The Power of Habit

Why We Do What We Do in Life and Business
Random House © 2012 · 400 pages

Habits. They’re powerful. And, The Power of Habit by Charles Duhigg is a very cool look at why we have them, how they work, and what we can do to change them. The book is an incredibly well-written, fun read and it’s packed with great stories and wisdom and I think you’ll dig it. In this Note, we’ll take a quick peek at the basic aspects of a habit loop (cue + routine + reward), how you can get a cue, what a keystone habit is (and why you should care), the importance of believing you can change and the fact that every habit is malleable. Fun!


“This book draws on hundreds of academic studies, interviews with more than three hundred scientists and executives, and research conducted at dozens of companies. It focuses on habits as they are technically defined: the choices that all of us deliberately make at some point, and then stop thinking about but continue doing, often every day. At one point, we all consciously decided how much to eat and what to focus on when we got to the office, how often to have a drink or when to go for a jog. Then we stopped making a choice, and the behavior became automatic. It’s a natural consequence of our neurology. And by understanding how it happens, you can rebuild those patterns in whichever way you choose.”

~ Charles Duhigg from The Power of Habit

Habits.

They’re powerful.

And, The Power of Habit by Charles Duhigg is a very cool look at why we have them, how they work, and what we can do to change them. The book is an incredibly well-written, fun read and it’s packed with great stories and wisdom. I highly recommend it and trust you’ll love it! (Get it on Amazoz here.)

I’m excited to share some of my favorite Big Ideas and hope you dig it!

Let’s start by taking a quick look at *why* habits exist in the first place and then we’ll look at what we can do to optimize our habits!

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