#1539 Areté +1° #004: Fear & Laziness

Wisdom from Grandpa Phil

Hi, this is Brian. Welcome back to another Areté +1°.

This is the fourth micro-chapter in my new book, Areté: Activate Your Heroic Potential, which has 451 of my all-time favorite ideas to hopefully help you Activate Your Heroic Potential.

Let's get to work.


I’m kind of enjoying this time together on our trail so let’s walk another loop together.

So far, we’ve used Emerson’s resistance to going to a chess tournament as the context to chat about Areté and closing gaps and Targeted Thinking and how to be Heroic.

I skipped an important early part of our chat.

Before we got to the whole Areté = Heroic, close-the-gap goodness, we talked about the TWO things that Phil Stutz (my spiritual godfather and Emerson’s god-grandfather!) says gets in our way of experiencing all the joy we want to feel in this precious life of ours.

Pop quiz…

What do YOU think the TWO things are?

(Insert Jeopardy music here.)


Phil Stutz, citing his favorite teacher, Rudolf Steiner, says that FEAR and LAZINESS are the two biggest obstacles to activating our Heroic (!) potential.

I repeat…

The two primary obstacles that are getting in the way of YOU activating YOUR Heroic (!) potential are very very very simple. FEAR and LAZINESS.

With that in mind, if you feel so inspired, pause for a moment. Think about all that you want to create in your life.

Who are you at your best?

See it. Feel it.

Now… What’s getting in the way of you closing the gap and BEING that best version of yourself?

If you’re honest with yourself, you’ll see that, more often than not, it’s not the stuff outside of yourself that is limiting you.

It’s your own fear and laziness.

Can you see that?

Know this: Heroes have strength for two.

Our secret weapon is love.

So… For whom will YOU do the hard work to conquer YOUR fear and laziness so you can give us all you’ve got?


For whom will YOU do the hard work to conquer YOUR fear and laziness so you can give us all you’ve got?

I’m committed to working hard and conquering MY fear and MY laziness for my wife, my kids, my friends, my team, our community, and…


Day 1. All in.

Let’s go, Hero.

P.S. I hope you enjoyed that Areté +1° from my new book Areté: Activate Your Heroic Potential. The book will be shippable on Nov 14th—right before Black Friday… in time to make it the perfect holiday gift?!? 🤷‍♂️ 🤓 🙌

I wanted to let you know that we have some special giveaways if you think you might like to pre-order the book and even more goodies if you think you might want to give the book away this holiday season. Here’s the deal!

Pre-order 1 copy and get a free advance reader copy of the eBook today!

Pre-order 3 copies and get a free advance copy of the eBook AND the audiobook AND a limited-edition Areté coin.

Pre-order 10 copies of the book and get all that plus an AUTOGRAPHED advance hardcover reader copy sent to you immediately inside the Areté VIP Box packed with other goodies including 10 (!) free annual Heroic memberships for your gift recipients!

Pre-order 25 copies and get all that plus a free ticket to our launch event-party in Austin on November 10th-12th.

Pre-order 50+ copies and get a big discount!

Place your order here: Amazon | Barnes & Noble | Indies

Let us know when you have so we can hook you up: heroicpbc.typeform.com/preorder

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