Ready for your best weekend of the year?!

A jam-packed, three-day, Heroic activation experience + community connection + Coach graduation + Spartan domination?!

Join us for Heroic Activation Weekend, Spring '24!

During this three-day event, you will:

(a) Activate the next phase of your Heroic potential, increasing the clarity, intention, power, energy, connection, and Soul Force with which you approach every day.

(b) Gain greater confidence and inspiration for whatever’s next in your life, after having dominated a Spartan with 500 of your new best friends. (Plus, be a part of the “Largest Team in Spartan History” sweep of the leaderboard as we seek to complete our domination of the Top 3 spots. 🥇🥈🥉)

Note: Spartan race entry fee + transport to and from the race site + athletic Heroic shirt to race in are all INCLUDED in the ticket cost.

Note2: If you’re a Coach currently in the middle of your program, coming to this event is a GREAT way to hit your “energetic best” requirement Spartan with us! While you also…

(c) Forge and/or continue deepening relationships with an incredible community of people who share your values and commitment to making the world a better place.

(d) Feel more connected to your authentic, deepest, best version of yourself, with practical tools and exercises to maintain that connection day in and day out.

(e) Celebrate graduating Certified Heroic Coaches (and/or be celebrated yourself!) for having completed the 300-day program to take their lives to the next level and learn how to empower others to do the same!

And so much more…

It’s all happening in Austin, Texas, from May 17th-19th (Fri-Sun).

Sound exciting!?

Join us!

Your ticket includes all programming for the weekend plus your Spartan entry fee and transport to and from the course, as well as an athletic Heroic shirt to race in, other awesome Heroic gear, and more.


If you’re among the first 200 people to sign up, you’ll get a $150 “early-bird” discount on registration.

Head here to grab an early-bird seat for just $600 $450.

If you’ve made it into the “early-bird” group, the discount should auto-apply to the total at the bottom of the form.

Make sure you scroll down to confirm! The pricing options at the top will reflect the FULL price and not the early-bird access, which — if you’re in the first 200 — you’ll see applied in a line that says “Total $600 $450”.


If you’ve never attended a Heroic event before, check out this short video to get a feel for what it’s like:

“The people that you surround yourself with make a big difference.”

So surround yourself with a radiantly alive, inspired community in a powerful experience to help you activate the next phase of your Heroic potential.


Here's fellow community-member (and Certified Heroic Coach) Chris Graham reflecting on what it's like to attend a Heroic event...

“One of THE highlights of my 50 years on the planet.”

“The highlight for me, if I were to say one thing, was this group energy that I’ve never experienced in my life. I mean it was just palpable, the energy.”

🙌 ⚡

And if you have any sort of feels around the Spartan race side of things, (1) you can always choose NOT to participate and (2) there is NO better way to do it than in a sea of red that takes over the course!

Like this:

Programming starts the morning of Friday, May 17th and goes through mid-day on Sunday, May 19th.

General admission tickets are $600 USD currently $450 USD with early bird ticket pricing.

Everyone who attends will be invited to join us in celebrating the exemplary individuals who have stepped up to the level of Mastery and done what it takes to earn an official Coach certification.

For those of you who are in Coach and have earned your diploma declaration, whether you're checking the box on the last requirement by completing the Spartan race with us in Austin, or you earned your certification a year or more ago and have been waiting for the opportunity to celebrate in person, we can't wait to recognize your accomplishment.

Frequently Asked Questions

Can I come even if I’m not in the Coach program or getting certified?

This is an immersive weekend for living Heroically. If you are reading this page, that means that YOU are invited (and encouraged!) to join us.

If you were previously or are currently in our Coach program, (or considering it in the future), this is also an opportunity to hit the Spartan together and complete your "energetic best" requirement for the program.

What is a Spartan Sprint?

Philosophically: the opportunity to show yourself that you're capable of more than you think, to use obstacles as fuel for growth, to gain an embodied understanding of the declaration for hope (I have an inspiring goal, agency, and pathways), and to demonstrate your being at your athlete best... and we're all athletes, which literally means "a contestant competing for a prize," and can be applied to life as a whole and winning the prize of expressing the best, most Heroic versions of ourselves.

Technically: a Spartan Sprint is a 5k (3.1 mile) obstacle course race you can walk or run, with 20 obstacles, held on off-road terrain featuring water and mud. You’ll climb walls, crawl under wire, traverse monkey bars, aim a spear throw, and more.It's AWESOME. And, we race together, as a team, which means your fellow Heroes will be alongside you and supporting you every step of the way.

Is the Spartan Race optional?

Yes, but we do hope you join us in our quest to break the Spartan record for the largest team EVER!

Between our 2019 and 2022 Heroic Spartan races, we’ve had racers from age 18 to 80’s of all physical abilities, some who had completed far longer races and others for whom this was the longest distance they'd ever traveled on foot.And.. many who thought at first they couldn't complete the course, or that it was ridiculous, or that there was no way they were going to even attempt, not only FINISHED but said it was one of the most powerful experiences of their lives.

We'll see you (😉) at the starting line!

What’s the Refund Policy?

We're excited (and committed!) to create an awesomely epic event that you're going to remember forever.

Doing so calls for an advanced financial, relational, and organizational investment that requires a different refund policy than those offered for our digital product.

So, the refund policy for Heroic Activation Weekend is as follows:

  • Before March 31, 2024: 100% refund
  • Between April 1 and April 15, 2024: 50% refund
  • After April 15th, 2024: tickets are not refundable.

Tickets can also be transferred at any point, at your request, for no charge. (Note: Ticket transfer is limited to changing the name of the person for who the ticket is held. Heroic is not responsible for and will not help facilitate or manage any additional transactional elements, hotel reservations, or changing the name on a Spartan Race ticket etc.)

Is food included?

Food is not included in the Grad Weekend event ticket price.

The hotel has food options, is located within walking distance to restaurants (including a Whole Foods) and food can be delivered to the hotel via numerous 3rd party stores and restaurants.

Can I bring my friends/ family?

YES! All ages are welcome and partners can join too, we’ve reduced the ticket price to make it easier for families to join us:

  • Youth (age 11-17) tickets to the event for $150 (which will include Heroic gear, a spot on the bus, and a Spartan ticket if 14+)
  • Kids 10 and under tickets for $75 (which will include Heroic gear, a bus seat and a Spartan spectator pass).

Spartan does not allow children under the age of 14 on the race course.Heroic won’t be providing any child-specific programming or child care, but there are several resources you can take advantage of in the Austin area if the whole fam is coming!

Will we get to explore Austin?

Programming will end by 5pm each day, leaving the evenings free for connecting, exploring, early-sunsets (watch for Austin’s famous urban bats), and rocking your sleep protocol. Our venue is walkable to most of Austin’s biggest attractions.

When should I arrive/depart?

If you are traveling from out of town, plan to be here in time for things to get kicked off at 1pm Friday morning, and to end at 2pm Sunday afternoon.

If you want to come early (or stay late!) we're also planning to help coordinate optional opportunities for Heroic Connections on Thursday, May 16th, but they're not part of the “official” weekend program.

Join us May 17th-19th LIVE in Austin, Texas for the Heroic Activation Weekend where we'll get inspired with Theory and Practice to activate our potential in 2024 and beyond, conquer obstacles on the course as the largest team ever to complete a Spartan Race + celebrate Coach Graduation for recent Heroic Coach classes + connect with a community of Heroes committed to changing the world, together.

Let's gooooooo!!!