90 minutes, live
8 sessions. Miss one and the recording is in your inbox the same day.
Leadership starts with yourself
Be a measurably better leader in 8 weeks.
You know what your best looks like. This is 8 weeks of practicing it, live every Tuesday, with a Heroic coach and a small group of people working on the same stuff you are. You rate yourself at the start and again at the end, so you can see whether it worked. It takes about 90 minutes a week, and you don't need to be running a team to join.
Sessions are live every Tuesday at 10:30am CT (11:30am ET). If you miss one, the recording is in your inbox the same day.
In their own words
Cohort One participants and Heroic members.
"I increased my level of flourishing in every domain. I'm stronger now, with greater antifragile confidence I'll carry forever to serve and lead myself, my family, and community at the next level."
"Gaining purpose. From week one it was a game changer and really helped drive who I am and where I am going."
"Absolutely loved it. This program is impacting me more than any other Heroic program. Thank you!"
"So grateful for this program. I hadn't realized how far off my protocol I had drifted, and wondered why I wasn't performing at the level that I can. Why? Because my protocol works if I work it. Boom."
"I was already a high-performer, but Heroic pushed me to an entire new level of greatness. My mental, physical, spiritual tanks are all humming as a result of the things I've learned over the past year."
"This program has helped me more than any personal development resource I've ever used in my life. And that says a lot. Because I have spent thousands of dollars, and hundreds of hours consuming other personal development resources."
"Do it. Commit to the program and it will absolutely and unequivocally change your life for the better. There are few feelings that can compare to that of self-actualizing."
"I'm now super clear that these two habits, or rather my many past failures to install them, are exactly what stand between me and the person I most aspire to be. I've carried them for years, and the thought of eight focused weeks with a cohort holding me to it feels like precisely the structure I've not managed to build for myself."
What this is
Easy to learn, harder to apply, so you apply it in the room.
Every Tuesday at 10:30am CT (11:30am ET) for 8 weeks you join a Heroic coach and your cohort live for 90 minutes. Short instruction, then guided practice and small-group breakouts where you apply it to your own situation, with or without a team to lead. You do the work in the room, before you leave.
Mostly practice
Teaching is the short part. Most of the session is guided work on your own leadership.
Materials the Sunday before
Workbook, notes and slides arrive early, so you walk in ready.
One focus, all 8 weeks
You choose it in week 1. Every session gets applied to it.
Built to be finished, and to be measured.
Most leadership programs run long and ask you to take the result on trust. This one is 8 sessions, and your own scores show whether it worked.
What most leadership programs get wrong
- 60 hours of frameworks you never finish
- Tactics for managing others, nothing for leading yourself
- Take our word for it that it worked
- More to know, on a calendar that's already full
What this program gets right
- Tools you use the same week, on the problem you brought
- Work on the one instrument everyone around you experiences: you
- Measure the change in your own numbers
- A short list of what matters most
The measurement
Measurable change, in your own numbers.
You score yourself in week 1 and again in week 8. The difference is the result.
- You'll see where you started and where you finished, across the eight facets of your Performance & Flourishing Score.
- The people around you feel these 8 before you say a word: your sense of purpose, your energy, how you show up in your relationships.
- The scale is the Diener Flourishing Scale, used in peer-reviewed well-being research.
Your Performance & Flourishing Score
Week one next to week eight.
Week 1Week 8
4.5average baseline, week 1 → week 8
Illustrative example
The 8 weeks
One area a week, applied to how you lead.
1.5 hours a weekto measurably change the other 166.5.
Week 1
Clarify Your Purpose
Get crystal clear on what you want most, and why it matters.
What you want most, in a sentence you can decide by.
Week 2
Become Antifragile
Grow stronger from challenge instead of being knocked down by it.
How you hold up when the news is bad.
Week 3
Be Your True Self
Lead as the person you are at your best, even under pressure.
The same person in the hard meeting as in the easy one.
Week 4
Make Every Day a Masterpiece
Run your best day on autopilot.
A day you can run on a full calendar.
Week 5
Increase Your Energy
More vitality, and the knowledge to protect it.
The energy you walk into a room with, and how to protect it.
Week 6
Build Rewarding Relationships
Give the people who matter most more of you.
Time for the people who matter most, on the calendar.
Week 7
Lead in Creating the Future
Stop waiting. Start authoring the life and the team you want.
Deciding where your work and your life go next.
Week 8
Make a Difference
Turn outward, serve, then re-score and plan what's next.
Leading yourself well is how you lift everyone around you.
Who this is for
Leaders at every level, with or without a team.
This is for you if
- You're leading through a reorg, an AI mandate or a bigger role than your last, and there's more to do than you have time and energy for.
- You're a founder, a solopreneur or an independent professional, and the business runs on how well you run yourself.
- You lead something that doesn't show up on an org chart: a family, a classroom, a practice, a crew.
