Profitability is a necessary condition for existence and a means to more important ends, but it is not the end in itself for many of the visionary companies. Profit is like oxygen, food, water, and blood for the body; they are not the point of life, but without them, there is no life.
The Author of this Quote
![Jim Collins](/_next/image?url=https%3A%2F%2Fassets.heroic.us%2Fwp-content%2Fuploads%2F20210211003218%2FJimCollins.jpg&w=640&q=75)
Author
Jim Collins
A student and teacher of what makes great companies tick, and a Socratic advisor to leaders in the business and social sectors.