The Thrive Diet

The Whole Food Way to Losing Weight, Reducing Stress and Staying Healthy for Life
by Brendan Brazier | Lifelong Books © 2007 · 309 pages

Brendan Brazier is a former professional Ironman triathlete who lived on nothing but plant-based foods—no meat, no dairy… just plants. In the Note, we'll explore some Big Ideas on how to optimize our diets and experience more vitality in our lives as we quit leaking energy, go for high net-gain foods and rock the alkalinity!

The Thrive Diet will potentially eliminate up to 40 percent of the total stress on the average North American’s body.
Brendan Brazier

“The cornerstone of the Thrive Diet is high net-gain foods. It’s that simple. By eating more high net-gain foods, your energy will rise, body fat will decrease, mental clarity will be enhanced, and cravings for refined foods will fade.”

~ Brendan Brazier from The Thrive Diet

We all want to Thrive in our lives, don’t we? It’s kinda hard to live at our highest potential if we’re having a hard time getting out of bed, eh?

Over the last decade, I’ve worked hard to make sure I’m as energized as I can be. That’s why I was thrilled when I first met Brendan Brazier (we actually met at John Mackey, the CEO of Whole Foods’ ranch). Brendan’s a professional Ironman triathlete and is one of only a few professional athletes in the world whose diet is 100 percent plant-based.

Yep. Ironman.

And no meat. No dairy. No refined foods. Nothing but plants.

I’ll repeat: Brendan only eats plant-based foods and he’s a professional athlete in what must be THE most grueling sport out there. (For those curious souls, an Ironman consists of a 2.4 mile swim followed by a 112 mile bike ride and wrapped up with a 26.2 mile marathon. The best athletes in the world do it in under 9 hours. Brendan’s among that group.)

“He does THAT and he only eats plants, you say?!?”


“But where does he get his protein?!?!”

From plants. Tragically, plants don’t have quite the same marketing spend as the meat and dairy industries so you don’t hear quite as much about their nutritional value but we’ll take a look at how to best THRIVE on the food nature intended us to eat in this Note on Brendan’s great book, The Thrive Diet.

Brendan’s a big fan of “Reducing Stress to Increase Vitality” (that’s Chapter 1 ), so let’s start there!

Unlock this PhilosophersNote

Create your account to get more wisdom in less time. Personal development made simple so you can flourish in energy, work, and love. Today.

Sign Up Today

About the author


Brendan Brazier

former professional Ironman triathlete / bestselling author / Vega formulator