#1548 Areté +1° #062: Rule #1

It’s Supposed To Be Challenging

Hi, this is Brian.

Welcome back to another Areté +1°, a micro-chapter from my new book, Areté: Activate Your Heroic Potential.

We covered the first 11 +1° micro-chapters from Objective I.

This is the first micro-chapter in Objective II, which is all about forging antifragile confidence.

Let's get to work.


Welcome to Objective II.

Now that we know the ultimate game and how to play it well, it’s time to forge some antifragile confidence.

We’ll define “antifragile” and “confidence” in a moment. Then we’ll enter the “forge” and give you a bunch of tools to get your mental toughness dialed in before giving you a ticket to invincibility.


First, we need to start with Rule #1 of a good, Heroic life. Let’s put it in bold and all caps to make sure we don’t miss it…


I know that sounds obvious, but truly getting this can change your life.

In fact, the story you might be telling yourself about why you shouldn’t have to deal with all those challenges in your life is, arguably, THE greatest obstacle to your deep, sustainable, eudaimonic happiness.

There are a bunch of ways to bring this point home.

Let’s start with this…

What’s your all-time favorite inspiring movie?

Maybe Star Wars? Or Harry Potter? Or perhaps The Matrix, Black Panther, or The Shawshank Redemption?

Or maybe it’s The Hunger Games, The Wizard of Oz, Apollo 13, or Schindler’s List?

What’s the ONE thing your favorite inspiring movie and all those other inspiring movies have in common?

Quite simply…

All those movies feature a hero who faced extraordinary challenges. If they didn’t, you would have gotten up and walked out of the movie theater. (Right?)


If you want to live a life that makes YOU feel inspired, you better learn how to get EXCITED about facing all of life’s challenges.

I repeat Rule #1 of a good, noble, Heroic life: It’s SUPPOSED to be challenging.


It’s time to learn how to embrace that fact and turn every challenge into an opportunity to activate your Heroic potential.

It’s time to forge your antifragile confidence.

P.S. I hope you enjoyed that Areté +1° from my new book Areté: Activate Your Heroic Potential. The book will be shippable on Nov 14th—right before Black Friday… in time to make it the perfect holiday gift?!? 🤷‍♂️ 🤓 🙌

I wanted to let you know that we have some special giveaways if you think you might like to pre-order the book and even more goodies if you think you might want to give the book away this holiday season. Here’s the deal!

Pre-order 1 copy and get a free advance reader copy of the eBook today!

Pre-order 3 copies and get a free advance copy of the eBook AND the audiobook AND a limited-edition Areté coin.

Pre-order 10 copies of the book and get all that plus an AUTOGRAPHED advance hardcover reader copy sent to you immediately inside the Areté VIP Box packed with other goodies including 10 (!) free annual Heroic memberships for your gift recipients!

Pre-order 25 copies and get all that plus a free ticket to our launch event-party in Austin on November 10th-12th.

Pre-order 50+ copies and get a big discount!

Place your order here: Amazon | Barnes & Noble | Indies

Let us know when you have so we can hook you up: heroicpbc.typeform.com/preorder

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