“People are so all in that something must be working. I'm astonished by the Soul Force in the room.”
Dominic Coryell, Director of Product Management, Growth at Shopify
Welcome to Heroic
Personal & professional development, simplified.
Heroic integrates ancient wisdom, modern science, and practical tools to help you be your best.
100K+ people, 100+ countries
750+ books distilled
+23% energy in 30 days
10,000+ certified coaches
Some of the teams that use Heroic
Where to go next
Who are you here for?
Myself
I want to keep getting better, without the guesswork.
You already know that the people who keep growing are the ones who keep winning. What you don't have is the time to read every book, test every idea, or work out who to trust. Heroic takes the guesswork and the struggle out of it, so the best of what's known shows up in your day, and in how you lead.
- The best ideas, chosen for you, in minutes a day
- Steadier on the hard weeks, sharper on the good ones
- Progress you can see, at work and at home
I want my people playing at a higher level.
You run the business on a system: EOS, Scaling Up, or your own. The plan is only as good as the people carrying it. Heroic is the operating system for your people: it closes the gap between how you want your leaders to show up and how they show up now, so you get everything you can out of the system you already run.
- Your leaders, coached to a higher standard
- Everyone on the team practicing the same way
- Results you can see at 90 days
What Heroic is
Three ways in.
Leaders usually start with Heroic OS+, which is the daily practice with the coaching. Some add eight live weeks in the Leadership Accelerator, and some take the whole thing to their company as Heroic Leadership.
Start here
Heroic OS+
The daily practice, with the coaching on top. Morning and evening bookends, three commitments, 750+ distilled books, live group coaching with Heroic coaches, and Bri.ai whenever you're stuck.
See Heroic OS+ →
Go deeper
The Programs
Ten hours of Basic Training, Mastery when you want the whole system, eight live weeks in the Leadership Accelerator, and certification if you want to coach it or teach it.
See all programs →
Bring it to work
For Organizations
Heroic Leadership. One coach for the leaders you choose, twelve monthly sessions, Heroic OS for everyone, and a check on the goal you set at kickoff.
Talk to us →
The operating system · Heroic OS
Built to close the gap between knowing what helps and doing it.
One loop, every day. Learn something small. Do it. Write down what happened. Thirty minutes, morning to night.
Guided paths
Pick what you want to work on. Get an ordered set of readings, classes and practices for it, with a finish line.
Daily practice
Three commitments, a morning and evening bookend, and a streak that counts what you did.
The library
750+ books distilled into 6 pages to listen or read, 50+ guided quests, and one new idea in front of you every morning.
Coaching, in OS+
Live group coaching calls and Bri.ai inside the operating system. Small groups with no feed, in both tiers.
What we help you improve
Every Note, class and program works on one of eight facets.
The eight hold each other up, so a weak one drags on the rest. The Performance & Flourishing Score rates all eight, 1 to 10, from your first day.
Clinically validated
“These are some of the largest effects on energy and flourishing I've measured outside of major life events.”
Dr. Sonja Lyubomirsky Distinguished Professor of Psychology, UC Riverside Thirty-five years studying human flourishing. She ran the trial.
+23% Energy over the same month
93% Of Coach grads feel connected to their best self
The programs
When thirty minutes a day isn't enough.
Everything Heroic teaches, in the order most people take it.
Learn the system
The method itself, from a ten-hour foundation to the full fifty.
Self-paced Heroic Basic Training
Ten hours. The foundational tools the whole daily practice runs on: identity, virtues, and your daily commitments.
Self-paced Heroic Mastery
Fifty hours across all eight facets that you work through at your own pace. It's the deep end of the method.
Live cohort Leadership Accelerator
Eight live weeks in a cohort, with a Heroic coach. You take the score in week one and again in week eight.
Go further
Certifications, cohorts and coaching, for teaching it or going all in.
Certification Heroic Coach
Get certified to coach this method professionally. Join 10,000+ Coaches in 100+ countries.
Certification Workshop Instructor Training
The toolkit for delivering Heroic live, in a room, to a group of your own.
