#1581 Areté +1° #323: Practicing with Kobe

At 4:00 A.M.

Hi, this is Brian.

Welcome back to another Areté +1°, a micro-chapter from our new book, Areté: Activate Your Heroic Potential.

451 ideas like this…

AT 4:00 A.M.

Alan Stein is one of the world’s leading peak performance coaches. He’s worked with some of the most elite athletes (and executives) in the world and wrote a couple of great books.

In Raise Your Game, Alan tells a GREAT story about some time he spent with Kobe Bryant.

It goes something like this…

Once upon a time, Nike flew Alan out to Los Angeles to work the first-ever Kobe Bryant Skills Academy. At the time, Kobe was the best basketball player in the world.

Alan asked Kobe if he could watch him work out.

As Alan says: “That’s how it is in my business. Everyone can see the game, but to really learn the secrets, you have to watch the practice. It’s the difference between buying Jay-Z’s album and sitting in the studio watching him write and record one.”


Alan asks Kobe if he can watch his workout.

Kobe says: “Sure. I’m going at four.”

Alan says: “But don’t we have a camp session at three thirty tomorrow afternoon?”

Kobe says: “I know. I’m working out at 4:00 a.m.”

Alan’s head explodes a bit at that moment.


Alan shows up at 4:00 a.m.

What did he see?

Well, first of all, by the time he arrives at 4:00 a.m., Kobe is already drenched in sweat.

He says: “For forty-five minutes I was shocked. For forty-five minutes I watched the best player in the world do the most basic drills. I watched the best player on the planet do basic ball-handling drills. I watched the best player on the planet do basic footwork. I watched the best player on the planet do basic offensive moves.”

And: “Granted, he did everything with surgical precision and superhero intensity, but the stuff he was doing was so simple. I couldn’t believe it.”

Later in the day he thanked Kobe.

He didn’t want to sound rude or condescending but couldn’t resist asking him: “You’re the best player in the world. Why do such basic stuff?”

Kobe’s response?

Alan says: “He flashed that gleaming smile of his. ‘Why do you think I’m the best player in the game?’ he asked. ‘Because I never get bored with the basics.’”

That’s our +1°.

How are YOUR basics?

A.k.a.: Your FUNDAMENTALS!!!


Greatness is ALL about consistency on the fundamentals.

Remember Kobe in the gym at 4:00 a.m. as you DOMINATE your fundamentals with superhero intensity today.

P.S. Areté: Activate Your Heroic Potential = an instant Amazon bestseller and is now officially available! Place your order today and let's do this, heroes!

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