Maximize Your Potential

Grow Your Expertise, Take Bold Risks & Build an Incredible Career (The 99U Book Series)
by Jocelyn K. Glei | Amazon Publishing © 2013 · 260 pages

This is the second of the three books currently in 99U Book Series. (We cover them all.) Big Ideas we explore in this one include putting yourself into permanent beta, making a decision and then working hard to prove yourself right Peyton Manning style, expanding the amplitude of the waves you make and becoming the Better You.

“Comedian Milton Berle used to say, ‘If opportunity doesn’t knock, build a door.’ If we want to realize our full potential as creatives and individuals, being proactive isn’t just an option, it’s a requirement. Fortunately, we have more power than ever to share our ideas with the world, to connect with others, and to define our career paths. The era of self-invention is upon us. …

To help you through this brave new world, 99U’s Maximize Your Potential assembles insights around four key areas that we believe are essential to long-term career success: identifying and creating new opportunities, cultivating your expertise over time, building collaborative relationships, and learning how to take risks. …

Let this volume be your guide as you craft—and re-craft—your own creative career over time, constantly striving to up the ante on just who you can become.”

~ Jocelyn K. Glei from Maximize Your Potential

This is the second of the three books currently in 99U Book Series. Check out our Note on the first as well: Manage Your Day-to-Day.

It’s another collection of great little essays by some of the world’s most creative minds (including many authors we feature: Cal Newport, Heidi Grant Halvorson and Tony Schwartz) and reminds me of Steven Pressfield’s trilogy + Austin Kleon’s books on the creative process. Great stuff.

Super quick-reading, inspiring, practical goodness I think you’ll enjoy. (Get the book here.)

As always, I’m excited to share some of my favorite Big Ideas so let’s jump straight in!

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About the author


Jocelyn K. Glei

Obsessed with work, creativity, anxiety, and what it all means in the grand scheme of things.