“People are so all in that something must be working. I'm astonished by the Soul Force in the room.”
Dominic Coryell, Director of Product Management, Growth at Shopify
Heroic OS
Wisdom you'll actually use.
Twenty minutes a day, morning to night. Heroic turns 2,500 years of the world's best thinking into a daily practice you actually run — and a clinical trial says it works in 30 days.
+23% energy in 30 days
100K+ people, 100+ countries
750+ books distilled
20 min a day is the whole ask
Trusted where performance is not optional
Where to go next
Who are you here for?
Myself
I want my own life to work better.
You know what you should be doing. You're not doing it consistently. That gap is the entire thing Heroic was built to close.
- Twenty minutes a day, in the app
- Live programs when you want to go deeper
- A coach when you want a human
I want my people to keep up with the pace of change.
Leadership development and performance coaching for everyone on the payroll — not just the three people who get an executive coach.
- $149 per seat, per year
- 90-day pilot with a measured before and after
- Your own leaders certified to run it
What Heroic is
One system. Three ways in.
Most people start with the app and stay there. Some go deeper into a live program. Some bring it to their whole company. All of it runs on the same method.
Start here
The App
The daily practice. Morning and evening bookends, your three commitments, and the full library of 750+ distilled books behind it.
Join the app → 7 days free, then from $17.99/mo
Go deeper
The Programs
Live cohorts and certifications, taught by the Heroic faculty. From a ten-hour foundation to becoming a certified coach yourself.
See all programs → $249 – $1,299
Bring it to work
For Organizations
Leadership development and performance coaching for your whole team — priced like a benefit, not like an executive coach.
Talk to us → $149/seat/yr
The app · Heroic OS
Built to close the gap between knowing what helps and doing it.
One loop, every day. Learn something small. Do it. Write down what happened. Twenty minutes a day, morning to night — and a clinical trial says that's enough to move the numbers inside a month.
Guided paths
Pick what you want to work on. Get an ordered set of readings, classes and practices for it — and an end you can actually reach.
Daily practice
Three commitments, a morning and evening bookend, and a streak that counts real actions instead of app opens.
The library
750+ books distilled to six pages each, 50+ classes, and one new idea in front of you every morning.
Coaching & small groups
AI coaching at 11pm, live calls with the faculty, and a handful of people running the same thing you are.
What we help you improve
Every Note, class, path and program ladders up to one of eight things.
Not eight topics to browse. Eight parts of a life that hold each other up — weakness in one shows up everywhere else.
Clinically validated
“These are some of the largest effects on energy and flourishing I've measured outside of major life events.”
Dr. Sonja Lyubomirsky Distinguished Professor of Psychology, UC Riverside Thirty-five years studying human flourishing. She ran the trial.
+23% Energy over the same month
93% Of Coach grads feel connected to their best self
The programs
When twenty minutes a day isn't enough.
Everything Heroic teaches, in the order most people take it.
Learn the system
The method itself — from a ten-hour foundation to the full fifty.
Self-paced Heroic Basic Training
Ten hours. The foundational tools the whole daily practice runs on — identity, virtues, and your daily commitments.
Self-paced Heroic Mastery
Fifty hours across all eight categories, live with the faculty. The deep end of the method.
Live cohort Leadership Accelerator
A guided sprint for emerging leaders and managers — the fastest way to move your numbers with a group behind you.
Go further
Certifications, cohorts and coaching — for teaching it, or going all in.
Certification Heroic Coach
Get certified to coach this method professionally. Join 10,000+ Coaches in 100+ countries.
Certification Workshop Instructor Training
The toolkit for delivering Heroic live, in a room, to a group of your own.
Live cohort Warrior & The Monk
Cohort two. The discipline of the warrior and the stillness of the monk, run as a challenge.
Women's cohort Rock Your Goddess Life
Season two. The Heroic method, built for women who want it in their own language.
One-to-one Heroic Performance Coaching
A dedicated coach, twice a month, on your goals and nothing else. Limited spots.
