#1308 Why Be Average?

The Best of the Worst and Worst of the Best

In our last several +1s, we’ve been having fun hanging out with world-class mental toughness and peak performance coach, Brian Cain.

And, trust me.

Any time spent with Cainer is going to be fun.

He is EASILY one of the most inspiring human beings on the planet. You can’t help but feel energized just being in his presence.


Today we’re going to talk about one of the lines in his little fable on The 10 Pillars of Mental Performance Mastery that jumped out at me and tattooed itself on my consciousness.

It’s about being average.

Coach Kenny is the guide in the fable. He’s coaching a burned-out executive.

He tells him: “‘You are like most people,’ Coach Kenny said. ‘And we call that average. Like I have said, I hate the word average. It means you are the best of the worst and the worst of the best. It’s a terrible place to live.’”

Me: Oh, snap! 😲


It’s the best of the worst. And the worst of the best.

Stuck right there in the middle of the rugged mountain we call mediocrity.

Not where we want to hang out.

Brian has Coach Kenny say: “You are giving the world your B or C game and you don’t even know it because you have never been trained on how to give your A game.”

And: “The world needs you at your best. You can’t be normal, you must be elite.”

And: “If you don’t have a plan, how are you getting better? The problem is when you stop getting better, you start getting bitter, and nobody likes being around people who are bitter all the time.”

Lest you think that wisdom is just some rah-rah, pom-pom waving goodness from an overly ambitious peak performance coach, how about this parallel wisdom from one of the twentieth century’s great spiritual teachers, Eric Butterworth?

As we’ve discussed, Butterworth was Maya Angelou’s spiritual teacher. And, apparently, Oprah considers Discover the Power Within You one of her all-time favorite books.


Here’s how Butterworth puts it in one of MY all-time favorite books, Spiritual Economics.

He tells us: “Why be an average person? All the great achievements of history have been made by strong individuals who refused to consult statistics or to listen to those who could prove convincingly that what they wanted to do, and in fact ultimately did do, was completely impossible.”


It’s the best of the worst and the worst of the best.

As Sylvester Stallone tells his son in Rocky Balboa (check out this inspiring scene!): “THAT’S NOT YOU! YOU’RE BETTER THAN THAT!!”

Let’s commit to getting just a little bit better today in service to something bigger than ourselves as we remind ourselves that the process of becoming the best, most Heroic version of ourselves is SUPPOSED to be challenging and that the only antidote to mediocrity is excellence.

Remember: The MOMENT we live with Areté we ARE Heroic.

Let’s do that.


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