#1563 Areté +1° #189: TODAY'S the Day!

Make It A Masterpiece

Hi, this is Brian.

Welcome back to another Areté +1°, a micro-chapter (one of 451 micro-chapters) from my new book, Areté: Activate Your Heroic Potential.

This one's on…


Welcome to Objective IV. We know the ultimate game we’re playing. We’re forging antifragile confidence and we’re optimizing our Energy, Work, and Love.

Now, it’s time to seize the day as we systematically architect our Masterpiece Days.

Before we go any further, let’s summarize this objective in three simple words. We’ll bring back the all caps and all bold so we don’t miss it.

Here it is…


I repeat: TODAY’S the Day to move from Theory to Practice to Mastery, Hero!

It’s simple: If we want to make our LIVES a masterpiece, we need to make TODAY a masterpiece.

My intention with this objective is two-fold. First, I want you to really get the fact that TODAY is, in fact, the day to give us all you’ve got. Second, I want to help you get really good at making today awesome.

Before we get to work, here’s a quick little thought exercise to make the point…

In Die Empty, Todd Henry tells us to imagine that from the moment we wake up to the moment we go to sleep we have a reporter following us around taking notes on every little thing we do. After tracking our behavior for the day, the reporter goes off and writes a report describing what we did, when, how, etc.

That little report they create will serve as the summary of our entire lives—which is a pretty good incentive to make today the day to live our deepest values, eh?


Guess what?

That reporter is there every day.

Let’s make them proud.


P.S. I hope you enjoyed that Areté +1° from my new book Areté: Activate Your Heroic Potential. The book will be shippable on Nov 14th—right before Black Friday… in time to make it the perfect holiday gift?!? 🤷‍♂️ 🤓 🙌

I wanted to let you know that we have some special giveaways if you think you might like to pre-order the book and even more goodies if you think you might want to give the book away this holiday season. Here’s the deal!

Pre-order 1 copy and get a free advance reader copy of the eBook today!

Pre-order 3 copies and get a free advance copy of the eBook AND the audiobook AND a limited-edition Areté coin.

Pre-order 10 copies of the book and get all that plus an AUTOGRAPHED advance hardcover reader copy sent to you immediately inside the Areté VIP Box packed with other goodies including 10 (!) free annual Heroic memberships for your gift recipients!

Pre-order 25 copies and get all that plus a free ticket to our launch event-party in Austin on November 10th-12th.

Pre-order 50+ copies and get a big discount!

Place your order here: Amazon | Barnes & Noble | Indies

Let us know when you have so we can hook you up: heroicpbc.typeform.com/preorder

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