#1571 Areté +1° #253: IQ vs. Willpower

One Is A Much Better Predictor Than The Other

Hi, this is Brian.

Welcome back to another Areté +1°. This is the first micro-chapter in the fifth Objective in our new book, Areté: Activate Your Heroic Potential.

We've had Objective I: Know the Ultimate Game.

Objective II: Forge Antifragile Confidence.

Objective III: Optimize Your Big 3.

Objective IV: Make Today a Masterpiece.

Then we get into the art and science of behavioral change with Objective V: Master Yourself.

So the first micro-chapter in that Objective is this…


Here’s a fun fact…

Did you know that willpower outpredicts IQ for academic performance by a FACTOR OF TWO?

In other words, if you know both a kid’s IQ and their willpower, knowing their willpower score will make you twice as effective at predicting how well they’re doing in school than knowing their IQ.

Think about that for a second. (Isn’t that astonishing?)

Willpower (a.k.a. self-discipline/self-mastery/etc.) is also the best predictor of pretty much everything else we want in life: great relationships, health, wealth, etc.


Most importantly: self-mastery is teachable.

Which kinda begs a couple of questions.

First: How much time are your kids spending in Self-Mastery class at school?

And: How much time are YOU spending developing YOUR self-mastery?

P.S. I hope you enjoyed that Areté +1° from my new book Areté: Activate Your Heroic Potential. The book will be shippable on Nov 14th—right before Black Friday… in time to make it the perfect holiday gift?!? 🤷‍♂️ 🤓 🙌

I wanted to let you know that we have some special giveaways if you think you might like to pre-order the book and even more goodies if you think you might want to give the book away this holiday season. Here’s the deal!

Pre-order 1 copy and get a free advance reader copy of the eBook today!

Pre-order 3 copies and get a free advance copy of the eBook AND the audiobook AND a limited-edition Areté coin.

Pre-order 10 copies of the book and get all that plus an AUTOGRAPHED advance hardcover reader copy sent to you immediately inside the Areté VIP Box packed with other goodies including 10 (!) free annual Heroic memberships for your gift recipients!

Pre-order 25 copies and get all that plus a free ticket to our launch event-party in Austin on November 10th-12th.

Pre-order 50+ copies and get a big discount!

Place your order here: Amazon | Barnes & Noble | Indies

Let us know when you have so we can hook you up: heroicpbc.typeform.com/preorder

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