She is Director of the Sport, Health, and Activity Research and Policy Center (SHARP) at the University of Michigan, and Chair of the U.S. National Physical Activity Plan’s Communications Committee.
And, as you’d imagine, Dr. Segar has some *really* powerful ideas on, as the sub-title suggests, “How the simple science of motivation can bring you a lifetime of fitness.”
Segar shares a bunch of evidence-based wisdom to help us leverage the science of motivation to make optimizing our health and well-being MUCH easier than the way most of us approach it! It’s a fun, empowering and quick read. Get a copy of the book .
I’m excited to share some of my favorite Big Ideas so let’s jump straight in!
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