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Never Finished

Unshackle Your Mind and Win the War Within

by David Goggins

|Lioncrest Publishing©2022·312 pages

David Goggins is an inspiring human being. If you don’t mind the f-bombs that go with his unapologetic, iconoclastic (goosebumps) ALL IN commitment to being, as he puts it, THE hardest motherf*cker EVER, then I think you’ll love this book as much as I did. It’s the second one of Goggins’ books we’ve featured. Check out the Notes on Can’t Hurt Me to learn more about his Heroic story and to get more wisdom on how to “Master Your Mind and Defy the Odds.” This book is PACKED with Big Ideas. We’ll barely scratch the surface of everything we could have discussed. Let’s get to work.


Big Ideas

“Most theories on performance and possibility are hatched in the controlled environment of a sterile laboratory and spread in university lecture halls. But I am not a theorist. I am a practitioner. Similar to how the late, great Stephen Hawking explored the dark matter of the universe, I am intensely passionate about exploring the dark matter of the mind—all of our untapped energy, capacity, and power. My philosophy has been tested and proven in my own Mental Lab through all the many f-yous, failures, and feats that shaped my life in the real world.

After each chapter, you will find an Evolution. In the military, evolutions are drills, exercises, or practices meant to sharpen your skills. In this book, they are hard truths we should all face, and philosophies and strategies you can use to overcome whatever is in your way—and excel in life.

Like I said, this is definitely not a self-help book. This is a boot camp for your brain. It’s a what-the-f-are-you-doing-with-your-life book. It’s the wake-up call you don’t want and probably didn’t even know you needed.

Rise up, motherf*ckers.

Let’s work!”

~ David Goggins from Never Finished

David Goggins is an inspiring human being.

If you don’t mind the f-bombs that go with his unapologetic, iconoclastic (goosebumps) ALL IN commitment to being, as he puts it, THE hardest motherf*cker EVER, then I think you’ll love this book as much as I did. (Get a copy here.)

It’s the second one of Goggins’ books we’ve featured. Check out the Notes on Can’t Hurt Me to learn more about his Heroic story and to get more wisdom on how to “Master Your Mind and Defy the Odds.”

This book is PACKED with Big Ideas.

We’ll barely scratch the surface of everything we could have discussed. Let’s get to work.

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I accepted the hard truth that hoping and wishing are like gambling on long shots, and if I wanted to be better, I had to start living every day with a sense of urgency. Because that is the only way to turn the odds in your favor.
David Goggins
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The Power of Belief

“Belief is a gritty, potent, primordial force. In the 1950s, a scientist named Dr. Curt Richter proved this when he gathered dozens of rats and dropped them in thirty-inch deep glass cylinders filled with water. The first rat paddled on the surface for a short time, then swam to the bottom, where it looked for an escape hatch. It died within two minutes. Several others followed the same pattern. Some lasted as long as fifteen minutes, but they all gave up. Richter was surprised because rats are damn good swimmers, yet in his lab, they drowned without much of a fight. So, he tweaked the test.

After he placed the next batch in their jars, Richter watched them, and right before it looked like they were about to give up, he and his techs scooped up the rats, toweled them off, and held them long enough for their heart and respiratory rates to normalize. Long enough for them to register, on a physiological scale, that they had been saved. They did this a few times before Richter placed a group of them back in those evil cylinders again to see how long they would last on their own. This time, the rats didn’t give up. They swam their natural asses off… for an average of sixty hours without any food or rest. One swam for eighty-one hours.”

That’s from the introduction.

In fact, that’s from the second page of the book.

On the preceding page, Goggins tells us that this is NOT a self-help book. He tells us that most self-help books are written to make you feel warm and fuzzy and never really work.

Then he says: “Self-help is a fancy term for self-improvement, and while we should always strive to be better, improvement is often not enough. There are times in life when we become so disconnected from ourselves that we must drill down and rewire those cut connections in our hearts, minds, and souls. Because that is the only way to rediscover and reignite belief—that flicker in the darkness with the power to spark your evolution.”

Then he drops that story about the swimming rats to make his point about the power of BELIEF.

We talked about this same study in our Notes on Isaiah Hankel’s Black Hole Focus.

Here’s how he puts it: “Dr. Richter found that, under normal conditions, a rat could swim for an average of 15 minutes before giving up and sinking. However, if he rescued the rats just before drowning, dried them off and let them rest briefly, and then put them back into the same buckets of circulating water, the rats could swim an average of 60 hours. Yes, 60 hours. If a rat was temporarily saved, it would survive 240 times longer than if it was not temporarily saved. This makes no sense. How could these rats swim so much longer during the second session, especially just after swimming as long as possible to stay alive during the first session? Dr. Richter concluded that the rats were able to swim longer because they were given hope. A better conclusion is that the rats were able to swim longer because they were given energy through hope. The rats had a clear picture of what being saved looked like, so they kept swimming.”

