#1559 Areté +1° #128: The Big 3 x 2

Identity + Virtues + Behaviors

Hi, this is Brian.

Welcome back to another Areté +1°, another micro-chapter from my new book, Areté: Activate Your Heroic Potential.

451 ideas like these.

Let's talk about…


If we agree that a good life (essentially) comes down to getting our Energy, Work, and Love optimized, that begs the question…

How do we do that?

Knowing that the ultimate game we’re playing is to express the best version of ourselves more and more consistently by living with Areté as we put our virtues in action, I propose that we need to get clear on another Big 3.

First, we need to know who we are at our best: Energy, Work, and Love wise. We’ll refer to those best versions of ourselves as our “Identities.”

Then we want to get clear on what Virtues that best version of ourselves embodies.

Then, most importantly, we need to DO the things that best version of ourselves would do. We’ll call those “Behaviors.”

Enter, our second Big 3: Identity, Virtues, and Behaviors.

We’ll spend a little time unpacking each of those Big 3s then we’ll embrace some Learning 101 interleaving and spaced repetition so we can go from Theory to Practice to Mastery Together TODAY

P.S. I hope you enjoyed that Areté +1° from my new book Areté: Activate Your Heroic Potential. The book will be shippable on Nov 14th—right before Black Friday… in time to make it the perfect holiday gift?!? 🤷‍♂️ 🤓 🙌

I wanted to let you know that we have some special giveaways if you think you might like to pre-order the book and even more goodies if you think you might want to give the book away this holiday season. Here’s the deal!

Pre-order 1 copy and get a free advance reader copy of the eBook today!

Pre-order 3 copies and get a free advance copy of the eBook AND the audiobook AND a limited-edition Areté coin.

Pre-order 10 copies of the book and get all that plus an AUTOGRAPHED advance hardcover reader copy sent to you immediately inside the Areté VIP Box packed with other goodies including 10 (!) free annual Heroic memberships for your gift recipients!

Pre-order 25 copies and get all that plus a free ticket to our launch event-party in Austin on November 10th-12th.

Pre-order 50+ copies and get a big discount!

Place your order here: Amazon | Barnes & Noble | Indies

Let us know when you have so we can hook you up: heroicpbc.typeform.com/preorder

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