#684 The Best Deal in Medicine

How to Get a 64,000 (!!!) Percent ROI

In our last +1, we talked about taking a 1,000-mile swim with Maslow.

Today I want to talk about what Robert Lustig describes as “the best deal in health.”

Dr. Lustig is based out of UCSF. He’s one of the world’s leading endocrinologists. He wrote a great book called Fat Chance (see those Notes) and we talk about his wisdom a lot on Optimal Weight 101. We’ll talk about some of his ideas on the importance of insulin Optimization and the pernicious effects of sugar in future +1s.

For now, we’ll let him give us the details on that incredible deal.

Here’s how he puts it: “Irrespective of weight, consistent exercise (even just fifteen minutes a day) is the single best way for people to improve their health. That’s 273 hours paid in for 3 years of life gained, or a 64,000 percent return on investment. The best deal of medicine.

There ya go.

Want to get a 64,000 (!!!) percent return on your invested time?


Even just 15 minutes per day.

Invest 273 HOURS and get 3 YEARS of life.

Important note: It’s all about CONSISTENCY!

Lustig also tells us: “Studies demonstrate that all the levels of … the protein in muscle cells that turns on all the good muscle metabolic effects and tells the mitochondria to divide decline within a day of cessation of exercise, and insulin sensitivity returns to baseline within fifteen days. So, those of you weekend warriors who think you’re doing yourself some good—it may not be as good as you think. If you’re going to use exercise as your protection against chronic diseases, you’ll have to be consistent about it.

← Isn’t that fascinating?

Here’s to crazy great ROIs.

By investing one day at a time.

+1. +1. +1.

Starting T O D A Y!! 🤓

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