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The Power of Character Strengths

Appreciate and Ignite Your Positive Personality

by Robert E. McGrath and Ryan M. Niemiec

|VIA Institute on Character©2019·322 pages

Ryan Niemiec and Robert McGrath are two of the leading figures in the positive psychology movement and, more specifically, within the organization called the VIA Institute on Character. (VIA is short for “Virtues in Action.”) The organization has played a leading role in the study of virtue as it applies to flourishing. It was created by Martin Seligman and Christopher Peterson who worked with over 50 scientists to create a deeper understanding of the power of character strengths. They also created the VIA Inventory of Strengths test that has been taken by millions of people from around the world. Ryan is the Education Director of the VIA Institute while Robert is the Senior Scientist. This book is “An Official Guide from the VIA Institute on Character” that helps us “Appreciate and Ignite Your Positive Personality.” Big Ideas we explore include a quick look at the VIA origin story, the 24 character strengths (you know the Top 5?), finding balance (underuse vs. overuse vs. optimal use!) and the Top 2: Hope + Zest!


Big Ideas

“What you have in front of you is the first book of its kind. It is a book about what is best within you—your many strengths of character.

As the poet Walt Whitman once observed, ‘Character and personal force are the only investments worth anything.’ This book offers a recipe for that investment in yourself. You’ll never regret having taken time and energy to work on personal development that helps you grow as a person and helps others.

What lies before you on these pages is nothing compared to what lies within you. It is a reflection of you and your potential. You are about to see and bring forth that potential not just for yourself but also for others. The way you use your strengths—individually and collectively—makes you unique and special. Your character strengths support you and support others. No two people use their strengths in the same way. In this book, you will find out how you can use your strengths to be your best self, the person you most want to be!

… Ultimately, give the gift of your character strengths to others by expressing them throughout your life. It is our hope that your increased use of character strengths—multiplied across each individual—will contribute to a better world.”

~ Ryan M. Niemiec and Robert E. McGrath from The Power of Character Strengths

As you know, I’m a big fan of integrating Ancient Wisdom + Modern Science + Practical Tools to help us close the gap between who we’re capable of being and who we’re actually being so we can Optimize our lives, actualize our potential, and give the world all we’ve got.

So… When a friend (thanks, Michelle Gielan!) introduced me to Ryan Niemiec and I saw this book I immediately got it.

Ryan Niemiec and Robert McGrath are two of the leading figures in the positive psychology movement and, more specifically, within the organization called the VIA Institute on Character. (VIA is short for “Virtues in Action.”)

The organization has played a leading role in the study of virtue as it applies to flourishing. It was created by Martin Seligman and Christopher Peterson who worked with over 50 scientists to create a deeper understanding of the power of character strengths. They also created the VIA Inventory of Strengths test that has been taken by millions of people from around the world.

These days, Ryan is the Education Director of the VIA Institute while Robert is the Senior Scientist. This book is “An Official Guide from the VIA Institute on Character” that helps us “Appreciate and Ignite Your Positive Personality.” If you’d like a deeper dive into the science of virtue I think you’ll dig it. (Get a copy here.)

Of course, it’s packed with Big Ideas and I’m excited to share some of my favorites so let’s jump straight in!

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May you grow in strengths awareness. May you appreciate, ignite, and grow your strengths use. May your strengths benefit others. May your life be filled with well-being.
Ryan Niemiec and Robert McGrath
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The VIA Classification

“Character is the part of your personality that other people tend to admire, respect, and cherish. It is the sum total of those aspects of who you are as a person that leads others to see you as a person with integrity, a person who contributes, a person who can be trusted.

Modern research sponsored by the VIA Institute on Character has discovered that there are 24 central character strengths in human beings, each falling under larger categories called virtues. These character strengths are the positive parts of our personality, qualities like kindness, curiosity, and perseverance that are a vital part of who we are, and that are considered valuable by other people and by society as a whole. …

The VIA Classification was the result of several years of research, involving more than fifty scientists, led by luminary scientists Christopher Peterson and Martin Seligman, who looked across countries and cultures for those qualities that are universally considered to be the strongest part of being human. In addition to studying tens of thousands of people across continents, researchers went to some of the remotest places on the planet to speak with people about these strengths. For example, they spoke with members of the Maasai tribe in Kenya and Inuit in northern Greenland, places that few people have traveled to, and asked them about these character strengths: if they were valued in their culture, if there were ways to build them up, and if they were fulfilling traits. These early pioneers were learning that the character strengths were an important part of what makes us human.”

