#1386 I Vote!

So Do You: All Day, Every Day

One of my fun creative challenges these days is fully integrating my identities as both a Philosopher AND a CEO.

It’s a super-dynamic process and I love going all in on one facet of my identity and then the other.

When I’m all in on “Philosopher” mode, I like to go ALL IN and read a ton, creating PhilosophersNotes to get ahead (I’m currently nearly four months ahead as I type this) and batching these +1s.

I’ve created over 1,300 +1s at this stage. I almost always write and edit a batch of 30 of them and then film those 30 +1s in two, 90-minute sessions in the studio over the span of 3.5 hours.

I have my systems pretty dialed in. 🤓


When I start the next batch of +1s, I clean the upper right corner of my whiteboard and then I write a bunch of “+1s.”

Six rows of five “+1s” to be precise.

Like this:

+1 +1 +1 +1 +1
+1 +1 +1 +1 +1
+1 +1 +1 +1 +1
+1 +1 +1 +1 +1
+1 +1 +1 +1 +1
+1 +1 +1 +1 +1

Then, when I write the first draft of a +1, I make a single line through it. When I have edited that +1, it gets another line to make an “X” which means I’m ready to film it. When I’m done filming I erase it all and say, “That’s like me!!”

Btw. Our team tracks all of this in a super-powerful and equally simple online system that Cal Newport talks about as a case study in his book A World Without Email.

Shout out to our Director of Operations, Patrick and his great team including Calman, Bryan, Rosey, Yssa, John, and Tania! 🙌

Seriously. Thank you, guys!! None of this happens without you. 🙏

Target swipe “Appreciate Someone!” 🎯

But all that isn’t quite the point of Today’s +1.

This is.

On Election Day this year, I put the “I VOTED” sticker on the very upper right-hand corner of my white board—which is currently right above my block of “1s.”


I put a big exclamation point over the “D” in “VOTED” so my sticker says: “I VOTE!”


Because we don’t just vote on Election Day every couple years.

We vote all day every day.

Every single choice we make and product we buy and thing we do is a vote for either a more virtuous or a more vicious world.

Let’s vote wisely.


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