Michael here. 👋

Happy Sunday.

Couple of exciting updates before we get to the rest of the goodness.

First, THANK YOU (again!) for your support in helping Areté cross the 50,000+ copies sold mark… and for all of the celebratory messages you’ve sent our way over the last week! 🙏

Note: If you love the book and haven’t yet left a ⭐⭐⭐⭐⭐ review, please do that here! Let’s cross the 1,000+ reviews mark!


GREAT WORK on having hit 20,000,000+ Virtuous Targets as a community!

That’s 20,000,000+ instances of us showing up as the best, most Heroic versions of ourselves.

Closing the gap between who we’re capable of being and who we’re actually being.

Living with more Wisdom + Discipline + Courage + Love + Gratitude + Hope + Curiosity + Zest in our own lives.

Spreading virtuous ripples out into our families and communities and our world, en route to 51 | 2051.



We’re JUST getting started!

Day 1!

Let’s get to it.

Note: Did a friend forward you this email?! Sign up for your free membership + updates here.

1. Planting Seeds of Possibility by Dan Whitfield

This week’s new Philosopher’s Note is on Planting Seeds of Possibility by Dan Whitfield.

“The best beliefs and businesses are often formed and forged in times of flood, famine, failure, and even ferocious flu viruses.

It would take Michelangelo over two years of tedious and tiring sculpting to shape his magnificent masterpiece. He chipped away anything that didn’t look like David.

I believe your masterpiece is in the making! Throughout this book, I’m going to challenge you to chip away anything that doesn’t look like your dreams.

This book is divided into two sections. It will blend personal and professional challenges by design. Relative to the Coronavirus pandemic, it became especially apparent, the new or next normal, would not be about living separate work and home lives. It would be about life and how we live it in a blended and balanced way. I desire this book to plant seeds of possibility in you so that you can have the best of both worlds in your personal and professional pursuits.

In doing so, my hope is that you’ll discover new dreams and recover old ones.”

~ Dan Whitfield from Planting Seeds of Possibility

(Not yet a Heroic Premium member? Get instant access to this new Philosopher’s Note (and 600+ others and a TON of other goodness!) with Heroic Premium. Get the first 30 days for free!)

2. Heroic Community Highlights

Check out Wendi’s post where she teaches strategies learned from Areté with her students, Ariel’s post about the updates to her Areté tattoo, and Christine’s post about getting a Heroic tattoo—her first in almost 20 years!

Nothing to add to that other than 🤯🤯🤯.

Check out some of the collection of Heroic and Areté community tattoos here.

And all the inspiring, uplifting, and energizing posts on Heroic social!

3. "I can feel myself leveling up!”

“When things get tough my antifragile confidence really kicks in, where as before, I would revert to old/bad tendencies, and the gap would widen instead of close.”

👆 That’s what happens when you have a Heroic Performance Coach in your corner.

Ready to level up in your life?!

Here’s what another Heroic Performance Coaching client had to say:

“My coach has been a catalyst for accountability in truly creating habits that will help me become the best version of myself from moment to moment to moment! He has been a sounding board for my thoughts regarding my areas to improve and focus on, and he makes great suggestions in challenging me to move from thoughts to actions.

I can’t emphasize enough how helpful and supportive it has been to my personal growth.

It aligns perfectly with being PROACTIVE and ensures devoted time to go deep with Heroic, the App, and your deep work as you move from theory to practice to MASTERY!”

It’s time to catalyze your becoming the best version of yourself!

Apply to work with a Heroic Performance Coach here, today!

4. Heroic Chat with John Assaraf

In this special session, John joined for a combination live coaching/luminary session/Heroic chat on the neuroscience of behavior change and how to level up your thinking, silence your inner critic, get unstuck, and a lot more!

John Assaraf "The Brain Whisperer" is one of the leading mindset and behavioral experts in the world. John has built 5 multimillion-dollar companies, written 2 New York Times Bestselling books, has appeared numerous times on Larry King Live, Anderson Cooper, and The Ellen DeGeneres Show, and has been featured in 11 movies, including the blockbuster hit “The Secret” and “Quest For Success” with Richard Branson and the Dalai Lama.

Today, he is the founder and CEO of NeuroGym.

Check out John's bestsellers The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life and Having It All: Achieving Your Life’s Goals and Dreams.

Check out the Heroic Chat on the podcast here.

5. You at your energetic best

Heroic Activation Weekend is now less than 2 WEEKS away!!!

It’s all happening in Austin, TX from May 17-19th. If you haven’t already—check out all the details and grab your tickets here!

Can’t wait to see you for an epic weekend that will have you forging excellence, activating your potential, and fulfilling your destiny.

+1. Wisdom from the week:

“Accept the challenges so that you can feel the exhilaration of victory.”

— George S. Patton

Social shareable quote in light mode or dark mode.

And this week’s Heroic +1s:


Have questions or suggestions about Heroic, or ANYTHING we can help with?

Reach out to our top-rated Heroic Service team by replying to this note or sending an email to support@heroic.us.


With Wisdom + Discipline + Love + Courage + Gratitude + Hope + Curiosity + Zest.

Heroes Unite!

Let’s do this.

Day 1.

-Michael and Team Heroic

P.S. As you might know, Heroic is a history-making, crowdfunded Public Benefit Corporation committed to changing the world by running our business the way we think our heroes would—with wisdom, discipline, courage, and love.

We’re blessed to have the support of 3,000 investors (just like you!) from over 75 countries around the world.

Would you like to become one of our Early-Stage Heroic Investors and own a piece of our movement while supporting us in our Mission to change the world? You can invest as little as $100 or as much as $1,000,000+.

Learn more and invest today at Wefunder.com/Heroic.


Any time we talk about our crowdfunding round, our attorneys remind us that we need to include this bit of legalese so here we go…

These materials may contain forward-looking statements and information relating to, among other things, the company, its business plan and strategy, and its industry. These forward-looking statements are based on the beliefs of, assumptions made by, and information currently available to the company’s management. When used in the offering materials, the words “estimate,” ”project,” “believe,” “anticipate,” “intend,” “expect” and similar expressions are intended to identify forward-looking statements. These statements reflect management’s current views with respect to future events and are subject to risks and uncertainties that could cause the company’s actual results to differ materially from those contained in the forward-looking statements. Investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date on which they are made. The company does not undertake any obligations to revise or update these forward-looking statements to reflect events or circumstances after such date or to reflect the occurrence of unanticipated events.