Jim Afremow

Leading mental performance consultant and the author of The Champion's Mind.

Dr. Jim Afremow is a much sought-after mental game coach, licensed professional counselor, and the author of The Champion’s Mind: How Great Athletes Think, Train and Thrive (Rodale, 2014). He is the founder of Good to Gold Medal, PLLC, a leading coaching and consulting practice. Though his practice is located in Phoenix, Arizona, Dr. Afremow provides individual and team mental training services across the globe to athletes, teams, and coaches in all sports, as well as to parents, business professionals, and all others engaged in highly demanding endeavors. He is passionate about helping others achieve peak performance and personal excellence, and reach their true potential.

Author Website

Philosopher's Notes on Jim Afremow's Books

LockedPhilosopher's Notes

The Champion's Comeback

by Jim Afremow

Jim Afremow is one of the world’s leading sports psychologists. We covered his first book The Champion’s Mind. This one is kinda like part 2 in which we look at how the Champion responds to the inevitable (!) setbacks faced on the road to greatness—using those setbacks as opportunities to bounce back and make a sweet comeback. Big Ideas we explore include seeing setbacks as challenges rather than threats, outperforming our contracts, practicing ’till you can’t get it wrong, and the 3 P’s of peak performance.

LockedPhilosopher's Notes

The Champion's Mind

by Jim Afremow

Jim Afremow is one of the world’s leading sports psychologists and this great book is packed with Big Ideas. We explore: the vision of a champion (and how to fuel it), what mental toughness *really* is, how/why to be ugly but effective, how to evaluate yourself (3 q’s: good + better + best), and creating sustained obsession as you take the champion’s honor pledge.

Quotes by Jim Afremow

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Remember that FEAR means to ‘Face Everything and Respond.’ To perform at a champion’s level, let the butterflies fly in formation!

Jim Afremow

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Doing the thing that is hard over and over again is like depositing money in your inner-strength bank account.

Jim Afremow

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To perform at a champion’s level, know what your goals are and always keep them in focus. ... How great do you want to be? How much do you want to win?

Jim Afremow

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Setbacks are your opportunity to bounce back—to make a comeback!

Jim Afremow

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‘The arrow that hits the bull’s-eye is the result of 100 misses’ is a Buddhist saying that is definitely worth bearing in mind.

Jim Afremow

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Simply prolonging exhalation, regardless of inhalation length, promotes the relaxation response. Proper breathing helps expel the stress and tension from your system and brings you back into the present.

Jim Afremow

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To perform at a champion’s level, you must understand the importance of a long-term memory for success and a short-term memory (or selective amnesia) for failure.

Jim Afremow