We’ve also talked about the power of BELIEF many times before.

Remember the science of self-efficacy? Albert Bandura tells us that one of the best ways to cultivate your confidence/BELIEF in yourself is to remember your PRIOR successes.

The rats who had a “prior success”? They swam 60 (!) hours—which is, I repeat, 240 (!) times longer than the 15 minutes the rats without that hope-belief created by a prior success.

Let’s move from Theory to Practice to Mastery Together...

Think about ONE time in your past when you were up against the wall and you didn’t think you had what it took to make it through that challenge.

Yet... Somehow... You mustered the courage to take one more step. And then another. And another... Until you got through it and made it to the other side—stronger than you were before the ordeal.

FEAST ON THAT HERO BAR.

Let that prior success be the fuel for your next success.

KNOW that you can create a better future. Then do the hard work to get clarity on what that better future might look like and how you might bring it to life and how you will navigate the inevitable obstacles that will arise. Then keep on swimming. Give us all you’ve got. TODAY.

You have been preoccupied by bullshit for way too long. It’s time to switch your focus to the things that will slingshot you forward.
David Goggins

The Savage

“If you want to maximize minimal potential and become great in any field, you must embrace your savage side and become imbalanced, at least for a period of time. You’ll need to funnel every minute of every single day into the pursuit of that degree, that starting spot, that job, that edge. Your mind must never leave the cockpit. Sleep at the library or the office. Hoop long past sundown and fall asleep watching film of your next opponent. There are no days off, and there is no downtime when you are obsessed with being great. That is what it takes to be the baddest motherf*cker ever at what you do.

Know that your dedication will be misunderstood. Some relationships may break down. The savage is not a socialized beast, and an imbalanced lifestyle often appears selfish from the outside. But the reason I’ve been able to help so many people with my life story is precisely because I embraced being imbalanced while I pursued the impossible dream of becoming the hardest motherf*cker ever. That’s a mythical title, but it became my compass bearing, my North Star.”

That’s from a chapter called “A Savage Reborn” in which we meet David’s FEROCIOUSLY ambitious “inner dog” and the power of his SAVAGE alter-ego he calls “Goggins.”

As I read that passage, I thought of Matthew Kelly, Bob Rotella and Mihaly Csikszentmihalyi.

Matthew Kelly wrote a whole book on the subject. It’s called Off Balance.” Sub-title: “Getting Beyond the Work-Life Balance Myth to Personal and Professional Satisfaction.”

He tells us that, ultimately, we don’t want BALANCE per se. We want SATISFACTION.

And... Very importantly...

Sometimes creating a life of deep meaning and satisfaction requires the willingness to be off balance.

He tells us: “So the bad news is that you cannot have it all. The good news is that you don’t really want it all. The even better news is that you can experience incredible levels of satisfaction both personally and professionally if you take the time to work out what matters most to you.”

In How Champions Think, Bob Rotella tells us: “I don’t see a lot of exceptional people whom I’d characterize as well-rounded. I see a lot more people who are very single-minded. They have a passion for one thing, and they pursue it zealously. They generally reserve time for family when they’re not pursuing their passion. But that’s about all the spare time they have.”

Csikszentmihalyi says this in Creativity: “Another consequence of limited attention is that creative individuals are often considered odd—or even arrogant, selfish, and ruthless. It is important to keep in mind that these are not traits of creative people, but traits that the rest of us attribute to them on the basis of our perceptions. When we meet a person who focuses all of his attention on physics or music and ignores us and forgets our names, we call that person ‘arrogant’ even though he may be extremely humble and friendly if he could only spare attention from his pursuit. If that person is so taken with his domain that he fails to take our wishes into account we call him ‘insensitive’ or ‘selfish’ even though such attitudes are far from his mind. Similarly, if he pursues his work regardless of other people’s plans we call him ‘ruthless.’ Yet, it is practically impossible to learn a domain deeply enough to make a change in it without dedicating all of one’s attention to it and thereby appearing to be arrogant, selfish, and ruthless to those who believe they have a right to the creative person’s attention.”

P.S. Longer chat, but one of the consistent themes of my chats with Phil Stutz is the importance of embracing what he would call your “Evil Shadow.” It’s basically a synonym for Goggins' Savage.

