Michael here, and I’m giddy goosebumps FIRED UP (🔥) because...

We’re gathering some of the most inspiring, passionate, impactful people to join us for an intimate, powerful, once-in-a-lifetime event: the Certified Heroic Workshop Instructor training and Heroic Philosopher’s Experience in Athens!

👉 Head here to apply today!

Note: Because of intimacy + caliber + logistical constraints, there are ONLY 300 TOTAL SPOTS available. Over 1,000 people have already expressed interest in joining us, and the first wave of 51 early-bird tickets sold out in just days!

So if you’re excited to be a part of this special group and special event, apply TODAY! 🙌

Note2: This event is NOT “just” for Coaches or Workshop Instructors. It’s also for high-performers in all professions who are looking to take their personal and professional performance to the next level. AND for people who are FIRED UP about exploring Athens with legends. More on all of that in just a moment.

Applications will be approved on a rolling basis. If approved, we’ll send you the link to purchase your ticket and secure your spot!

And if you sign up THIS WEEK (before June 17th), you can save $1,000 with EARLY BIRD and get your ticket for $6,999 $5,999!!! More details on payment plans and scholarships below.

Before we get to the AWESOMENESS that's in store for us (including custom, unable-to-get-anywhere-else guided experiences), lets chat about the...

Advanced Heroic Training

In May, 2024, we introduced a brand new, in-person, intensive training to complement what we do in our scientifically-validated, 300-day Heroic Coach program.

We called it the Certified Heroic Workshop Instructor training.

We gathered 100+ of our top Certified Heroic Coaches in Austin and trained them to lead world-class, life-changing experiences through Heroic Workshops in 100+ cities in 13+ countries, acting as Heroic Leaders in their local communities.

We knew that we wanted each of them to leave feeling more confident in themselves, connected to one another, and activated as that next best, Heroic version.

What we didn't know was just (!) how (!) powerful (!!!) of an impact this training would have on those in attendance.

Fun fact → The “Net Promoter Score” for this new training is 95! That’s really (REALLY!) good, and means that nearly every single person (!!!) who went through the training and gave us feedback said they are “EXTREMELY likely” to recommend you do it too!!!

Here is just a small sample of the stories they shared:

"This will take you to a deeper and next level..."


That first Workshop Instructor Training event was a three-day experience held in Austin, Texas, with a list price of $4,999.

In Athens we're increasing it from three days to six and taking EVERYTHING to a whole 'nother level.

Which brings us to...

The Certified Heroic Workshop Instructor Training & Heroic Philosopher’s Experience in Athens

During this six-day, once-in-a-lifetime event, you will:

(a) Forge excellence and activate the next level of your Heroic potential through our most powerful condensed training yet, with twenty+ hours of large and small group training spread over six days.

“I have obtained many certifications before and even teach a certification course myself, but this event is unlike any other!” —Stephanie C


(b) Traverse 5,000 years of human civilization and the roots of ancient wisdom, walking and studying and moving from Theory to Practice to Mastery as a “warrior of the mind” (not a mere librarian) in the same places that Zeno founded Stoicism and that Socrates, Plato, and Aristotle all walked and taught and practiced.

“Connecting physically to the historical birthplace of Areté, where the seeds of Stoic thought were planted—that will be transformative!” —Ariel E


(c) Increase your capacity to create revenue and impact by being trained on how to lead and deliver Heroic Workshops, with everything you need to fill seats (think marketing assets like photos, testimonials, copy, and inclusion in a Heroic promoted workshop calendar) facilitate transformation (exercises, slides, participant packets) and make money (strategic guidance, suggested pricing, etc.).

Plus, learn how to use Heroic Workshops as powerful lead-generation assets for your 1:1 or group Coaching / Consulting / Training business (if that’s your thing)!

"I have been both a participant and a trainer in many different business-oriented workshops over the past 50-some years of my working life. The Heroic Workshop Instructor Training is one of the most powerful business experiences I have ever encountered." — Scott M


(d) Be guided through Athens by world-leading modern-day Stoic philosophers: Brian Johnson and Donald Robertson (world-leading expert on Stoicism, author of How to Think Like a Roman Emperor, and founder of the Plato's Academy Centre), along with Heroic Head Coach Michael Balchan.

