Image for "Eat that Frog!" philosopher note

Eat that Frog!

21 Great Ways to Stop Procrastinating and Get More Done in Less Time

by Brian Tracy

|Berrett-Koehler Publishers©2007·128 pages

You ever find yourself procrastinating? Well then, my friend, it's time to Eat That Frog!! Brian Tracy gives us 21 good reasons to figure out the most important work for your life and day and get on it already. Big Ideas include discovering your #1 goal, 80/20 time management, taking care of the raw materials of peak performance, and single handling.


Big Ideas

“Throughout my career, I have found a simple truth. The ability to concentrate single-mindedly on your most important task, to do it well and to finish it completely, is the key to great success, achievement, respect, status, and happiness in life. This key insight is the heart and soul of this book…

The key to success is action. These principles work to bring about fast, predictable improvements in performance and results. The faster you learn and apply them, the faster you will move ahead in your career—guaranteed.

There will be no limit to what you can accomplish when you learn how to ‘Eat That Frog!’”

~ Brian Tracy from Eat That Frog!

Brian Tracy is awesome.

As I read his books I can hear his voice in my head and vividly remember ~15 years ago when I first started listening to all of his various audio tapes. Brian was one of my deepest inspirations in the early days of learning how to optimize and I still get so much out of his work. Powerful stuff!

His books are so packed with goodness that I could LITERALLY pull all the Ideas we need for this Note from the *Introduction* to this book. Laughing. I kid you not.

If you procrastinate, I think you’ll dig this.

It’s a quick-reading, no nonsense, super inspiring and equally practical guide to rockin’ it in which Brian walks us thru his top 21 ways to getting our frog eating on.

My entire book is all marked up. (Get a copy here.)

I’m excited to share some of my favorite Ideas so let’s jump straight in!

Listen

0:00
-0:00
Download MP3
You can get control of your tasks and activities only to the degree that you stop doing some things and start spending more time on the few activities that can really make a difference in your life.
Brian Tracy
Get the BookListen to the Podcast
Video thumbnail
0:00
-0:00

Eat your frog!! Frog? Yep. Frog.

“It has been said for many years that if the first thing you do each morning is to eat a live frog, you can go through the day with the satisfaction of knowing that that is probably the worst thing that is going to happen to you all day long.

Your ‘frog’ is your biggest, most important task, the one you are most likely to procrastinate on if you don’t do something about it now. It is also the one task that can have the greatest positive impact on your life and results at the moment.”

What’s your next frog?

You know, the one task that can have the greatest positive impact on your life and results right.this.moment?

Let’s identify it and let’s eat it.

Rory Vaden echoes this wisdom. In Procrastinate on Purpose (see Notes), he tells us that what we’re working on is either our #1 priority or it’s a distraction.

Specifically, he says: “Until you accomplish your most Significant priority, everything else is a distraction.

That brings us to the critical question you have to always be asking yourself: ‘Is what I’m doing right now the next most Significant use of my time?’

Is it the thing that is moving you toward creating the best results? Is it the thing that is moving you toward making your greatest contribution? Is it the thing that is moving you toward making the impact you want to make?

Is it the thing that is making the most of the available time that you have? Is it the thing that is enabling you at that moment to be your highest self?

If not, then it is a distraction. It is a temptation. It is a pressure. It is someone else’s priority and not your own. It could be a million things, but what it definitely is not is your priority.”

Happy frog hunting! :)

P.S. Remember this from Brian: “The key to reaching high levels of performance and productivity is for you to develop the lifelong habit of tackling your major task first thing each morning. You must develop the routine of ‘eating your frog’ before you do anything else and without taking too much time to think about it.”

Set the Table with Goals

“Clarity is the most important concept in personal productivity. The number one reason why some people get more work done faster is because they are absolutely clear about their goals and objectives and they don’t deviate from them.

The more clear you are about what you want and what you have to do to achieve it, the easier it is for you to overcome procrastination, eat your frog, and get on with the completion of the task.

A major reason for procrastination and lack of motivation is vagueness, confusion, and fuzzy-mindedness about what you are supposed to do and in what order and for what reason. You must avoid this common condition with all your strength by striving for ever greater clarity in everything you do.”

