Michael here. 👋

Oh. My. Goodness.

What a week it has been!

The buzz of feeling the Soul Force from so many of you in Austin last month still hasn’t worn off.

And we’re FIRED UP (🔥) to feel it again this fall in ATHENS (!) at our Heroic Workshop Instructor Training and Philosopher’s Experience in Athens!

Note: Our initial wave of 51 early bird tickets sold out in days to the private opt-in list before we could even get to the full community invite! 🤠 There are still a ton of heroes who were hoping for an early bird ticket, others asking about payment plan options, and others who need to figure out childcare, so…

We’re almost certainly going to increase early bird tickets + introduce payment plans + offer childcare options on-site. More on all of that tomorrow. (Family trip to Greece, anyone?!)

For now, your official invitation to apply to join us is below!


Brian and I had the honor to serve a couple of incredible organizations in forging excellence and activating their Heroic potential: Coach Marcus Freeman and the football program at the University of Notre Dame (Go Irish! ☘️🏈) and Coach Billy Donovan and the Chicago Bulls (Go Bulls! 🐂🏀)

More on both of those below.

And a profoundly moving D-Day update from Brian on “Why I do what I do…”

As well as another fantastic new Philosopher’s Note on 177 Mental Toughness Secrets of the World Class (💪🤯), seven more Heroic +1s to inspire and fire us up EVERY (!) DAY (!), another free Heroic community game with Alexandra that kicked off (The Heroic Fun Game!), and much more.

Let’s get to it!

Note: Forwarded this email? Sign up for updates and a free Heroic membership here.

1. Heroic movement updates!

We’ve shared a ton of exciting updates on our Heroic movement over the last few weeks.

It started with the live 101 classes: How to Forge a Heroically Confident Mind 101 and How We’re Going to Change the World Together 101.

Then the major update on A Brief History of Heroic and a Quick Look at How We Intend to Forge an Antifragile Business and Fulfill Our Mission.

Plus three more updates this week, including the two below as well as yesterday’s: You + Us > 1-5-10-25-50-100-250+ Years!


This week, Brian shared that we are now planning to CLOSE our current investment round.

The SEC says we can only share the details on Wefunder, so head over there for the full update.

If you’d like to become an Early Stage Heroic (or increase your investment!) before the round closes, cruise on over to Wefunder!

2. 177 Mental Toughness Secrets of the World Class by Steve Siebold

This week’s new Philosopher’s Note is on 177 Mental Toughness Secrets of the World Class by Steve Siebold.

Here’s the intro quote to the Note:

“When I started to implement the ideas in this book, my whole life changed. It wasn’t overnight, but sometimes it seemed like it. There’s no magic here, just practical thought processes, habits and philosophies drawn from the greatest performers in the world.

This book contains no theories. Every secret comes straight from the street of experiences, either my own or that of our clients. This book is loaded with ideas you can implement immediately. Some will be familiar, and some new. All of them have the power to catapult your results, no matter how high you’re flying. As a matter of fact, the people who will get the most value out of our mental toughness process are the world class. They are always trying to gain an edge and get better, which is one of the reasons I think so highly of them.

I’ve held nothing back in this book, which means that at times you might find yourself slightly offended. This book is constantly comparing ‘average people’ with ‘world class people.’ These terms are used to get your attention and make you ask, ‘Which one am I?’ We are all equal as human beings. I simply use these terms in reference to performance and results.”

— Steve Siebold from 177 Mental Toughness Secrets of the World Class

(Get instant access to this new Philosopher’s Note (and 600+ others and a TON of other goodness!) with Heroic Premium. Your first 30 days are free!)

3. The Fighting Irish, the Bulls and YOU!!

Earlier this week, we had the honor to serve a couple of incredible organizations in forging excellence and activating their Heroic potential: Coach Marcus Freeman and the football program at the University of Notre Dame:

(Go Irish! ☘️🏈!)

And Coach Billy Donovan and the Chicago Bulls:

(Go Bulls! 🐂🏀!)

For more details on each of those, check out Brian’s social posts (here and here) and the full update on Wefunder here.

