Overview

  • Heroic 2022: Ready for an EPIC 3-day event immersed in all things Heroic?! One that will help you end 2022 strong and prepare to make 2023 the greatest year of your life?! Join us December 9th-11th live in Los Angeles. Details and tickets here.
  • Race to the Starting Line: The first 100 people to add the Spartan Upgrade to their Heroic 2022 ticket will get their Spartan entry for FREE. (Instead of *just* 50% off.)
  • Course Conquerors: 65-year-old Franz Nowak hits a Spartan Sprint and Aaron Dunn crushes a Spartan Stadion.
  • App Updates: The latest version (1.4) of the Heroic app (download here) includes 50+ hour-long 101 Classes, audio-mode Philosopher’s Notes, and bug fixes.
  • Heroic Virtue Poster: High-res file for printing at your local shop.


Now…

Heroic 2022. It’s Time.

We’re getting together IN PERSON for an EPIC WEEKEND that you won’t want to miss.

December 9th-11th. Los Angeles, California. Heroic 2022: the 3-day event that will have you feeling more energized, courageous, and confident, helping you end 2022 strong and get ready to make 2023 the greatest year of your life.

Jump right to the event page with more details (and grab your ticket(s)) here. We’re currently in early-bird pricing, which means you’ll save $150 off the $599 general admission and score a ticket for just $449. 🎉

For those of you who are familiar with our previous live events, Heroic 2022 is going to be like a combination of our 2017 Hero Training 101 event mixed with our 2019 Coach Graduation + Celebration + Spartan.

People who attended those events said things like “this was the best part of my year” and “one of the best experiences of my life” and “this was such a powerful way to integrate everything I’m learning” and…

“One of THE highlights of my 50 years on the planet.”

That last line comes from Chris Graham, during the most recent Live Coaching w/ Brian call, after he heard we were hosting another live event.
Here’s a recording of that interaction, with more on why Chris is so excited to attend Heroic 2022:

🤗 🙌 and let’s gooooo!!!

So…

What exactly will you be experiencing if you join us for Heroic 2022?

We're glad you asked. 🤠

The event will kick off around 9am Friday morning at the Sheraton Gateway hotel in Los Angeles. We’ll have a full day of programming on Friday, as well as programming on Saturday and Sunday mornings, with everything wrapping up by around 2pm on Sunday.

The weekend will be jam-packed with Heroic awesomeness.

Brian will be teaching us his latest, greatest, absolute best wisdom, including Greatest Year Ever 2023 - Live, as well the most recent Tools he’s personally been using to lead himself + our business + our movement.

We’ll also be leading some of our favorite individual and group practices, along with guided exercises and intentional experiences to connect as a community.

Plus…

We’re working on a few top-secret, next-level experiences.

We can’t share too much information (as we have a lot of details to work out and it’s still early!) but let’s just say Michael got full-body goosebumps yesterday during a FaceTime chat with Brian as they discussed which of their favorite guest-teachers would be both a perfect fit for the event and super excited (!) to join us, as well as what kind of once-in-a-lifetime experiences we could create together. 🤓

Cue the 11 out of 10 excitement jumping to the 14.3 out of 10 that I mentioned in the intro.

AND…

The Race to the Starting Line

For those of you feeling inspired to rock a Spartan race with us, after the morning programming on Saturday, we’ll be boarding busses to head one hour north of Los Angeles to the Castaic Lake State Recreation Area for an outdoor party and to crush a Spartan Sprint together.

Our goal is to break the record as the largest team in Spartan history, which our 2019 Optimize Coach team *might* have set… on the same course that we’ll be returning to this year. 💪

Here’s a video of that team crushing the course.

We also hooked up a sweet, 50% off discount on tickets for the race, which you can get by adding the optional Spartan Upgrade with your Heroic 2022 ticket.

The Spartan Upgrade also includes round-trip bus transportation to and from the race site, and an athletic Heroic t-shirt to race in (both of which you’re getting at cost), and more.