Welcome to the Introduction in which we learn about the origin story of the VIA Classification. Quick recap.

Over fifty scientists, led by luminaries Christopher Peterson (see Notes on Pursuing the Good Life) and Martin Seligman (see Notes on Learned Optimism, Authentic Happiness, and Flourish), spent several years researching what character strengths are universally recognized as an important part of what makes us optimal humans.

They came up with six of what they called “virtues” and 24 sub-virtues that they called “character strengths.” We actually talked about this in a recent Note on Massimo Pigliucci’s How to Be a Stoic where he captured their approach well.

Here’s how he puts it: Other cultures have developed, more or less independently, their own sets of virtues as socially important character traits, each arriving at its own classification of the relations among virtues. Interestingly, though, there is much more convergence than we would expect in these days when cultural relativism is so often portrayed as the norm. A study by Katherine Dahlsgaard, Christopher Peterson, and Martin Seligman looked at how virtue is articulated in Buddhism, Christianity, Confucianism, Hinduism, Judaism, Taoism, and what they call ‘Athenian philosophy’ (mostly Socrates, Plato, and Aristotle). They found a rather surprising amount of congruence among all of these religious-philosophical traditions and identified a set of six ‘core’ virtues:

Courage, Justice, Humanity, Temperance, Wisdom, and Transcendence.

Four of the six are indistinguishable from the Stoic virtues. Stoics also accepted the importance of ‘humanity’ and ‘transcendence,’ although they didn’t think of these as virtues, but rather as attitudes toward others (humanity) and toward the universe at large (transcendence).

So… Six core virtues: Courage + Justice + Humanity + Temperance + Wisdom + Transcendence.

Which are broken down into a total of 24 “Character Strengths” (e.g., Creativity, Bravery, Hope, etc.) which can then be applied in different “Contexts” (“relationships, work, community, etc.”).

It was fun to read the book and see the parallels between how modern scientists are integrating ancient wisdom and how we’re approaching it with our evolving Optimize framework.

Of course, we *all* agree that VIRTUE is the secret sauce to winning the ultimate game of flourishing/living with eudaimonia.

As we discussed in our Notes on Massimo’s How to Be a Stoic (and our Notes on Musonius Rufus’s Lectures), I like to frame the four core virtues as: Wisdom + Self-Mastery + Courage + Love—each with its own virtues that are expressed all day every day in a life well-lived.

The “Contexts” in which they’re expressed? Our Big 3 does the trick: Energy + Work + Love.

Before we move on to discovering and optimally putting our virtues in action, quick note on a very important question: WHY should we care about putting virtues in action?

In short: Character strengths are basic elements of our identity. When we express these character strengths through our thoughts and actions, research says we tend to feel happier, more connected, and more productive.

VIA Signature Strengths

“Nowhere is your uniqueness clearer than with your signature strengths. The concept of signature strengths is an important part of the VIA Classification. These are the strengths that are strongest or most prominent in your own strengths profile. With over 5.1 million possible combinations in your top five strengths, these are the elements of your character that warrant your closest attention. They hold great potential. Ultimately, they are likely to be the strengths that matter most to you, that are most central to your identity. At the VIA Institute, we find three key features are common in signature strengths, explained as ‘the 3 E’s”:

Essential — They feel essential to who you are as a person. The person for whom appreciation of beauty and excellence is a signature strength doesn’t just like beauty: seeking out experiences of beauty is part of what makes them who they are.

Effortless — When you enact the strength, it feels natural and effortless. Being curious or kind isn’t work; it just flows. Recent research suggests this sense of flow when using a character strength is the best single identifier of a signature strength.

Energizing — Using the strength energizes and uplifts you. It leaves you feeling happy, in balance, and ready to take on more.

Research suggest that people who take the VIA Survey consider about five of the 24 strengths to be signature strengths on average. Explore these top strengths within yourself. Find new ways to express them at home, work, in relationships, and in your community. If you do, that is part of what is referred to as ‘being authentic.’”

Have you taken the VIA Survey of strengths yet?

If not, cruise on over to www.viacharacter.org. and get on that!