(e) Connect with other members of our community in a deeper way than ever before. Experience the training, experiential events, shared meals, and tons of small group interactions, in your personally assigned Heroic unit as well as alongside a Heroic (and Leonidas led, battle-of-Thermopylae) strong 300…

“Get first hand experience of the magic you can help to create in others! This may be the most important training to take you to the next level!” — Maggie G


(f) Become a part of a special group of our first wave of Local Leaders and Certified Heroic Workshop Instructors. Anyone who was in Heroic Coach — Class I or II knows how incredible this is!

(g) Be empowered with additional, ongoing support (from Heroic and your Heroic Coach + Workshop Instructor + Local Leader peers) to help you leverage and apply your training to CONTINUE increasing your revenue and impact over time as a foundational Heroic leader in your local community.

“The ability to do reps with other people who are in the trenches with you and being led by incredible facilitators was so valuable. I feel completely supported by the Heroic community and the team in my journey going forward as a Heroic Workshop Instructor.” — Debbie G

(h) Get some exclusive, next-level Heroic gear. 😎


It’s all happening in Athens, Greece.

November 4th-9th (Mon-Sat) 2024.


Ready to activate the next phase of your Heroic potential with this once-in-a-lifetime opportunity?!

Head here to apply to join us in Athens!

Is This Event For Me?!


Let's revisit those incredible videos from above for the answer.

If you’re already an expert facilitator or coach or workshop instructor, the answer is… YES!

“Those who are expert facilitators or coaches or do their own workshops, it is going to be an absolutely fabulous and impactful experience for you to expand what you’re already doing. Even if you know a lot already, this will take you to a deeper and next level that’s actually sustainable. It is the blueprint to repeatedly come back to and sustain you over the course of your life.

Yes, it is a big commitment, but that’s where transformation comes from."

Andrea Wieland, PhD, MBA, OLY
Licensed Psychologist, 1996 Olympian, Founder of Winning Systems Psychology


Maybe you’re a new or aspiring Coach who is looking to get their business rocking.

Is this for you?!


"If you want to start your own coaching business, you will be given the tools you need to succeed. I came in here to really grow this coaching business that I have. After these three days I walked away with knowledge, the connections, and the tools I need to succeed.

Just take that next step. Speed is a force.”

Marlo Villanueva
Performance Coach, Class I Heroic Workshop Instructor

Or maybe you’re a rock-star professional (Investment Banker in Zurich, Partner in NYC, CEO in San Fran, etc.), and you’re looking for a cheat code for personal and professional development and mental performance mastery.

Is this for you?!

YES!!! (!!!)

“Literally a cheat code for personal and professional development and mental performance mastery.

I wanted to be able to grow my practice and learn some new tools and strategies. I got so sooo much more than I bargained for, in terms of my own personal development and moving forward with the growth of my business as well.

My experience was absolutely incredible, and quite honestly, life-changing.”

Gina Karnišovas
Certified Mental Performance Coach and Licensed Counselor


Are you ready to increase your capacity to influence change at a local level, expanding your impact (and income!) as a leader in your community and industry?

While also experiencing transformational personal and professional development and a once-in-a-lifetime Philosopher’s Experience in Athens, Greece?

Head here to apply for the Certified Heroic Workshop Instructor training and Heroic Philosopher’s Experience in Athens!

Save $1,000 Until June 17th!

The investment for this integrated six-day Heroic Workshop Training and Philosopher’s Experience in Athens is $6,999 USD. (Note: this investment does not include travel or accommodation.)

Of course, because we’re us, and (1) we know how special (and powerful!) this event is going to be, and (2) we're already feeling the ripples of impact spreading to create a flourishing world, and (3) we want to make it an easy “YES!!!” for you if you’re excited to join, and (4) you know we love practicing “Speed is a force!”…

If you sign up THIS WEEK (before June 17th), you can save $1,000 with EARLY BIRD and get your ticket for $6,999 $5,999!!!

Two- and three-month split-pay options are available for early bird as well!

And, as shared above TOTAL number of tickets sold will be capped at 300 people!

Go here to apply now. We’ll be ready to evaluate applications quickly so that if you’re approved, you receive an invite to checkout shortly thereafter.

If you're accepted, the discount will auto-apply to the total at the bottom of the checkout page.

