#1282 Be So Good They Can’t Ignore You

Origin Stories Featuring Cal Newport + Steve Martin

In our last +1, we had fun extending Cal Newport’s Work wisdom to our Energy and Love. As you may recall, I suggested that we may want to consider…

Being So Good They Can’t Ignore us Work wise.


Being So ENERGIZED They Can FEEL Us Energy wise.


That we want to be So AWESOME They Adore Us Love wise.

Today I want to step back and have fun chatting about where Cal got the name for his great book So Good They Can’t Ignore You. (Check out the Notes and everything else Cal has done. lol. Including his Luminary session with our Coaches!)


Cal named his book after some wisdom from Steve Martin.

Here’s how Cal tells the story: “In a 2007 episode of the Charlie Rose show, Rose was interviewing the actor and comedian Steve Martin about his memoir Born Standing Up. They talked about the realities of Martin’s rise. In the last five minutes of the interview, Rose asks Martin his advice for aspiring performers.

“Nobody ever takes note of [my advice], because it’s not the answer they wanted to hear,” Martin said. “What they want to hear is ‘Here’s how you get an agent, here’s how you write a script,’ . . . but I always say, ‘Be so good they can’t ignore you.’ “

In response to Rose’s trademark ambiguous grunt, Martin defended his advice: “If somebody’s thinking, ‘How can I be really good?’ people are going to come to you.””

That. Is. Brilliant.


That’s Today’s +1.

Let’s be So Good They Can’t Ignore Us. So Energized They Can Feel Us. And So AWESOME They Adore Us.


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