That’s from Chapter #1.

And, that’s worth repeating (and taking literally!):

THE NUMBER ONE REASON why some people get more work done faster is because they are absolutely clear about their goals and objectives and they don’t deviate from them.

Which begs the question: What are you goals and objectives?

These are my goals and objectives:

____________________________________________________________________________

____________________________________________________________________________

_____________________

Awesome.

You sticking to them or are you consistently allowing yourself to get distracted and deviate from them?

P.S. The last Note I worked on was The Procrastination Equation by Piers Steel. Here’s how he articulated the importance of goals in dealing with procrastination/dialing in your motivation:

“Goal setting—proper goal setting—is the smartest thing you can do to battle procrastination. Though every other technique discussed so far has its place, goal setting alone may be all you need. Along with making your goals challenging and meaningful, follow these remaining steps. Regardless of what other books say, this is what’s proven to maximize your motivation.

  • Frame your goals in specific terms so that you know precisely when you have to achieve them. What exactly do you have to do? And when do you have to do it by? …
  • Break down long-term goals into a series of short-term objectives. For particularly daunting tasks, begin with a mini-goal to break the motivational surface tension. For example, a goal of tackling just the first few pages of any required reading can often be enough to get you to finish the entire text.
  • Organize your goals into routines that occur regularly at the same time and place. Predictability is your pal, so open your schedule and pencil in recurring tasks. Better yet, use an indelible pen.”

What’s your #1 Goal?

“Take a clean sheet of paper right now and make a list of ten goals you want to accomplish in the next year. Write your goals as though a year has passed and they are now a reality. Use the present tense, positive, and first person so that they are immediately accepted by your subconscious mind.

For example, you would write: ‘I earn X number of dollars per year’ or ‘I weigh X number of pounds’ or ‘I drive such and such a car.’

Then, go back over your list of ten goals and select the one that, if you achieved it, would have the greatest positive impact on your life. Whatever that goal is, write it on a separate sheet of paper, set a deadline, make a plan, take action on your plan, and then do something every single day that moves you toward that goal. This exercise alone could change your life!”

Brian is an EXERCISE-GENERATING MACHINE!!

Seriously. He cranks out a *ton* of great questions + exercises. In this book, each of the 21 mini-chapters comes with its own little exercise and they’re all really powerful.

For now, let’s do this exercise.

What are your Top 10 Goals you’d like to accomplish in the next year?

1. ________________________________________________

2. ________________________________________________

3. ________________________________________________

4. ________________________________________________

5. ________________________________________________

6. ________________________________________________

7. ________________________________________________

8. ________________________________________________

9. ________________________________________________

10. _______________________________________________

Fantastic.

Now, let’s identify your NUMBER ONE Goal.

This is the #1 Goal for the next year that, if I achieved it, would have the most positive impact in my life:

___________________________________________________________.

Wonderful.

Time to create a plan and execute it!

Work it 80/20 styles

“The 80/20 Rule is one of the most helpful of all concepts of time and life management. It is also called the ‘Pareto Principle’ after its founder Vilfredo Pareto, who first wrote about it in 1895. Pareto noticed that people in his society seemed to divide naturally into what he called the ‘vital few,’ the top 20 percent in terms of money and influence, and the ‘trivial many,’ the bottom 80 percent.

He later discovered that virtually all economic activity was subject to this Pareto Principle as well. For example, this rule says that 20 percent of your activities will account for 80 percent of your results… 20 percent of your tasks will account for 80 percent of the value of what you do, and so on. This means that if you have a list of ten items to do, two of those items will turn out to be worth as much or more than the other eight items put together.

Here is an interesting discovery. Each of these tasks may take the same amount of time to accomplish. But one or two of those tasks will contribute five or ten times the value of any of the others.

Often, one item on a list of ten tasks that you have to do can be worth more than all the other nine items put together. This task is invariably the frog that you should eat first.”

This is great.

Gary Keller says essentially the exact same thing in his phenomenal book The ONE Thing (see Notes).