Millions of people have taken the Survey. It will take you just 15 minutes. At the end of it, you’ll get a list of your 24 character strengths from 1 to 24.

(Fun fact: There are 600 sextillion possible combinations. <- That’s a 6 followed by 23 zeroes!)

Research says we want to focus on the top 5 “signature strengths.”

Ryan and Robert tell us: It is interesting to look at your whole profile and understand (and potentially boost) your middle or lower strengths, but again, we suggest the best thing you can do at this point is to give the closest attention to your highest strengths, your signature strengths. We say this because these are likely to be the closest descriptors of ‘the real you,’ the easiest for you to broaden, and the ones that serve as an immediate resource for good times and bad. In addition, there is good research support for the advantages of using your signature strengths more in your life.

As I read that passage, Tom Rath came to mind. Tom is a leading researcher on strengths. In Are You Fully Charged? he tells us: Instead of aspiring to be anything you want to be, you should aim to be more of who you already are. Starting with your natural talents—then investing time in practicing, building skills, and increasing knowledge—yields a much greater return.

He also tells us: If you spend most of your life trying to be good at everything, you eliminate your chances of being great at anything. Unless your goal is to be mediocre at a lot of things, starting with what you are naturally good at is a matter of efficiency. Focusing on strengths is in many ways a basic time-allocation issue. Every hour you invest in an area where you have natural talent has a multiplying effect, whereas each hour you spend trying to remedy a weakness is like working against a gravitational force. Yet many people spend years or even decades working on weaknesses in hopes that doing so will make them well-rounded.

Do everything you can to avoid falling into this trap. While well-roundedness may be helpful for acquiring the basic tools in any trade—such as reading, writing, and arithmetic—it loses value as you get closer to finding a career. At that point, what’s more important and relevant is what sets you apart. If you want to be great at something in your lifetime, double down on your talents at every turn.

Back to the “3 E’s” of signature strengths. They’re ESSENTIAL + EFFORTLESS + ENERGIZING.

So… What are YOUR strengths? And how can you put them in action a little more TODAY?

Science says: Virtue does a mind-body-soul good!

P.S. This is EXACTLY why we have our Mastery students and Heroic Coaches reflect on (and deliberately practice engaging in) their Virtues EVERY DAY via our Carpe Diem journaling!

P.P.S. Here’s the super-quick look at all 24 Character Strengths as catalogued by VIA Institute:

  • Wisdom: Creativity + Curiosity + Judgment/Critical Thinking + Love of Learning + Perspective
  • Courage: Bravery + Perseverance + Honesty + Zest
  • Humanity: Love + Kindness + Social Intelligence
  • Justice: Teamwork + Fairness + Leadership
  • Temperance: Forgiveness + Humility + Prudence + Self-Regulation
  • Transcendence: Appreciation of Beauty and Excellence + Gratitude + Hope + Humor + Spirituality

(Can you guess what the Top 5 virtues are? <- Hope + Zest + Love + Curiosity + Gratitude.)

Finding balance

“When you express your character strengths in your actions, that is not a guarantee that what you do will be successful, well-received by others, or the best choice for the situation. You can overuse a strength by coming across too intensely for the situation or by negatively impacting another person unintentionally. You are even more vulnerable to regularly underusing your strengths, such as by not putting your best foot forward, not challenging yourself, not paying attention, or not being authentic. … Learning to become mindful of such underuse or overuse will help you go a long way toward improving your character strengths use and creating positive outcomes for yourself and others. …

In addition to describing how overuse and underuse might play out with each character strength, we suggest an additional way to find balance with character strength use, a way that has for thousands of years been called ‘the golden mean’ or ‘the middle way’: to consider what optimal use, the sweet spot between overuse and underuse, might look like for each character strength. … There is no exact way to make sure you use the perfect amount of a character strength, or avoid its underuse or overuse. There are only concepts, ideas, examples, and ways of thinking about our lives through these lenses. With a thoughtful approach, you can become more comfortable, confident, and competent with your character strengths use.”

Pop quiz: Can you have TOO MUCH of any given virtue?! Answer: YES!!

