The Practice
Shipping Creative Work
I love Seth Godin. Although we’ve only featured one of his other books so far (The Icarus Deception), I’ve read a number of others and I have been deeply inspired by him and his style and his fierce commitment to DOING.THE.WORK. This book is, essentially, a collection of over 200 Big Ideas all about, as per the sub-title, “Shipping Creative Work.” How do we best do that? We master “The Practice.” For our purposes, we’re going to focus on the ultimate creative work we are each universally called to do: Making our LIVES a masterpiece. How do we do that? As we discuss ALL.THE.TIME, we close the gap between who we are capable of being and who we are actually being by moving from Theory to Practice to Mastery Together by making TODAY a masterpiece. Let’s explore some Big Ideas on how to go about closing that gap TODAY!!!
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