#1445 The ULTIMATE Practice

The Magic of the Creative Process Is…

I love Seth Godin.

As you may know, he’s one of the world’s most popular bloggers and business/life strategists.

Although we’ve only featured one of his other books so far (The Icarus Deception), I’ve read a number of others and I have been deeply inspired by him and his style and his fierce commitment to DOING.THE.WORK.

Seth writes in the same type of pithy style as his friend and another one of my favorite writers/ thinkers, Steven Pressfield. (Check out our collection of Notes on *his* books including The War of Art, Do the Work, Turning Pro, The Artist’s Journey, Put Your Ass Where Your Heart Wants to Be, and a bunch of others.)

Today, and over the next few days, we’re going to talk about Seth’s latest book called The Practice.

The book is, essentially, a collection of over 200 Big Ideas all about, as per the sub-title, “Shipping Creative Work.”

How do we best do that?

We master “The Practice.”

Of course, as always, we’re going to focus on the ultimate creative work we are each universally called to do in our own unique, idiosyncratic ways: Making our LIVES a masterpiece.

How do we do that?

As we discuss ALL.THE.TIME, we close the gap between who we are capable of being and who we are actually being by moving from Theory to Practice to Mastery Together by making TODAY a masterpiece.

How do we do that?

By doing the hard work to get clarity on who we are and what, specifically (!), we do when we’re at our best.

Then, by doing the even harder work of actually showing up and honoring that protocol.

Not someday.

And not when we feel like it.

TODAY—especially, I repeat, if Today is a day we don’t feel like it.

That, my Heroic friend, is what we could call “The Ultimate Practice.”


Want to know what the MAGIC of the creative process is?


As Seth says…

“The magic of the creative process is that there is no magic.”

I got goosebumps typing that.

I repeat…

This time in bold italics…

“The magic of the creative process is that there is no magic.”

There is no magic, folks. We just need to show up and do the work.




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