This is the third installment in 99U’s book series on the “missing curriculum” for creative leaders.
Whereas the first book was about, as the title suggests, managing your days and getting stuff done while the second book was about actualizing your personal potential, this book is about how to build a business with impact.
Like the other two, it’s a collection of short essays by great leaders + creators + writers. The content is organized in four domains: 1) Defining your purpose + 2) Building your product + 3) Serving your customers + 4) Leading your team.
The book is a quick, inspiring read. If you’re a creative individual looking to build a business driven by purpose while creating deep impact and generating nice profits, I think you’ll dig it. (Get a copy .)
As always, I’m excited to explore a handful of my favorite Big Ideas so let’s jump straight in!
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