Image for "The Art of Achievement" philosopher note

The Art of Achievement

Mastering the 7 C's of Success in Business and Life

by Tom Morris

|Andrews McNeel Publishing, LLC©2002·180 pages

Tom Morris is my favorite living philosopher. As a former Professor at Notre Dame with a dual Ph.D. in Religion and Philosophy, he blends old school, rigorous philosophy with amodern sense of fun. In this Note, we have fun getting our wisdom on with his “7 C’s of Success”: Conception, Confidence, Concentration, Consistency, Commitment, Character and a Capacity to Enjoy. Good times.


Big Ideas

“This book is about the ancient art of achievement. It’s about making good things happen in business and in life. It’s also a book of philosophy such as you may never have seen before. It will lay out some of the most practical and powerful guidance for living ever articulated by the world’s great thinkers. It’s all about growth, excellence, and the experience of a deep satisfaction in everything we do. It’s ultimately about making our mark in this world by mastering some of the most effective tools that have ever been devised for creative and fulfilling achievement.”

~ Tom Morris from The Art of Achievement

The Art of Achievement.

I was introduced to this book by a friend and mentor of mine, John Mackey (the CEO of Whole Foods). John is one of my deepest inspirations to live my ideals and create cool stuff that can make a true difference in the world. So, when he recommends an author/book, I pay attention.

In this case, I immediately bought a bunch of Tom Morris’s books and I’m glad I did because Morris is awesome.

With a Ph.D. from Yale in both Philosophy and Religion, Morris was one of the most popular professors at the University of Notre Dame before dedicating himself to his pursuits as an author, speaker, consultant and chairman of the Morris Institute for Human Values. His books blend the intellectual rigor of a former philosophy professor with the fun, uber-practical advice of a wise uncle. I love it.

If you resonate with this Note, I highly recommend the book and think you might also dig a few of Tom’s other books: True Success, If Aristotle Ran General Motors and If Harry Potter Ran General Electric. He also wrote Philosophy for Dummies and you can follow his blog on the Huffington Post. :)

For now, let’s jump in and have some fun getting our wisdom on with a few of my favorite Big Ideas from this great book. We’ll start with a quick look at The 7 Cs of Success!

Listen

0:00
-0:00
Download MP3
Get the BookListen to the Podcast
Video thumbnail
0:00
-0:00

The 7 Cs of success

“From ancient times to present day, across all cultures and throughout the centuries, wise people who have thought deeply about success and excellence have left us bits and pieces of advice for attaining the right kind of achievement in our lives. I’ve put all these insights together into a simple, comprehensive, and logically connected framework of seven universal conditions for achieving satisfying and sustainable results in any endeavor. I call them “The 7 Cs of Success.”

  1. A clear Conception of what we want, a vivid vision, a goal strongly imagined.
  2. A strong Confidence that we can attain our goal.
  3. A focused Concentration on what it takes to reach that goal.
  4. A stubborn Consistency in pursuing our vision.
  5. An emotional Commitment to the importance of what we’re doing.
  6. A good Character to guide us and keep us on a proper course.
  7. A Capacity to Enjoy the process along the way.

Together these make up a universal tool kit for remarkable accomplishment. They constitute the most extraordinary leveraging device for our energies in any situation or challenge. Nevertheless, though they are incredibly powerful, they are not magic. They won’t turn couch potatoes into decathlon champions overnight. They can’t guarantee anyone a million dollars, world fame, or the presidency. But they are remarkably reliable tools for helping us make the most of our lives and energies every day.”

The book is organized around these The 7 Cs of Success: Conception, Confidence, Concentration, Consistency, Commitment, Character and a Capacity to Enjoy. Powerful stuff.

Now, it’s officially time to look at a few of my favorite Big Ideas!

