Tom Brady sets the standard as a One More multiplier by bringing equanimity and an unmatched work ethic, smarts, and an uncompromising expectation of others. He’s been quoted thousands of times throughout his career. For my money, the one quote that sums up who Tom Brady is and what he brings to his team is what he said when someone once asked him which Super Bowl ring was his favorite. Tom simply replied, ‘The next one.