Not sure where to start?
Start with the app.
Almost everyone begins here, and most people stay. The daily practice, the full library, and the guided path that picks itself based on what you want to move.
7 days free, then from $17.99/mo Start your 7-day free trial
Proof
The people who could hire anyone.
★★★★★
“Heroic is the best self-development platform in the world.”
John Mackey · Founder, Whole Foods
★★★★★
“If you're looking to supercharge your quest to cultivate a deep life, Philosopher's Notes is where I'd start.”
Cal Newport · Bestselling Author
★★★★★
“It enhances how leaders at Mariner think and how our teams execute.”
Cheryl Bicknell · COO, Mariner
For organizations
Leadership development for everyone on the payroll — not just the top three.
Trusted by Notre Dame, U.S. SOCOM, the Royal Marines and Accenture Federal — at a price that reads like a benefit rather than a consulting invoice.
$150K with an executive coach 3 people
$150K with Heroic 1,000 people
Engagement at day 60 28–34%
Member stories
People who kept showing up.
Two luminaries saying Heroic is credible is not the same as someone your age, with your week, telling you it worked. These are the ordinary Tuesdays — thirty of them in a row.
100K+ people in 100+ countries
93% of Coach grads feel connected to their best self
“I used to be the career mom. Now I'm the connected mom — and that's the best gift.”
Annette David, Certified Heroic Coach · Heroic Workshop Instructor
“I already have a PhD in psychology — this is the best platform I've ever seen.”
Andrea Wieland, PhD, MBA · Licensed Psychologist · 1996 Olympian
“I've done a lot of personal development. This has had the greatest impact on my life.”
Patrea O'Donoghue, Psychologist, M Psych, MAPS
“It's not just another weekend to hype you up — it's putting theory into practice.”
Kane Anderson, Certified Heroic Coach · Heroic Workshop Instructor
Who's behind it
Twenty years of reading the best books ever written on living well — distilled, one at a time, by hand.
Brian Johnson · Founder · author of Areté · creator of Philosopher's Notes
20+ years of curation
$25M+ raised as a Public Benefit Corporation
51% of humanity flourishing by 2051 — the stated mission
Questions
Straight answers.
Still deciding? The app page walks through a real day, minute by minute.
See what's inside01 What is Heroic, in one sentence?
An app that turns the world's best thinking on how to live into a twenty-minute daily practice — plus live programs and coaching for people who want to go further.
02 Is there a free trial?
Yes — seven days, free, on both Heroic OS and OS+. You enter a card when you start, nothing is charged until day eight, and you can cancel from your account settings any time before then. Cancel inside the seven days and you pay nothing.
03 How is this different from a book-summary app?
Those give you something to read. Heroic gives you something to do, then keeps track of whether you did it. That's why a clinical trial could measure a change in 30 days.
04 How much time does it take?
About four minutes in the morning, fifteen for the day's Philosopher's Note, three at night. Call it twenty. If you want more, there are 750 Notes and 50+ classes waiting.
05 Do I need to buy a program too?
No. Most people join the app and stay there. Programs are for when you want to go deeper or get certified — they're never required.
06 What happens if I miss a day?
Nothing punitive. Win or learn is the whole frame, and the lessons get celebrated as hard as the wins. Streaks show you the pattern; they don't shame you out of the app.
07 I bought something from Heroic years ago. Where is it?
Still yours. Nothing you've bought expires or gets stripped, and legacy plans keep running as they are. We're actively consolidating access behind one login — if you can't find something, support will get you to it in a day.
08 Who's behind it?
Heroic is a Public Benefit Corporation founded by Brian Johnson, author of Areté and creator of Philosopher's Notes. $25M+ raised, 20+ years of curation, and a stated mission to help 51% of humanity flourish by 2051.
Day 1
All in. Let's go.
Twenty minutes tomorrow is all it takes to find out if this is real. The first seven days are free.