- Authors
- Matt Fitzgerald


Matt Fitzgerald
Creator of Dream Run Camp: Where dreamers come to run, and runners live the dream.
Matt Fitzgerald is a certified sports nutritionist and the author of numerous books on running, triathlon, nutrition, and weight loss. His most recent VeloPress books are
Racing Weight Cookbook
,
Racing Weight Quick Start Guide
,
RUN: The Mind-Body Method of Running by Feel
,
Racing Weight
, and
The Runner’s Diary
. Matt is a regular contributor to
Competitor
,
Men’s Fitness
,
Men’s Health
,
Outside
,
Runner’s World
,
Bicycling
,
Running Times
,
Women’s Running
, and other sports and fitness publications. Fitzgerald is a featured coach on Training Peaks, Pear Sports, and Active.com. He is a certified sports nutritionist (CISSN) licensed by the International Society of Sports Nutrition. He lives and trains near San Francisco, California.
Philosopher's Notes on Matt Fitzgerald's Books

Philosopher's Notes
How Bad Do You Want It?
Matt Fitzgerald is a journalist, coach, sports nutritionist, and author of more than 20 books. In this book, he walks us through the different scientific perspectives on how to tap into our latent potential with a deep dive into what’s known as the “Psychobiological Model.” It’s a super-engaging look at some ridiculously inspiring elite athletes and how they mastered their minds to do some extraordinary things. Big Ideas we explore include a quick look at the psycholobiological model (see: sub-title of the book: Mastering the Psychology of Mind over Muscle), the fire walk of life (how far do you get to your wall?), the psychology of pain (brace yourself!), perfectionism (vs. optimalism), the audience effect (eyeballs = better performance), motivation (= the strongest influence) and Steve Prefontaine's approach to crushing it ("Bring it on!").