(Make sure you scroll down to confirm! The pricing options at the top will reflect the FULL price and not the early-bird access, which — if you get your ticket this week — you’ll see applied in a line that says “Total $6,999 $5,999”)

Since we’re talking numbers, if you leave the training with your Certification and you then go lead…

  • 47 people through a three-hour workshop for $150 each = $7,050. (234 people = $35,100)
  • 14 people through a weekend workshop for $500 each = $7,000. (70 people = $35,000)
  • A single corporate training event = $5,00 to $10,000 to $35,000 to…

Note: That could be YOU!!! 👆



Before we wrap this up, a couple more important notes.

First: We’re committed to making sure that every Heroic workshop, hosted anywhere in the world, delivers a consistent, life-changing, world-class experience, one that positively impacts those who attend and spreads Heroic ripples throughout that community and towards 51 | 2051.

As such…

NOT everyone who joins the training is guaranteed to earn a Certification. You will be evaluated and required to successfully demonstrate your capacity to lead powerful, Heroic events.

Additionally, ONLY those people who have attended a Certified Heroic Workshop Instructor training event and earned their Certification will be permitted to lead Heroic branded workshops.


If you receive an invitation to join us, that means we believe that YOU are capable of meeting (or exceeding!) those standards.

But you must still earn it! 🤠


Are you ready to increase your capacity to influence change at a local level, expanding your impact (and income!) by leading life-changing experiences as a Heroic Workshop Instructor?

While also experiencing transformational personal and professional development and a once-in-a-lifetime Philosopher’s Experience in Athens, Greece?

Head here to apply for the Certified Heroic Workshop Instructor training and Heroic Philosopher’s Experience in Athens!

TODAY! (And save $1,000!)

Can’t wait to see you in Athens.

Day 1!

All in!!!

Let’s goooooo!!!

Michael and Team Heroic

P.S. Questions? Check out these Athens Event FAQ’s (and if we haven’t answered your question, as always just hit reply and we’ll take care of you!).

What’s included in my ticket?

Your ticket includes:

  • Heroic Workshop Instructor Training
  • A professional headshot and additional marketing materials
  • A Facilitator’s playbook
  • Entrance to historic sites, tours, and local guides in Athens
  • Transportation to all organized group activities
  • Lunches during training days and at least one dinner
  • Next-level exclusive Heroic Gear

What’s not included:

  • Airfare to Athens
  • Accommodation in Athens (We are working to provide a cost-effective option around ~200 Euros/night and will support setting up shared accommodation (if desired))
  • Airport transportation

What’s the schedule?

We’ll share more details about the schedule in the coming weeks as we finalize our itinerary.

You can expect our official programming will kick off in the morning of Monday, Nov 4th and end the afternoon of Saturday Nov 9th (by 3pm local time).

Our time together will be equal parts Heroic Workshop Instructor Training (roughly 20 hours of instruction in both large and small group settings) and exploring Athens together (including guided tours, special events, and access to some off-the-beaten-path wonders, curated by Donald Robertson!).

Where is the event being held?

Our home base for the event will be in a hotel/ conference center near the city center of Athens.

Is there a room discount?

As soon as we finalize our venue partnership we’ll be sending all attendees a link to get discounted rooms. You can expect rooms to be under 250 Euros/night (and we’ll help connect those looking to share).

What's the cancellation/refund policy?

  • Before July 1st: 100% refund
  • July 1st - 31st: 75% refund
  • August 1st -31st: 50% refund
  • September 1st - Nov 4th: No refunds, ticket transferred to another person or to our Spring 2025 event (USA), with any difference in price being refunded.

*Please note space is limited and we expect to sell out this event

Are there any materials to prepare in advance for the training?

Yes, we will send out a list of recommended readings, practices, materials and live calls in Sept/ Oct. You can expect to get schedules and more information about pre-event preparation by August.

Will there be any follow-up activities or support after the event?

Yes, we’re excited to provide ongoing support and follow-up activities after the event to help you implement what you’ve learned and continue your development as a workshop instructor.

What languages will the training and tours be conducted in?

The training and tours will be conducted in English.

Which historic sites will we be visiting?

We’re still confirming our exact itinerary, but you can expect to see the most popular sites like The Acropolis, plus Donald Robertson is planning to show us some extra special places off the beaten track!!

Is there a Heroic Team Spartan Race included?

We’re not formally including a Spartan Race in our itinerary this time, but the 2024 Spartan Trifecta World Championship is happening in Sparta, Greece on Nov 1-3 (2.5 hours by bus from Athens)! We’ve intentionally chosen the timing of our event to support any attendees who are excited to make that part of their trip.