4. Brian’s D-Day “Why I do what I do…”

In a moving message, Brian shared a personal and powerful reminder of why we honor such monumental moments in history. D-Day is not just a historical milestone—it's a profound reminder of the courage, sacrifice, and unity that shaped our world.

As we reflect on those who fought for freedom, let’s recommit ourselves to creating a world that reflects the virtues of wisdom, discipline, courage, and love.

Read the full reflection here.

5. Apply to join us in Athens!

You are officially invited to apply to join us this November 4th-9th for a 6-day, once-in-a-lifetime event in Athens, Greece that will be equal parts Heroic Training and Philosopher’s Experience.

We’re gathering some of the most inspiring, passionate, impactful people to join us for this intimate, powerful, once-in-a-lifetime event: the Certified Heroic Workshop Instructor training and Heroic Philosopher’s Experience in Athens!

So if you’re excited to be a part of this special group and special event, apply TODAY! 🙌

Note: Because of intimacy + caliber + logistical constraints, there are ONLY 300 SPOTS available. 51+ have already been claimed and nearly 1,000 people have already expressed interest in the remaining spots!

During this 6-day, once-in-a-lifetime event, you will:

  • Forge excellence and activate the next level of your Heroic potential
  • Traverse 5,000 years of human civilization and the roots of ancient wisdom
  • Increase your capacity to create revenue and impact
  • Be guided through Athens by world-leading modern-day Stoic philosophers
  • Connect with other members of our community in a deeper way than ever before
  • Become a part of a special group of our first wave of Local Leaders and Certified Heroic Workshop Instructors
  • Be empowered with additional, ongoing support
  • Get some exclusive, next-level Heroic gear

Learn all about it here!

+1. Wisdom from the week:

“The quality of our life depends on the quality of our habits.”

— James Clear

Social shareable quote in light mode or dark mode.

And this week’s Heroic +1s:


Have questions or suggestions about Heroic, or ANYTHING we can help with?

Join us on Wednesday at 1:00pm EST / 10:00am PST for Office Hours. Or reach out to our top-rated Heroic Service team by replying to this note or sending an email to support@heroic.us.


With Wisdom + Discipline + Love + Courage + Gratitude + Hope + Curiosity + Zest.

Heroes Unite!

Let’s do this.

Day 1.

-Michael and Team Heroic

P.S. Forwarded this email? Make sure you sign up for updates and a free Heroic membership here.

New to Heroic? We’d love to get to know you better! Our top-rated Heroic Service team is here and ready to do ANYTHING we can to support you! Just hit “Reply.”

You can also learn more about our Premium membership (try it out for free!), about working 1-on-1 with a Certified Heroic Performance Coach, or how you can earn a Coach certification.

P.P.S. As you might know, Heroic is a history-making, crowdfunded Public Benefit Corporation committed to changing the world by running our business the way we think our heroes would—with wisdom, discipline, courage, and love.

We’re blessed to have the support of 3,000 investors (just like you!) from over 75 countries around the world.

Would you like to become one of our Early-Stage Heroic Investors and own a piece of our movement while supporting us in our Mission to change the world? You can invest as little as $100 or as much as $1,000,000+.

Learn more and invest today at Wefunder.com/Heroic.


Any time we talk about our crowdfunding round, our attorneys remind us that we need to include this bit of legalese so here we go…

These materials may contain forward-looking statements and information relating to, among other things, the company, its business plan and strategy, and its industry. These forward-looking statements are based on the beliefs of, assumptions made by, and information currently available to the company’s management. When used in the offering materials, the words “estimate,” “project,” “believe,” “anticipate,” “intend,” “expect” and similar expressions are intended to identify forward-looking statements. These statements reflect management’s current views with respect to future events and are subject to risks and uncertainties that could cause the company’s actual results to differ materially from those contained in the forward-looking statements. Investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date on which they are made. The company does not undertake any obligations to revise or update these forward-looking statements to reflect events or circumstances after such date or to reflect the occurrence of unanticipated events.