Always good to remember that too much of a good thing is no longer a good thing. :)

Which is why Aristotle (see Notes on The Nicomachean Ethics) said this 2,500 years ago: A cardinal rule: right conduct is incompatible with excess or deficiency – First, then, we must consider this fact: that it is in the nature of moral qualities that they are destroyed by deficiency and excess, just as we can see (since we have to use the evidence of visible facts to throw light on those that are invisible) in the case of health and strength. For both excessive and insufficient exercise destroy one’s strength, and both eating and drinking too much or too little destroy health, whereas the right quantity produces, increases and preserves it. So it is the same with temperance, courage and the other virtues. The man who shuns and fears everything and stands up to nothing becomes a coward; the man who is afraid of nothing at all, but marches up to every danger, becomes foolhardy. Similarly the man who indulges in every pleasure and refrains from none becomes licentious; but if a man behaves like a boor and turns his back on every pleasure, he is a case of insensibility. Thus temperance and courage are destroyed by excess and deficiency and preserved by the mean.

<- The Golden (Virtuous!) Mean. Thank you, Aristotle.

Ryan and Robert walks us through the 24 expressions of virtue and give us examples of each virtue being underused and overused and optimally used.

For now… What’re YOUR top virtues? And… How can use them optimally TODAY?

Zest!

“Zest means approaching a situation, or life in general, with excitement and energy, not approaching tasks or activities halfway or halfheartedly. People who are high in zest are excited to get up in the morning, and they live their lives like an adventure.

Zest refers to feeling a sense of aliveness and enthusiasm for different activities. The character strength of zest is related to vitality, which comes from the Latin word vita, meaning life. In other words, zest helps you feel alive in both body and mind, and participate as fully as you possibly can in life. In this way, the energy of zest is crucial for building good health and keeping strong habits for physical and mental well-being. You certainly don’t view life from the sidelines. Your enthusiasm is contagious, in that people who value zest often want to be around you.”

Zest.

The VIA researchers drop this under the virtue-umbrella of “Courage.”

Part of a longer chat about the challenges of cataloging virtue, but I’d put Zest under our core virtue of “Self-Mastery.” In fact, I think Zest (or Energy as we refer to it) is the natural by-product of a life lived in integrity with the core fundamentals: eating, moving, sleeping, etc.

What’s most interesting to me is the fact that Zest is one of the Top 2 virtues most correlated with flourishing. Can you guess what the other one is? HOPE.

Not only are Hope + Zest the Top 2 Virtues, they’re also super-closely connected. Remember how sleep is like a bridge from despair to hope? As you might’ve noticed, when you’re not feeling zesty, you’re also not feeling too hopeful—which is pretty much why all of our work together could pretty much be boiled down to helping us Optimize our Zest and our Hope so we can show up most fully (and virtuously!) in our Work and our Love.

Hope

“The character strength of hope has to do with positive expectations about the future. It involves optimistic thinking and focusing on good things to come. Hope is more than a feel-good emotion. It is an action-oriented strength involving agency, the motivation and confidence that goals can be reached, and also that many effective pathways can be devised in order to get to that desired future. Hope and optimism have significant positive consequences for well-being and health. Hope can be directed toward future accomplishments, future relationships (current relationships or new ones), and community-wide or global concerns. Hope is anchored in the present, in the understanding of where things are now, but is sailing toward the future. When others focus on the negative of a situation or respond with indifference or pessimism, a person high in hope is able to provide another perspective and to base those views in a solid, realistic foundation.

Hope is highly correlated with other character strengths linked with well-being. In particular, the relationship between hope and zest is the strongest of any two character strengths. Where zest is the application of positivity to the present, hope is the application of positivity to the future. Hope also tends to be related to gratitude and love. The warmth, appreciation, and energy inherent to these strengths means others find them particularly admirable.”

Hope. As you know if you’ve been following along, it’s one of my favorite virtues. Check out our Notes on Making Hope Happen and The Psychology of Hope for more.

For now, here’s an exercise to cultivate your Hope muscles: Imagine the best version of you in one year. How do you feel? How do you show up in your Work + Love? Know (!) that, although it’s not going to be easy, you can make that best version of you a reality.

So… Here’s to giving ourselves the best shot at making that vision a reality by putting our virtues in action… TODAY!

About the authors

Robert E. McGrath
Author

Robert E. McGrath

Professor of Psychology at Fairleigh Dickinson University.
Ryan M. Niemiec
Author

Ryan M. Niemiec

Is a psychologist, coach, researcher, and international workshop leader.