Plus…

Spartan Course Conquerors

In case you’ve got a voice in your head saying “I could never do a Spartan race,” you should know that A) you’re not alone (even Brian had and has that voice) and B) that voice is most likely lying to you.

For more on that, check out this +1 on getting to the starting line, or a recent Live Coaching interaction I had with Beth (check that out here), where we chatted about conquering the Spartan race TOGETHER.

It got me all goose-bumpy/energized/excited to be back on the course with all of YOU this December (again) as part of Heroic 2022. 💪

Back in 2019, when over 500+ Optimize Coaches crushed the course together, we had racers as young as 14 (the Spartan minimum) and at least one racer who was in his eighties.

As Franz shares below, help will be there. Specifically, help from your fellow Heroes.

When I started with class 8 in January I had an AM (no real PM) protocol for several years, but Heroic brought my morning (and evening) routine to a whole new level. I am so grateful for the PM/AM rhythm.

But regarding the celebration. I precommited to a Spartan Race (Speed) here in Austria early on and showed up on July 2nd in St. Pölten/Austria, intensified my AM workout and finished! :-)

My most important learning was to say: 'Please help me!'. I am 65 and used to check my problems on my own ;-) . I was not trained nearly enough to complete all the obstacles on my own. But every time I needed help, a woman or man had the helping hand ready. So I finished with 5 assists, 4 times burpee and eleven obstacles on my own. It was an inspiration! Thank you! :-)

Great work, Franz!

While we’re on the community celebration train, we also love this recent note from Aaron, who crushed a Spartan Stadion:

Heroic Coach + Android app has been a game changer. I've followed other coaching programs over the years and my #1 virtue happens to be Love of Learning but what the Heroic team has put together is incredibly special and absolutely needed today. The app design is refreshing as it puts the user + target at the locus for the dopamine hit, not a slot machine of inputs. Bravo. I joined the Coach program to assist in my progression and goal to be a coach full time to help Texas communities like I'm from and currently reside in (2,000 to 100,000+ people) thrive and make an impact where they are. I'm excited to graduate and most of all help others. The app and coaching has assisted me in creating a protocol that has eliminated bad habits, created a morning and evening writing ritual stop the mindless scrolling and introduce friends and clients to the tools and wisdom that have been so helpful. The best part about it is that we're just getting started. Day 1!

Again, we LOVE hearing your stories of celebration. (Share yours with us here!)

App Updates: 101s and Philosopher’s Notes Audio

We’ve pushed another update to the Heroic app!

The most recent version includes all 50+ hour-long 101 classes, which you can find in the “Theory” tab of the app, as well as an audio-version for all Philosopher’s Notes, which can be found in the menu for each of the Notes.

More VERY exciting updating coming soon!

Heroic Virtue Poster

As seen during our app launch in April, and most recently in the background during Live Coaching calls… here a High-res file of the Heroic Virtue poster that you can download and print at your local shop.

With Wisdom + Self-Mastery + Courage + Love + Hope + Gratitude + Curiosity + Zest…

Heroes unite!

-Michael and Team Heroic


P.S. Links again!

  • Heroic 2022: Ready for an EPIC 3-day event immersed in all things Heroic?! One that will help you end 2022 strong and prepare to make 2023 the greatest year of your life?! Join us December 9th-11th live in Los Angeles. Details and tickets here.
  • Race to the Starting Line: The first 100 people to add the Spartan Upgrade to their Heroic 2022 ticket will get their Spartan entry for FREE. (Instead of *just* 50% off.)
  • Course Conquerors: 65-year-old Franz Nowak hits a Spartan Sprint and Aaron Dunn crushes a Spartan Stadion.
  • App Updates: The latest version (1.4) of the Heroic app (download here) includes 50+ hour-long 101 Classes, audio-mode Philosopher’s Notes, and bug fixes.
  • Heroic Virtue Poster: High-res file for printing at your local shop.