Srinivas Rao

Editor of Unmistakable Creative, The Small Army , and The Unmistakable Collective

Srinivas Rao is the host and founder of the popular podcast, the Unmistakable Creative, where he’s interviewed over five hundred creative people. Former guests on the show include Seth Godin, Elle Luna, Tim Ferriss, Gretchen Rubin, Simon Sinek, Adam Grant, and Danielle LaPorte. His self-published book The Art of Being Unmistakable was a Wall Street Journal bestseller.

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Philosopher's Notes on Srinivas Rao's Books

LockedPhilosopher's Notes

An Audience of One

by Srinivas Rao

Srinivas Rao has a super-popular podcast called Unmistakable Creative where he’s interviewed over 500 creative people—from Seth Godin and Tim Ferriss to Gretchen Rubin and Adam Grant. I got this book from Penguin Random House (thanks for another great new book!). It’s a quick, fun look at the importance of doing work YOU are excited about and letting your disciplined commitment to the practice of your craft lead to the results. (Focusing on that audience of one? It’s the best way to the audience of millions.) Big Ideas we explore include the four key aspects we need to "listen" for in the creative process, seeing our work as a GIFT rather than as a chore, the addictive power of flow, the fact that a "cognitive athlete" would never "smoke" (yet we all do), the importance of Optimizing PHYSICAL energy if you want sustainable creative energy, mono-tasking vs. task-switching (do the math, folks!), and knowing your reason to get up in the morning (yours?). Want to reach millions? Start with an audience of one--you!

Quotes by Srinivas Rao

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The ultimate paradox of creative work is that what you create for an audience of one is much more likely to reach an audience of millions.

Srinivas Rao

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Listening to yourself is about hearing your unmistakable voice. ‘You will never develop an authentic voice unless you are fully aware of what makes you unique and pursue it boldly,’ says Accidental Creative founder Todd Henry.

Srinivas Rao

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In the simplest terms, our values are determined by whatever it is that we choose to make the highest priority in our lives and why we choose to do something.

Srinivas Rao

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The myth of ‘making it’ causes many aspiring creatives to believe that there will be a day when they no longer have to do the work that has gotten them to where they are. Those who buy into this myth and rest on their laurels become victims of their own success. They don’t stand the test of time.

Srinivas Rao

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Treat the information you consume like the food you put into your body. If you are on a perpetual junk food binge, you’re not going to feel very good. The same goes for your digital consumption habits.

Srinivas Rao

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When you take your final breath, what will you leave behind? Will there be anything for people to remember you by? Projects, art, and connections that tell your story? Will the world be more interesting for your having been here? Or will there simply be a generic obituary somewhere on the internet?

Srinivas Rao