- You're stepping into a bigger role, and your own development keeps sliding to the bottom of the list.
- You've read the books and taken the courses, and now you want to use them.
- You want change you can measure in your own numbers.
- You'll protect 90 minutes a week, live, for 8 weeks, and do the work in between.
- You want a cohort that holds you to it.
This is not for you if
- You want passive content to consume whenever, with no live commitment.
- You're after a quick hack or a 1-week fix.
- You can't protect 90 minutes a week for the full 8 weeks.
- You want a big, dense curriculum. This is deliberately the opposite.
- You'd rather keep learning more than apply what you already know.
What you get
What comes with your seat.
- 8 live 90-minute workshopsWith a Heroic coach and your cohort, recorded, so one missed week doesn't end your run.
- A workbook built for doingExercises you do during the week, on your own situation.
- Your Performance & Flourishing ScoreThe before-and-after that tells you, in your own numbers, whether this worked.
- A cohort going through it with youSmall-group breakouts every session, with the same people for 8 weeks.
- A weekly planner and habit trackerFor the work between sessions.
The Proof
The method has been tested in a randomized trial.
23%Rise in reported energy
53rd → 70thPercentile of flourishing
In30 days
“These are some of the largest effects on energy and flourishing I've measured outside of major life events.”
Sonja Lyubomirsky, UC Riverside
From a randomized controlled trial run by Sonja Lyubomirsky, a world-leading positive psychologist at UC Riverside, on the Heroic approach and app. The Accelerator applies that same method, live and in a cohort. These figures are the method's results, not the Accelerator's.
Teams that run Heroic.
Notre Dame Football · US Navy · SOCOM · Chicago Bulls · Teams in 100-plus countries
Who leads it
Coaches who run it themselves.
Every session is led live by a Heroic coach, using the same framework that runs Heroic OS, Heroic Mastery and the work we do with teams like Notre Dame Football and the US Navy.
Brian's framework is the foundation of everything in the program. The coaches who lead the sessions run it themselves, every day, and know where people get stuck.
Enrollment
Be a measurably better leader in 8 weeks.
8 weeks · Live every Tuesday at 10:30am CT (11:30am ET)
- 8 live 90-minute workshops, plus the full framework
- Access to the live group coaching calendar and the AI coach while you're in the program
- Lifetime access to Heroic Basic Training
- Heroic OS+ access for the duration of the program
8 weeks, live and guided, with everything the program needs in the price. Pricing goes out with the enrollment email when the next cohort opens.
Want this for your whole leadership team? See Heroic Leadership, for organizations →
One more thing
Make AI work for your leadership, on your terms.
You'll write a short file about how you lead, in your own words, that you can hand to any AI tool so its answers sound like you.
Optional. The program works without it.
Questions
What people ask before they enroll.
What actually happens in a session?
90 minutes, live, with a Heroic coach and your cohort. Short instruction, then guided practice and breakouts where you apply it to how you lead. You do the work during the session.
Is there a coach in my breakout group?
No. Breakouts are small groups of people in similar roles, and you coach each other using that session's frameworks. That's where most of the practice happens.
How much time does it really take?
One live 90-minute session a week, plus the workbook exercises in between, for 8 weeks.
Are the sessions actually live?
Yes, every one, live with a Heroic coach and your cohort.
What if I miss a session?
The recording is sent the same day. You'll also have the slides, notes and workbook, which arrive the Sunday before.
Is this a leadership course or a personal-development course?
Both. You can't lead anyone past where you've led yourself, so we start with you.
I don't lead a team. Is this still for me?
Yes. Most of the program is about how you run yourself: your purpose, your energy, your day, and whether you keep your word. That applies whether you lead a company, a family or nobody but yourself. If you do lead a team, they get the benefit of it too.
Is this Heroic Mastery again?
No. Mastery is self-paced, about 50 hours, and you go through it on your own. The Accelerator is built for a different job: 8 live sessions, a cohort that holds you to it, and a measured before-and-after, focused only on how you lead. If you've done Mastery, this is where you put it to work. If you haven't, you don't need it first.
Do I need prior Heroic experience?
None. Lifetime access to Heroic Basic Training is included, along with Heroic OS+, our operating system, for the duration of the program, so you start with everything you need.
What happens to my access when the program ends?
You keep the Accelerator materials: the notes, workbooks and slides, and your access to Heroic Basic Training is yours for life. Heroic OS+, the live group coaching calendar and the AI coach run for the length of the program, and continue with an active membership after that.
What if it doesn't work for me?
Do the work. If your score hasn't moved, you don't pay. You rate yourself across eight areas of your life in week one, and again in week eight. If your total hasn't gone up, we refund your tuition in full. All we ask is that you complete both scores, join or watch six of the eight sessions, and tell us within a week of the final session.
8 live workshops · Next cohort dates coming soon
Fast-forward eight weeks. What kind of leader have you become?
That's the final session, and the day your week 8 score shows what changed.