Telos and Targets

“Aristotle has taught me we all need a target to shoot at. We must have goals to guide our actions and energies. The Greek word for target was telos. Human beings are teleological creatures. We are hard-wired to live purposively, to have direction. Without a target to shoot at, our lives are literally aimless. Without something productive to do, without positive goals and a purpose, a human being languishes. And then one of two things happens. Aimlessness begins to shut a person down in spiritual lethargy and emptiness, or the individual lashes out and turns to destructive goals just to make something happen.”

The first of The 7 Cs of Success tells us we’re gonna have a hard time rockin’ our most authentically awesome lives unless we have a clear Conception/Vision of what that ideal looks like. Reminds me of a few of my favorite teachers and their mojo on happiness.

First, Jonathan Haidt, a leading positive psychologist who wrote the brilliant Happiness Hypothesis (see Note) who tells us: “Aristotle asked about areté (excellence/virtue) and telos (purpose/goal), and he used the metaphor that people are like archers, who need a clear target at which to aim. Without a target or goal, one is left with the animal default: Just let the elephant graze or roam where he pleases. And because elephants live in herds, one ends up doing what everyone else is doing.”

And, Stephen Covey in his classic 7 Habits of Highly Effective People (see Notes) tells us: ““Begin with the end in mind” is based on the principle that all things are created twice. There’s a mental or first creation, and a physical or second creation to all things.”

And, finally, Robin Sharma, who gives us this goodness in his wise fable The Monk Who Sold His Ferrari (see Notes): “All I’m saying is that to liberate the potential of your mind, body and soul, you must first expand your imagination. You see, things are always created twice: first in the workshop of the mind and then, and only then, in reality. I call this process ‘blueprinting’ because anything you create in your outer world began as a simple blueprint in your inner world.”

So, it’s clear we need goals, but Morris points out that we need the *right* goals.

Too often, “success” books get us all hyped up about how we can “manifest” (I have an allergy to that word :) shiny stuff if we just visualize it long enough but they usually don’t stress the importance of setting *appropriate* goals. (And, often the importance of actually taking action.)

So, what are the right goals?

Morris talks about the importance of trusting our intuition and knowing that if it looks too good to be true, it probably is. He also says: “I recommend to people who feel they have no goals that they make a list of their likes and dislikes, because I firmly believe that our likes and dislikes, our loves and hates, our attractions and aversions, are often the keys to our talents, signs of what we are here in this world to do. They can also be signs of our deepest values.”

When I talk about goals, I like to differentiate between “Bling” goals and “Being” goals.

Bling = All the fame/power/wealth/bucket list stuff most traditional success books get us all geeked up about.

Being = What actually leads to happiness: Developing virtue while creating a life of meaning as we strive to see how we can use our greatest gifts in greatest service to the world.

As Tom points out later in the book, when we focus on our deeper purpose and aligning with The 7 Cs of success, the “bling” of fame/wealth/power, is, at best, a side effect or by-product of creating an otherwise extraordinary life.

He also has this genius wisdom: “One of the great modern ailments of humanity is the enslavement to illusory pursuits… If we get the prize, it strangely fails to satisfy as promised. If we fail in our quest, we feel unnecessary despondency. We’re oddly depressed about not getting what would not have satisfied us if we had managed to snag it. And then, all too often, we just begin a new and equally illusory pursuit.”

The solution? “The meaning of life is not to be found in having lots of money, fame, prestige, or stuff. It’s to be found in living your proper quest of positive achievement. Make a difference in the lives of other people, make a difference for good, create new relationships, new feelings, new structures of goodness in the world by what you do and who you are, and you will feel in that process what we so often seek with such futility in all the wrong places. The right sort of quest can be enjoyed at the deepest possible levels.”

Competence & Confidence

“To build confidence, build competence. Nothing creates and undergirds a confident disposition like knowing you’re prepared for the challenge…

The athletes who are most successful at using such techniques as visualization, articulation, and positive self-talk are those who have done the most work to hone their skills and raise their competence level; these are ultimately the fundamental tools of success. There is no way to short-circuit that process. Mental techniques can enhance, but can never replace, the hard work of preparation. Great confidence is rooted in great preparation. Only those who prepare for greatness can reasonably expect it.”