The world needs doctors, lawyers, and teachers, but we also need savages to prove that we are all capable of so much more.
David Goggins
There are 86,400 seconds in a day. Losing just one of those seconds can change the outcome of your day and, potentially, your life.
David Goggins

Roger That

“It’s an unwritten natural law of the universe that you will be tested. You will get smacked in the f*cking face. A hurricane will land on your head. It’s inevitable for all of us. Yet, we are not formally taught how to handle unexpected adversity. We have sex education, fire drills, active-shooter drills, and curriculum on the dangers of alcohol and drugs, but there is no rug-just-got-pulled-out-from-under-you class. Nobody teaches how to think, act, and move when disappointment, bad news, malfunction, and disaster inevitably strike. All the advice floods in only after we are already laying dazed on the canvas. Which means it’s up to you to cultivate your own strategy and have the discipline to practice it.

Mine is simple. No matter what life serves me, I say, ‘Roger that.’ Most people think ‘Roger that,’ simply means, ‘Order received.’ However, in the military, some people infuse ROGER with a bit more intention and define it as, ‘Received, order given, expect results.’ When used that way, it is so much more than an acknowledgment. It’s an accelerant. It bypasses the over-analytical brain and stimulates actions because, in some situations, thinking is the enemy.”

Pause and reflect on the fact that we have classes on sex education, we put kids through fire and active-shooter drills (gah!!) and teach kids about the dangers of drugs and alcohol.

BUT... Somehow...

We don’t have a single class on how to deal with life’s inevitable challenges. That. Is. Crazy. (Right?)

Note: As we’ve discussed... We also know that self-mastery (/discipline/self-regulation/willpower/whatever you want to call it) outpredicts IQ for academic performance by a FACTOR OF TWO yet, again, we don’t teach kids how to cultivate this essential skill.

Heroic Education coming soon... For now, how do YOU respond when life gives you an unexpected challenge?

Do you quadruple down on your protocol and remember the fact that antifragile confidence is forged when the Heroic gods bless us with a challenge?

Or...

Do you forget everything we’ve been talking about and stop doing all the things you do when you’re at your best RIGHT when you MOST needed that level of Wisdom and Self-Mastery? Seriously. WHAT DO YOU DO WHEN LIFE GETS HARD?

While I personally like to say “PERFECT” when things don’t go as planned and I am constantly encouraging you to remember the algorithm: “The worse I feel, the MORE committed I am to my protocol,” Goggins tells us that HE SAYS, “Roger that.”

Imagine saying THAT the next time the Heroic gods bless you with a test: “ROGER that, Heroic gods. Received, order given, expect results.”

Of course, Jocko Willink, another ferociously iconoclastic Navy SEAL, echoes this wisdom. As we discuss in our Notes on his brilliant book Discipline Equals Freedom, when life gives Jocko a challenge, he says. “Good.”

Jocko tells us: “When things are going bad: Don’t get all bummed out, don’t get startled, don’t get frustrated. No. Just look at the issue and say: ‘Good.’ Now, I don’t mean to say something trite; I’m not trying to sound like Mr. Smiley Positive Guy. That guy ignores the hard truth. That guy thinks a positive attitude will solve problems. It won’t. But neither will dwelling on the problem. No. Accept reality, but focus on the solution. Take that issue, take that setback, take that problem, and turn it into something good. Go forward. And, if you are part of a team, that attitude will spread throughout.

Finally: If you can say the word ‘good,’ then guess what? It means you’re still alive. It means you’re still breathing, that means you’ve still got some fight left in you. So get up, dust off, reload, recalibrate, re-engage—and go out on the attack.”

Then we have Phil Stutz in The Tools, Kelly McGonigal in The Upside of Stress and Elizabeth Blackburn in The Telomere Effect reminding us that we want to APPROACH rather than AVOID our challenges.

Their simple mantra for the moments we want to avoid life’s inevitable (!) challenges?

“BRING IT ON.”

P.S. Earlier in that chapter, Goggins tells us: “When you’re climbing a mountain or involved in any other difficult task, the only way to free yourself from the struggle is to finish it. So why bitch about it when it gets hard? Why hope it will end soon when you know it will end eventually? When you complain and your mind starts groping for the eject button, you are not bringing your best self to the task, which means you are actually prolonging the pain.”

Reminds me of Churchill. He told us: “If you’re going through hell, keep going.”

Have the courage and mental endurance to do whatever it takes to start knocking down those walls. You are the warden of your life. Don’t forget you hold the keys.
David Goggins

Flip Fear

“I’m afraid a lot, but I’ve learned to flip fear by facing whatever it is I’m scared of head-on. When I first started to face my fears, I was tentative as f*ck. That’s normal, and the emotions and discomfort I felt were proof of how potent this process can be. My anxiety stirred and my adrenaline pumped as my mind edged closer to what I was so desperate to avoid. But within all that energy is a mental and emotional growth factor that can lead to self-empowerment.

