“There is a mountain of information out there about health and fitness, but most of it is just not working for people. I wrote this book to help you understand the science-based reasons why it’s not your fault that you’ve failed to stick with exercise and other health-related behaviors, as well as to give you a new, simple framework for sustainable success. Opportunities to move and enjoy physical movement are, quite literally, everywhere. I hope that the information and practical approaches in this book will enable you to find them, choose them, enjoy them, and use then to energize your life for a lifetime.”
~ Michelle Segar, Ph.D. from No Sweat
Dr. Michelle Segar is the world’s leading authority on what motivates people to choose and maintain healthy behaviors.
She is Director of the Sport, Health, and Activity Research and Policy Center (SHARP) at the University of Michigan, and Chair of the U.S. National Physical Activity Plan’s Communications Committee.
And, as you’d imagine, Dr. Segar has some *really* powerful ideas on, as the sub-title suggests, “How the simple science of motivation can bring you a lifetime of fitness.”
Segar shares a bunch of evidence-based wisdom to help us leverage the science of motivation to make optimizing our health and well-being MUCH easier than the way most of us approach it! It’s a fun, empowering and quick read. Get a copy of the book here.
I’m excited to share some of my favorite Big Ideas so let’s jump straight in!
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