#1636 Areté +1° #451: Virtue Declarations

To Activate Your Heroic Potential

Hi, this is Brian.

Welcome back to another Areté +1°.

In fact, the very last micro-chapter from my book, Areté: Activate Your Heroic Potential.


This is our final +1°.

I hope that you have been inspired by AT LEAST ONE idea from this book that can help you activate your Heroic potential.

As we wrap up our time together, if you feel so inspired, check out the back of your book.

There you will find the summation of this book in the form of declarations for each of the virtues that ancient wisdom and modern science tell us are essential to creating a life of deep meaning and joy.

Wisdom. Discipline. Love. Courage. Gratitude. Hope. Curiosity. Zest.

I have silently recited the virtue declarations on the back cover of this book to myself THOUSANDS of times.

I’ve repeated the declarations during my daily AM and PM meditations, while taking a walk, while doing the dishes, while sitting in the cold plunge, and during countless other moments.

Why? Simple.

Operationalizing THOSE virtues is HOW we can live with Areté so we can close the gap and activate our Heroic potential.

WISDOM: I know the ultimate game and how to play it well.

DISCIPLINE: I forge antifragile confidence with every action I take.

LOVE: I am joyful, connected, and encouraging.

COURAGE: I am willing to act in the presence of fear.

GRATITUDE: I appreciate all the blessings and gifts in my life.

HOPE: I have inspiring goals, agency, and pathways.

CURIOSITY: I pay attention to what’s working and what needs work.

ZEST: I dominate my fundamentals so I have Heroic energy.

It has been a sacred privilege to spend time with you.

With wisdom, discipline, love, courage, gratitude, hope, curiosity, and zest, I say…


It’s time to change the world.

One person at a time. Together.

Starting with you and me and all of us.

Closing the gap and activating our Heroic potential by living with Areté.


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