* queue chorus of singing angels as I step up on a soap box *

In his incredible book, Mastery (see Notes), George Leonard tells us that our society is in an all-out war against mastery. From get rich quick schemes to magical genies telling us that our wish is their command, we’ve somehow missed the fact that true success and true greatness only come through diligent, patient, persistent (and playful) effort.

So, as Morris points out here, although visualizations and positive self-talk and all that jazz are awesome, our success is built on the foundation of our sustained effort and diligent work.

In other words: “To build confidence, build competence.”

The Virtuous Means of Courage & Confidence

“The rash person is in some way blind to danger. The coward is blinded by it. The courageous person is intelligent enough to recognize risk, but committed enough to act despite of it, when action is appropriate.”

Love that. Morris talks about Aristotle and his virtuous mean of courage—which we’ve discussed a number of times throughout these Notes. I’m bringing it up again because a) it’s cool and worth repeating; and b) he makes an added distinction with the virtuous mean of confidence that I’m excited to share.

So, as we’ve discussed, Aristotle tells us that if we want happiness, we need to live with virtue and that virtue is the mean between the vices of deficiency and excess.

We can map the virtue of courage like this:

Vice of Deficiency

Virtuous Mean

Vice of Excess

Cowardice

COURAGE

Rashness

As Morris says, a coward is blinded by fear whereas a rash person is blind to fear (what a beautiful way to articulate it!) while the courageous person is smart enough to see the risks but committed enough to go for it if that’s what makes the most sense.

Now, Morris extends this to confidence like so:

Vice of Deficiency

Virtuous Mean

Vice of Excess

Anxiety

CONFIDENCE

Arrogance

As he says: “In praising confidence and extolling its attractiveness, I have to make it completely clear that I am not for a minute praising anything like arrogance or presumptuousness. Here again, Aristotle’s model may be helpful. We can think of the virtue of proper confidence as the mid-point between two extremes on a spectrum of responses to uncertainty.”

Wonderfully said! Here’s to the virtuous means of courage and confidence that spring from the foundation of hard work and competence! :)

Shortcuts & Magic Formulas

“We live in a culture whose obsession with external forms of success, involving primarily money and fame, is equaled only by its fixation on shortcuts to those goals. How-to-get-rich-quick schemes have multiplied as fast as instant diets in the past few decades. We’re always looking for an easy way, for some little known and quasi-magical formula that will practically do our work for us, while we spend our time just thinking about how we’ll spend that money, enjoy that fame, and flaunt that new physique.”

Hah. How true is THAT?!?

Please see rant above re: our society’s all-out war against mastery and its obsession with quasi-magical “Secret” genies.

This is the lead idea of Morris’ third C: Concentration. As Morris says: “Concentrated effort—plain old hard work—is what it takes to realize any difficult goal. And that is exactly what it takes to sculpt and polish a human life into the work of art it is intended to be.”

Amen.

Have You Really Set Your Goal?

“Here’s a rarely noticed point that is well worth making. If your lapses from what you think you should be doing are fairly regular, this fact is a good indication that you haven’t really set yourself the goal you think you have. The more exalted or remote from your present condition a goal is, the more it requires a commitment of the will to a process, an ongoing effort or pattern of effort. If you don’t see in yourself any such positive pattern, then most likely you don’t yet actually have the goal you think you have.”

Powerful stuff.

Reminds me of another brilliant thought from Stephen Covey’s 7 Habits. He says: “If you were to fault yourself in one of three areas, which would it be: (1) the inability to prioritize; (2) the inability or desire to organize around those priorities; or (3) the lack of discipline to execute around them? … Most people say their main fault is a lack of discipline. On deeper thought, I believe that is not the case. The basic problem is that their priorities have not become deeply planted in their hearts and minds. They haven’t really internalized Habit 2 [Begin with the end in mind].”

