The Paradox of Choice - Why More Is Less

by Barry Schwartz | HarperCollins © 2005 · 304 pages

Barry Schwartz tells us that some choice is obviously good but too much choice can actually stress us out! The book is packed with powerful wisdom—much of it counterintuitive. In the Note, we'll explore the difference between being a “Maximizer” vs. a “Satisficer” and why we want to shift from always needing the “absolute best” to being happy with “good enough” as we develop our gratitude and quit comparing ourselves to other peeps. Powerful.

“The fact that some choice is good doesn’t necessarily mean that more choice is better. As I will demonstrate, there is a cost to having an overload of choice. As a culture, we are enamored of freedom, self-determination, and variety, and we are reluctant to give up any of our options. But clinging tenaciously to all the choices available to us contributes to bad decisions, to anxiety, stress, and dissatisfaction—even to clinical depression.”

~ Barry Schwartz from The Paradox of Choice

Barry Schwartz is a Professor of Social Theory and Social Action at Swarthmore College and this book is packed with Big Ideas on how, as the sub-title suggests, “the culture of abundance robs us of satisfaction.”

In short, we now have so many options that we’re suffering.

In this Note we’re going to take a quick peek at some of the theory behind “The Paradox of Choice” along with some Big Ideas to create more happiness and meaning.

Hope you dig it.

For now, let’s jump in with a quick look at some of the key themes from the book:

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About the author


Barry Schwartz

Professor of Psychology and author