That’s the perfect word to describe the growing array of addictive technologies that are capturing so much of our attention these days. And, it’s the perfect name for the book.
Adam Alter is an associate professor of marketing at NYU’s Stern School of Business. This is a great book on, as the sub-title suggests, “The Rise of Addictive Technology and the Business of Keeping Us Hooked.”
Yes. We’re addicted to our smartphones. And a ton of other technology. Although that’s not quite a newsflash at this point, this book pulls back the curtain on the businesses that are exploiting some vulnerabilities in our brains to maximize their share of our attention.
Short story there: Silicon Valley entrepreneurs are deliberately hacking our attention. They are, as Bill Maher said, “tobacco farmer’s in t-shirts.” But, as Maher says, the tobacco farmers just wanted our lungs. The tech entrepreneurs want our soul.
If that topic captures your interest and you’d like to learn more about what’s going on behind the scenes and how it might affect you and your family, I think you’ll really enjoy this book. It’s a well-written, quick read. (I highly recommend the hardcover edition. It’s always good to find an excuse NOT to use our smartphones. ;) Get a copy .
For now, I’m excited to share some of my favorite Ideas so let’s jump in!
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