#1584 Areté +1° #385: Soul Force, The Equation

How To Activate Your Soul Force

Hi, this is Brian.

Welcome back to another Areté +1°, another micro-chapter from our new book, Areté: Activate Your Heroic Potential.

451 ideas, 1,000 pages. Hope you enjoy.

This micro-chapter is called…


Soul Force.

It’s the superpower ALL of our favorite Heroes expressed in their own idiosyncratic ways.

Gandhi had it. In fact, as we just discussed, he NAMED it. Martin Luther King, Jr. had it—he even mentioned it in his “I Have a Dream” speech. Winston Churchill had it. So did Eleanor Roosevelt and Florence Nightingale. And Viktor Frankl. And Epictetus and Marcus Aurelius.

ALL of our favorite Heroes had Soul Force. And, most importantly… YOU HAVE IT!

We just need to ACTIVATE it—which, I repeat, is the ENTIRE point of ALL of our work together.

Here’s the Soul Force equation that will help us figure out how to activate it:

Soul Force = (Energy x Focus x WIN)^ Consistency

From my perspective, if we want to activate our Heroic Soul Force superpowers, we need to do THREE things at the highest possible level.

First, we need to get our ENERGY to truly Heroic levels. Fact is, if we’re not dominating our fundamentals (Eating, Moving, Sleeping, Breathing, Focusing!) and have a hard time getting out of bed because of poor lifestyle choices, we’re going to have a REALLY hard time showing up at our best in any aspect of our lives.

Then, we need to FOCUS that Energy on what’s truly most important right now—or, as we like to say, on “WIN”—which is short for “What’s Important Now.”

That’s the first part of our Soul Force Equation:

(Energy x Focus x WIN)

Then we bring in the final and, BY FAR, the most important variable: CONSISTENCY.

KNOW THIS: If you can only get yourself to get your Energy Focused on What’s Important Now once in a while, you will NEVER (!) actualize your potential.


If you can get yourself to show up CONSISTENTLY… You can tap into your infinite superpowers.

Here’s the quick math to prove the point.

Let’s say your Energy/Focus/WIN/Consistency can be measured from 0 to 100. If you can get your Energy to 100 and your Focus to 100 and put that Focused Energy on What’s TRULY 100-level most important, you’d have 100 x 100 x 100 = 1,000,000 units of awesome.

Nice work.

Now it’s time to bring in the EXPONENTIALIZING power of Consistency.

To use an extreme example to make the point: If your CONSISTENCY is a 0 and you can only get yourself to show up at your best once in a while or, insert whiny voice when you feel like it, your 1 million units of power, raised to the power of 0, will be reduced to 1.


If you can CONSISTENTLY Focus your Energy on WIN, you know what happens when we take the 100 x 100 x 100 = 1 million units of awesome and RAISE IT TO THE POWER OF 100?

I can still remember the morning I typed this into the Google calculator.

(100 x 100 x 100) = 1 million.

1 million raised to the power of 100 is… INFINITY.

Want to activate your Soul Force and tap into your INFINITE superpowers?

Dominate the fundamentals to get your Energy to Heroic levels. Eliminate distractions and learn to Focus that Energy like a laser beam on What’s Important Now. Then do that CONSISTENTLY.

And YOU, my dear friend, will activate your Heroic potential.

Let’s do that and change the world.

One person at a time.


Starting with you and me.


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