New Releases

A look at the past, present, and future of Heroic Public Benefit Corporation and how we intend to fulfill our mission to help 51% of humanity flourish by 2051.

An overview of how to forge a heroically confident mind, so you can forge excellence, activate your potential, and change the world with us.

In Greatest Year Ever 101, we’ll help you activate your Heroic potential so you can fundamentally and PERMANENTLY change your life as we make this year the greatest of your life!

In Part 2 of Greatest Year Ever, Brian shows us how we can use the Heroic app to activate our Heroic Potential and make this TRULY the greatest year of our lives.

Michael Easter is a professor at the University of Nevada, Las Vegas (UNLV). He’s also a GREAT writer. As per the inside flap of the book: “Our world is overloaded with everything we’re built to crave. The fix for scarcity brain isn’t to blindly aim for less. It’s to understand why we crave more in the first place, shake our worst habits, and use what we already have better. Then we can experience life in a new way—a more satisfying way.”

How’s YOUR focus? If you’re like most human beings on the planet these days, my hunch is you feel like you’ve lost your ability to pay attention. This book is a sobering look at what Johann Hari believes to be the twelve causes of our inability to focus and a guide on “How to Think Deeply Again.” I highly recommend it.

Caroline is tied for first as my all-time favorite PRACTICAL Positive Psychologist. She has a gift for bringing the empirical wisdom from academia alive in the pages of her books. I’m inspired not just by the wisdom she shares in her books, but how she's committed to embodying that wisdom in her life. So I was honored when Caroline invited me to write the foreword to this book. As I said in the foreword, there are a LOT of books on goal setting out there but if you’re looking for a SCIENCE-BACKED approach to setting goals, this is the one to get.

I got this book after making a new friend (who happens to be an officer in the U.S. Navy) on our Heroic trip to Athens. As per the sub-title, this book tells “The Epic Story of the Athenian Navy and the Birth of Democracy.” More specifically, it tells us how we have the Athenian navy to thank for not only the birth of democracy but for the Golden Age of Athens that produced those ancient ruins of the Acropolis AND the cultural contributions in architecture, the arts AND philosophy. The book is packed with fascinating historical stories and Big Ideas.

Donald Robertson is a writer, trainer, and cognitive-behavioural psychotherapist. He’s also one of the world’s leading scholars and practitioners of Stoic philosophy. He has been one of my absolute favorite writers and Stoic thinkers/practitioners since I read some of his earlier books. This book is a remarkably creative, thoughtful, and practical exploration of the life and wisdom of the founder of Western philosophy.

Attia is one of the most credible, grounded, practical, and inspiring authorities on the art and science of longevity. I got this book as part of my recent micro-sabbatical in which I unplugged for a month and enjoyed GOING DEEP reading 15+ books on a couple of subjects: Peak Performance and Energy. This book is FANTASTIC. It’s been life changing for me. I’m recommending it to all my friends.

Owen Eastwood is one of the world’s top performance coaches. He’s worked with some of the most elite teams and groups in the world, including the British Olympic team, the Command Group of NATO and the Royal Ballet School. He’s also one of the world’s leading experts onthe power of, as per the sub-title of the book, how to “Unlock Your Potential with the Ancient Code of Togetherness.”