I first heard about this book from my friend John Mackey (the CEO of Whole Foods) who has this one on his recommended reading list.
It’s a GREAT book.
Basic idea: All animals (that would include us!) look to gain pleasure, avoid pain and do so in the most efficient way possible. Up until now, those natural instincts have served us well. Not anymore. Now, we fall prey to “pleasure traps” that can destroy our bodies and lead to unnecessary disease.
If the Note’s resonating with you, I think you’ll love the book.
For now, let’s jump in and explore a few of my favorite Big Ideas!