Just as stem cells produce a growth factor that stimulates cellular communication, muscle growth, and wound healing in the body, fear is a seedpod packed with growth factor for the mind. When you deliberately and consistently confront your fear of heights or particular people, places, and situations that unsettle you, those seeds germinate, and your confidence grows exponentially. You might still hate jumping off high things or swimming beyond the waves, but your willingness to keep doing it will help you make peace with it. You may even be inspired to try to master it. That’s how a kid who was afraid of the water his whole life became a Navy SEAL.

Some people take the opposite path and hide from their fears. They are like villagers terrified by rumors of a dragon to the point they cannot leave their own property. They cower, and that dragon, who they have never seen themselves only gains strength and stature in their minds because when you hide from whatever it is that freaks you out, that growth factor works against you. It will be your fear that grows exponentially while your possibilities become ever more limited.”

As I typed that passage out, I was struck by the fact that the guy who is so FEROCIOUSLY committed to being THE (!) hardest motherf*cker EVER (!) says, and I quote, “I am afraid a lot.”

Note: He didn’t say, “I used to be afraid a lot.”

Nope. The verb Goggins used is in the present, active tense—NOT the past tense.

Think about that for a second as you remind yourself that COURAGE is not the ABSENCE of fear. Courage is the WILLINGNESS TO ACT IN THE PRESENCE of fear.

There’s so much we can discuss with this but I’ll leave it at. Remember: Your INFINITE potential exists on the OTHER side of your comfort zone. How’s that feel? By DEFINITION, you will (and should!) feel UNCOMFORTABLE when you are in the process of catalyzing your growth.

PERFECT. Flip the switch. Bring it on. Use that fear as the cue/trigger/prompt to practice your philosophy. That fear is the absolute best fuel for your growth.

And I wanted to be uncommon. Because it is the uncommon story, the uncommon leader, that inspires others to seek more of themselves, work harder, and rise to the occasion.
David Goggins

Your Heroic Oath

“We all owe it to ourselves to stand for something. Principles give us a foundation—solid ground we can trust and build on as we continue to redefine what’s possible in our own lives. Sure, some will be put off by your dedication and level of effort. Others will call you obsessed or think you’ve gone crazy. When they do, smile and say, ‘I’m not crazy. I’m just not you.’

Don’t rely on some other group’s ethos or company’s mission statement to be your guide. Don’t walk around aimlessly trying to find purpose or fit in. Make your core principles, and come up with your own oath to self. Make sure it is aspirational and that it challenges you to strive and achieve, and live by it every day.

When everything gets murky and f*cked up and you feel alone and misunderstood, revisit your oath to self. It will ground you. At times, you will need to revise your oath given the shifting priorities that arise with life changes, but don’t water it down. Make sure it is always strong enough to serve as your daily compass as you navigate life and all of its challenges. Living by this oath—your oath—you will never need anyone else to lead you. Because no matter what happens, you will never be lost.”

In Buddhism Day by Day, we talked about the fact that a VOW is considerably more powerful than a kinda-sorta commitment. In Future Visions, we talked about the fact that Maslow made a vow to HIMSELF to make a contribution to the world at the same level of his greatest heroes.

We also talked about the fact that Maslow once asked his class, “‘Which of you believe you will achieve greatness?’ When they stared at him blankly, he asked, ‘If not you, who then?’”

Goggins says this about greatness in the last words of the book: “I never needed to be the hardest motherf*cker in the world. That became a goal because I knew it would bring out my best self. Which is what this f*cked-up world needs from all of us: to evolve into the very best versions of ourselves. That’s a moving target, and it isn’t a one-time task. It is a lifelong quest for more knowledge, more courage, more humility, and more belief. Because when you summon the strength and discipline to live like that, the only thing limiting your horizons is you.”

And... Here’s the oath Goggins took: “I live with a Day One, Week One mentality. This mentality is rooted in self-discipline, personal accountability, and humility. While most people stop when they’re tired, I stop when I’m done. In a world where mediocrity is often the standard, my life’s mission is to become uncommon amongst the uncommon.”

What’s your oath?

It’s time to answer the call to our Heroic greatness and give the world all we’ve got. Not someday. TODAY.

Remember, your greatness is not tied to any outcome. It is found in the valiance of the attempt.
David Goggins

About the author

David Goggins
Author

David Goggins

Retired Navy SEAL & Endurance Athlete.