So, how ‘bout you? Are you struggling to take consistent action in the direction of your goals?

Check in and see if you’ve *really* planted that goal deeply enough.

Standing Together

“The word “consistent” derives its meaning from the Latin for “standing together.” Do your actions and words stand together? Do your emotions, attitudes, and beliefs stand together?”

Awesome. I never knew that “consistent” meant to “stand together.”

Reminds me of the fact that we’re either in integrity such that our beliefs and our actions are integrated or we’re “dis-integrating.” Also reminds me of what psychologists call “coherence”—where long-term and short-term goals align along with actions/beliefs.

Having this coherence/consistency/integrity is not only essential for attaining our goals but for living with sustainable happiness.

Are you in integrity? Are your goals and actions standing together?

What can you do to get even more consistent?!

Accomplishment + Enjoyment = Goodness

“We don’t have to choose between accomplishment and enjoyment. We can have both. We can be both teleological, purposive workers, throwing ourselves into meaningful challenges, and at the same time lovers of the present moment. In fact, I’ve come to believe that we can’t be workers at the highest levels of excellence, over the long run, unless we do find that joy in the process now, in a warm embrace of immediacy. Just as important, we can’t fully relish any moment we live unless we have it and see it in a purposive overall context of creative work. It’s a dynamic balance. Purpose and play can and must go together.”

I love it when two of my favorite teachers say nearly identical things. Always a good sign a deep truth is at work, eh?

In this case, Morris’ wisdom parallels Tal Ben-Shahar’s thoughts in his book Happier where he delineates his four archetypes: the rat racer, the hedonist, the nihilist and the happy person. Check out the Notes for a more thorough look at the Big Idea. For now, I offer this goodness:

“The rat racer’s illusion is that reaching some future destination will bring him lasting happiness; he does not recognize the significance of the journey. The hedonist’s illusion is that only the journey is important. The nihilist, having given up on both the destination and the journey, is disillusioned with life. The rat racer becomes a slave to the future; the hedonist, a slave to the moment; the nihilist, a slave to the past. Attaining lasting happiness requires that we enjoy the journey on our way toward a destination we deem valuable. Happiness is not about making it to the peak of the mountain nor is it about climbing aimlessly around the mountain; happiness is the experience of climbing toward the peak.”

In short: Happiness = Consistent action toward a worthy goal + celebration of the moment!

Pursuing Noble Goals

“At their best, money, fame, power, and status are side effects of work well done in the pursuit of noble goals. So is the highest form of enjoyment. So is happiness. But in addition to being a wonderful side effect of the right sort of process, enjoyment can be the result of a deliberate act that moves the process along more reliably to its intended results. Our lives ought to be lived in pursuit of those noble goals that are right for our talents and dearest to our hearts. Then, the risks we take will most likely yield the results we value. That is the deepest practice of the art of achievement. And is where The 7 Cs of Success can take us all.”

Those are the final words of the book. As I was deciding to include them here as part of the final Big Idea, I was thinking about how much that passage reminds me of Viktor Frankl’s extraordinary wisdom in the Introduction to his classic Man’s Search for Meaning (see Notes):

“Again and again I therefore admonish my students in Europe and America: Don’t aim at success—the more you aim at it and make it a target, the more you are going to miss it. For success, like happiness, cannot be pursued; it must ensue, and it only does so as the unintended side effect of one’s personal dedication to a cause greater than oneself or as the by-product of one’s surrender to a person other than oneself. Happiness must happen, and the same holds for success: you have to let it happen by not caring about it. I want you to listen to what your conscience commands you to do and go on to carry it out to the best of your knowledge. Then you will live to see that in the long-run—in the long-run, I say!—success will follow you precisely because you had forgotten to think about it.”

About the author

Tom Morris
Author

Tom Morris

One of the world's top motivators and pioneering business thinkers.