Here’s how he puts it: “Pareto proves everything I’m telling you—but there’s a catch. He doesn’t go far enough. I want you to go further. I want you to take Pareto’s Principle to an extreme. I want you to go small by identifying the 20 percent, and then I want you to go even smaller by finding the vital few of the vital few. The 80/20 rule is the first word, but not the last, about success. What Pareto started, you’ve got to finish. Success requires that you follow the 80/20 Principle, but you don’t have to stop there.

Keep going. You can actually take 20 percent of the 20 percent of the 20 percent and continue until you get to the single most important thing! No matter the task, mission, or goal. Big or small. Start with as large a list as you want, but develop the mindset that you will whittle your way from there to the critical few and not stop until you end with the essential ONE. The imperative ONE. The ONE Thing.”

So, write down everything you want to do. That’s your To Do List.

Then identify the top things that will REALLY drive value. That’s your Success list.

THEN identify THE #1 thing that will drive the most value. That’s your ONE Thing. That’s the frog it’s time to eat! :)

#nomnom

P.S. We also have a whole Note just on The 80/20 Principle. Check that out for more!

One Oil Barrel at a time

“Many years ago I crossed the heart of the Sahara Desert, the Tanezrouft, deep in modern-day Algeria…

The desert was 500 miles across in a single stretch, without water, food, a blade of grass, or even a fly. It was totally flat, like a broad, yellow, sand parking lot that stretched to the horizon in all directions…

To counter the lack of features in the terrain, the French had marked the tracks with black, fifty-five gallon oil drums, five kilometers apart, exactly the distance to the horizon, where the earth curved away as you crossed that flat wasteland.

Because of this, wherever we were in the daytime, we could see two oil barrels, the one we had just passed and the one five kilometers ahead. And that was enough.

All we had to do was steer toward the next oil barrel. As a result, we were able to cross the biggest desert in the world by simply taking it ‘one oil barrel at a time.’”

Baby steps.

That’s where it’s at.

We’ve talked about telephone poles, island hopping, dominoes, kaizen, gradualism, incremental improvement and romancing your discomfort zone.

We need to break our goals down into smaller chunks.

And we can cross the biggest desert one oil barrel at a time.

How can you break YOUR big goal down into increments?!

The raw material of personal performance

“The raw material of personal performance and productivity is contained in your physical, mental, and emotional energies. One of the most important requirements for being happy and productive is for you to guard and nurture your energy levels at all times. Your body is like a machine that uses food, water, and rest to generate energy that you then use to accomplish important tasks in your life and work. When you are fully rested, you can get two times, three times, and even five times as much done as when you are tired.”

Want to produce a ton?

Then start with your energy.

If your energy kinda wavers, there’s *no way* you’ll create at the levels you could if you were plugged in and shining with radiant energy.

In How to Fail at Almost Everything and Still Win Big (see Notes), Dilbert creator Scott Adams tells us we’re like moist robots that can be programmed for awesome.

Scott says: “Exercise, food, and sleep should be your first buttons to push.”

How’s YOUR exercise, nutrition and sleep?

And, specifically: What’s your #1 non-negotiable self-care habit?

Seriously. What is it?

Let’s make it truly (!) non-negotiable!

Single Handling

“Every great achievement of humankind has been preceded by a long period of hard, concentrated work until the job was done. Single handling requires that once you begin a task, you keep working at it, without diversion or distraction, until the job is 100 percent complete. You keep urging yourself onward by repeating the words, ‘Back to work!’ over and over whenever you are tempted to stop or do something else.

By concentrating single-mindedly on your most important task, you can reduce the time required to complete it by 50 percent or more…

The truth is that once you have decided on your number one task, anything else that you do other than that is a relative waste of time.”

You start something…

Do you FINISH it?

Or do you get distracted and then have to come back to it again and again?

We’ve gotta *know* that starting and stopping and “multi-tasking” is HORRIBLY inefficient.

As Piers Steel tells us in The Procrastination Equation, impulsively allowing ourselves to be distracted is THE #1 way to destroy productivity. He estimates that simply removing your email notifications would boost your productivity by 10% which, shockingly, equates to an EXTRA MONTH of productivity every year.

#finish #finish #finish!!!

About the author

Brian Tracy
Author

Brian Tracy

One of the world's top professional speakers