Live cohort Warrior & The Monk
Cohort two. The discipline of the warrior and the stillness of the monk, run as a challenge.
Women's cohort Rock Your Goddess Life
Season two. The Heroic method, built for women who want it in their own language.
One-to-one Heroic Performance Coaching
One to one, twice a month, by application.
Not sure where to start?
Start with Heroic OS+.
Most people start here. The daily practice, the full library, the live coaching calls, and Bri.ai. The first seven days are free.
7 days free, then $59/mo Start your 7-day free trial
Proof
Three people who said it in public.
★★★★★
“Heroic is the best self-development platform in the world.”
John Mackey · Co-founder, Whole Foods Market
★★★★★
“If you're looking to supercharge your quest to cultivate a deep life, Philosopher's Notes is where I'd start.”
Cal Newport · Bestselling Author
★★★★★
“It enhances how leaders at Mariner think and how our teams execute.”
Cheryl Bicknell · COO, Mariner
For organizations
Heroic Leadership. A coach for the managers who run your day, Heroic OS for everyone.
One flat price for the year, the same at 10 people or 500. Notre Dame Football, U.S. SOCOM and Mariner run Heroic.
Monthly sessions with one Heroic coach 12
The goal check Day 90
Engaged at day 60, against an industry 4 to 8% 28 to 34%
Member stories
Members, on camera.
Five members on what it did for them.
100K+ people in 100+ countries
93% of Coach grads feel connected to their best self
“I used to be the career mom. Now I'm the connected mom — and that's the best gift.”
Annette David, Certified Heroic Coach · Heroic Workshop Instructor
“I already have a PhD in psychology — this is the best platform I've ever seen.”
Andrea Wieland, PhD, MBA · Licensed Psychologist · 1996 Olympian
“I've done a lot of personal development. This has had the greatest impact on my life.”
Patrea O'Donoghue, Psychologist, M Psych, MAPS
“It's not just another weekend to hype you up — it's putting theory into practice.”
Kane Anderson, Certified Heroic Coach · Heroic Workshop Instructor
Who's behind it
Twenty years of reading the best books ever written on living well, distilled, one at a time, by hand.
Brian Johnson · Founder · author of Areté · creator of Philosopher's Notes
20+ years of curation
$25M+ raised as a Public Benefit Corporation
51% of humanity flourishing by 2051, the stated mission
The book
Areté: activate your Heroic potential.
Brian's book. 451 bite-size, easy-to-implement ideas drawn from ancient wisdom and modern science, published by Blackstone Publishing.
An instant Publishers Weekly bestseller.
Questions
Common questions.
The Heroic OS page walks through a day in it, minute by minute.
See what's inside01 What is Heroic, in one sentence?
A coach for leaders and a thirty-minute daily practice for their teams, scored on eight facets.
02 Is there a free trial?
Yes. Seven days, free, on both Heroic OS and OS+. You enter a card when you start, nothing is charged until day eight, and you can cancel from your account settings any time before then. Cancel inside the seven days and you pay nothing.
03 How is this different from a book-summary app?
Those give you something to read. Heroic gives you something to do each day and keeps track of whether you did it.
04 How much time does it take?
About four minutes in the morning, twenty for the day's Philosopher's Note, three at night. Call it thirty. If you want more, there are 750+ Notes and 50+ classes waiting.
05 Do I need to buy a program too?
No. Leaders mostly run OS+ and never buy one. The Leadership Accelerator is there if you want eight weeks with a cohort.
06 What happens if I miss a day?
Nothing. Write down what happened and start again tomorrow. The streak shows you the pattern.
07 I bought something from Heroic years ago. Where is it?
Still yours. Nothing you've bought expires or gets stripped, and legacy plans keep running as they are. If you can't find something, support will get you to it in a day.
08 Who's behind it?
Heroic is a Public Benefit Corporation founded by Brian Johnson, author of Areté and creator of Philosopher's Notes, with Michael Balchan as CEO and Head Coach. $25M+ raised, 20+ years of curation, and a stated mission to help 51% of humanity flourish by 2051.
Day 1
All in. Let's go.
Thirty minutes tomorrow. The first seven days are free.