. I’m excited to share some of my favorite Big Ideas so let’s jump straight in.